Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is John Larigakis, a creative director at One Twenty Three West in Vancouver, Canada.
Winner: Public Safety Canada ‘Human Traffic‘. I was initially drawn in by the cinematography and music. I like the metaphorical device of using the shipping container to bring the viewer into a scene that they weren’t expecting. Overall, this spot felt less like an ad and more like a dramatic short film that makes you think. The story and message made me continue to think about the issue after I watched it. READ ON…