Bankwest launches its improved Platinum Debit Mastercard, encouraging customers to live fearlessly in a new campaign via UNION
Bankwest, via its bespoke integrated agency UNION, has launched its latest everyday banking campaign ‘Fearless Everyday’, building on its ‘Bank Less’ brand platform.
Tasked with promoting the upgraded benefits of Bankwest’s Platinum Debit Mastercard, UNION created an integrated campaign that addresses an audience wanting to immerse themselves in new experiences, whilst getting the best value out of their everyday banking.
The Bankwest Platinum Debit Mastercard is for all Bankwest customers, offering no foreign transaction fees or foreign ATM fees when customers shop online or overseas, along with the ability to manage their digital wallet in the Bankwest App.
In the spot we see cat-loving Bankwest character Bernie embark on an ‘Indiana Jones’ inspired international adventure as she shows us how she can live fearlessly with the Bankwest Platinum Debit Mastercard. Bernie navigates a Cairo bazaar searching for a prized handmade cat statue as a huge rolling boulder tears through the streets, smashing through foreign transaction and foreign ATM fees.
Says Steven Vilensky, Bankwest Marketing Manager, Everyday Banking: “As Australians, we define ourselves by our fun-loving, adventurous spirit. Our love of exploring beyond our own backyard is how we open ourselves up to living life with more freedom.
“After a long period navigating life with restrictions, our customers can now take back their freedom, whilst making the most of their money. With travel back on the agenda, our campaign demonstrates what living fearlessly every day means for our customers – to make the most of their opportunities, wherever they may be. We join Bernie on an international quest as she too taps into her sense of adventure, living fearlessly every day with less fees.”
Integrated Agency – Union
Client Partner – Daniel Bevins
Group Account Director – Manuella Perche
Account Manager – Grace Marshall
Account Executive – Aaron Maher
Media Lead – Mary Storey
Communications Manager – Kendall Nicholls
Digital Director – Tia Martinez
Digital Associate – Dylan Mazza
Chief Experience Officer – Sive Buckley
Social Creative Lead – Lauren Mathieson
Social & Motion Designer – Timothy Ho
Senior Designer – Jenie Johnston
Animation Studio – BUCK
Chief Customer Officer – Paul Vivian
Executive Manager, Go to Market – Monique Nicolls
Senior Marketing Manager, Everyday Banking – Kassandra Cunningham
Marketing Manager, Everyday Banking – Steven Vilensky
Senior Manager, Customer Strategy – Mariko Aoki
Media Marketing Manager – Caroline Mitchell
Brand Manager – Lara De Carli