After a competitive pitch, 10 feet tall has been appointed by BIC Stationery as its strategic and creative agency. BIC, as a giant multinational, has run its global business across select categories for almost 75 years – and remains a mainstay of the writing culture.
Says Stacey Southern, trade marketing manager – stationery, BIC Stationery: “10 feet tall has a strategic process and unique set of creative skills that are precisely the right fit for us. While we were looking for an agency that could provide us with a wide variety of services – all under the one roof, it was their brand methodology that really impressed us. They have a really robust strategic framework, one that’s going to help fuel our growth plans for the category across Australia and NZ.”
Says Joseph Meseha, managing director, 10 feet tall: “Partnering with BIC Stationery is the perfect fit for us an agency. BIC products are bold, innovative and deliver ingenuity to their users – all of which are elements we pride ourselves on bringing to each and every client relationship. We welcome BIC Stationery to the 10 feet tall family and look forward to helping them build on their legacy.”