Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Tom Kraemer, a senior vice president, senior creative director at BBDO, New York.
Winner: New York Times. The “Truth Is Hard” campaign continues to be gripping and unnerving. As with its predecessors, this execution is concisely written, well shot and skillfully edited. As viewers, we’re along for the harrowing ride as The New York Times doggedly tracks down the remaining traces of ISIS. On the way, we learn how journalistic leads – that are painstakingly followed and occasionally dangerous – often turn into dead ends. And, then, in the end, we’re there when the reporters hit a motherload of material. One of the end-supers deftly sums up what we just witnessed: “The truth doesn’t write itself.” READ ON…