Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Arthur Tsang, chief creative officer at BBH Shanghai.
Winner – Halitus: Ventriloquist. Took me by surprise and had me genuinely laughing. Charming and intriguing storytelling leading up to a robust product role. I enjoyed the way it paints a strange character and then allows completely ordinary real life situations to play out logically. The camerawork and music all add to the quirky mystery. The reveal of the product from the doctor’s drawer feels strangely satisfying – I really don’t mind being hard-sold by this stage. Fun stuff. READ ON…