B&D Group appoints Thinkerbell as creative agency following a competitive pitch
Thinkerbell has announced it has been appointed the strategic and creative agency for B&D Group after a competitive pitch process.
The appointment takes effect immediately and the teams have been working together on a new brand platform for B&D, to be launched later in the year.
B&D Group, part of the DuluxGroup, has been manufacturing Australian made garage doors for over 60 years. Since they invented the Roll-A-Door, B&D have continued to innovate and are proudly Australia’s most trusted and reliable garage door brand.
Says Therese Winterburn, marketing and innovation director at B&D Group: “Thinkerbell won us over in the pitch with their commitment to providing the right strategic and creative solution for B&D. It felt like a new generation of agency and they just got it. Exactly the type of partner we were looking for and an important part of B&D’s success moving forward.”
Says Margie Reid, chief executive officer of Thinkerbell: “We are delighted to be working with the B&D team and to help them sustain their leadership position and grow the brand even further. We are looking forward to seeing the platform come to life & working on such an iconic Australian brand.”
4 Comments
Thinkerbell attracts bogan brands. But hey cashed up bogan brands
Thinkerbell just won a pitch for nothing.
Is there any category they can still pitch in? What an inspiring success story Thinkerbell is.
Well done Thinkerbell.
All you can hope for in this business is to get the opportunity to pitch, and hopefully, win.
Well done and good luck.