Brooklyn’s James Price joins Cutting Edge Melbourne in the role of head of design
Cutting Edge has yet again dialled up its creative roster, this time with the appointment of James Price, the former creative director and partner of Transistor Studios, an award winning Brooklyn based design and animation company.
With a signature hand crafted, illustration focussed visual style, Price also has an incredibly diverse portfolio of work as an illustrator, designer, art director, live action director, animation director, and typographer. In the US he forged a reputation as an internationally acclaimed artist, having worked with clients such as MTV, Adobe, Coca Cola, Sony, Rayban and the BBC. He joins Cutting Edge Melbourne after spending 10 years in New York.
According to John Fleming, Cutting Edge executive producer Melbourne, Price brings a wealth of creative expertise that will be beneficial as he moves into a leadership role at Cutting Edge.
Says Fleming: “The appointment of James – a Melbourne local who’s made it on the world stage – reflects how engaged Cutting Edge is in the creative process, and how committed the company is to having the right people in key creative roles such as this.
“It follows on from the appointment of Simon Maddison as VFX Supervisor in Sydney late last year, and it fits our strategy of delivering a design product that is flexible enough to be able to visually enhance any project.”
Price said that he was excited to be back in Melbourne and that he looked forward to building relationships with the local creative community.
Says Price: “This is such an exciting, talented market. I can’t wait to get the chance to bring my unique perspective to the table and hopefully add a little international flavour. I will still be working with my clients in the US and UK, so there’s an opportunity for Melbourne creatives and directors to tap into what I’m doing in that space.”
Kylee Ratz, Cutting Edge group general manager, said she was excited about the direction Cutting Edge was taking.
Says Ratz: “Right now, Cutting Edge is more serious than ever about delivering high quality creative, and that’s why we’ve been quietly assembling a network of highly respected, experienced and talented creative leaders. James’ knowledge and skill will help drive our creative team to create work that really makes a difference for our clients.”