Bestads Six of the Best Reviewed by Malcolm Poynton, Global CCO, Cheil Worldwide

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Malcolm Poynton, global chief creative officer, president creative, Cheil Worldwide.

BEST TV
Winner: Huuto ‘Have Mercy on our Planet‘. Most pleas to save our planet feel much the same. This film from Huuto is different. For starters, it appears more like a trailer for a Netflix show and that makes it watchable from the first scene as the casting and music draws you in. And while the film turns out to be one big hyperbole fest, the ritualistic ‘crimes’ taking place make you realise how crazy it is to mercilessly discard stuff when we should be selling it on. All of which means, if I lived in Finland, I’d want to do my bit for the planet by selling things I don’t need on Huuto. Nice. Continue reading on Bestadsontv.com…