Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Jen Speirs, executive creative director at Rothco | Accenture Interactive, Dublin.
Winner: Nike ‘Dream Further‘. I love everything about this Nike spot. And sure, it’s an absolute showcase of soccer legends – but the fact that they’re in supporting roles for a 10 year old as she’s imagining herself in the game of an absolute lifetime, is delightful. The pace is break-neck and the choice of music is perfection – in fact, I had to double check the time at the end because it really didn’t feel like 3 minutes. This ad is all about empowerment, but there’s nothing heavy about it. You’re not left feeling exhausted because a level playing field is a long way away. The energy and fun in this spot makes you feel that getting there, will be pretty bloody exciting. READ ON…