BMF Sydney deputy ECD Jen Speirs lured to executive creative director role at ROTHCO, Dublin

Dublin agency ROTHCO, part of Accenture Interactive, has snared BMF Sydney deputy ECD Jen Speirs to the role of executive creative director.

A multi award-winning creative, Speirs has worked on brands such as McDonald’s, Carefree, Arnott’s, Berlei, TAL, Bonds, BWS, UN Women and the Workplace Gender Equality Agency. Her work has won awards at NY Festivals, Clio, AWARD, Cannes, Effies, Media Federation, Caples, and Spikes Asia.

In addition, Speirs has been a member of several award juries, both in Australia and overseas, including Cannes, Spikes Asia, AdFest and NY Festivals. She has also been invited to speak on her career at various events, including the Inaugural Australian 3% Conference and Cannes See It Be It. Prior to joining BMF, Speirs was a creative director at DDB where she made award-winning work for Carefree, Arnott’s, BWS, McDonald’s and the Workplace Gender Equality Agency.

Says Speirs: “When I look at a lot of ROTHCO’s work, like JFK Unsilenced, the #takenotice breast cancer campaign on the Molly Malone Statue, Sleeping Flags – it all has that perfect combination of creativity, innovation and craft. So the opportunity to go and be a part of that, and work with the awesome people I’ve met so far, was far too good to say no to. I can’t wait to get over there and get stuck in.”

Speirs’ appointment will see former ECD Alan Kelly promoted to chief creative officer.

Says Kelly: “I am chuffed we have poached someone as incredibly talented as Jen Speirs. I think it’s a testament to the work we are doing in Rothco that we are attracting world-class talent like Jen to these shores. Jen is a super addition to the team as she is both gifted and decent, two qualities we always look for when we hire. I also may have told her that Dublin’s weather is pretty much the same as Sydney’s – hopefully, she hasn’t fact-checked this yet. Welcome, Jen!”