Bestads Six of the Best Reviewed by Fabio Seidl, Director, Global Creative Development, Facebook

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Bestads Six of the Best Reviewed by Fabio Seidl, Director, Global Creative Development, Facebook

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

 

This week’s guest judge is Fabio Seidl, director of global creative development at Facebook in New York.

BEST TV
Favorite: Nike/Shelflife ‘Weird‘. Fantastic work – also in the “surreal” meaning of the expression – from director Marc Sidelsky. It’s fashion, it’s retail, it’s to announce a collab between Nike and Stussy, but it’s nothing that you’d expect. Great acting with two actors that un-act it with zero emotion, great product shots that are not product shots, packaged around a non-sense story. Wait, they said: weird. Yes, weird story.

Runner-up: Optus ‘Amazing Race‘. This one probably got me for the nostalgia. It’s classic TV advertising, and for a classic category: telecom. Everything is really well thought: from the Hot Wheels/Matchbox cars that speak to the parent’s audience, to the kids using gadgets to create a plan to play even when they’re stuck at home, without making us feel bad for the quarantine, again. Extra points for the soundtrack, Rock Lobster from B-52’s. Continue reading on Bestadsontv.com…