Bank of Queensland says ‘You’ll never home loan alone’ in new campaign via Taxi Film Production
Bank of Queensland (BOQ) and its internal creative agency The Inside Job with Taxi Film Production, have launched its latest home loan campaign, showcasing BOQ’s above-and-beyond service and support to all customers in their home buying and refinancing journeys.
Says Melody Townsend, general manager retail marketing of BOQ Group: “Whether you’re currently planning on buying your first home or thinking about your next one, there are many big decisions to be made, which is why it’s important to feel supported from the moment you find a great rate all the way to your settlement date.”
In the style of an old-school 70’s stakeout, the 30-second spot takes place in the midst of a bidding war at auction. An aspiring homeowner couple is flanked by an FBI-style van parked outside the property, with a team of BOQ home loan specialists inside, armed with great rates and even greater service.
While things begin to look unfavourable for our bidding couple, the BOQ specialists are always there and always in control, cheekily cueing some nudist ‘nightmare neighbours’ to cease the bidding and secure the win for their coupled-up customers.
But nudists aren’t the only trick up BOQ’s home loan specialist sleeve. A second TV ad’s alternative ending introduces us to another nightmare neighbour – a screaming heavy metal drummer catapulting out of a garage. And while the nightmare neighbours may be different, the dream result remains the same for our aspiring couple.
Says Stephen Thompson, group creative head, The Inside Job: “We instantly knew we wanted to bring Bank of Queensland’s unique proposition to life with a campaign that was exciting, fun and that really stood out in the category, but at the same time, stayed true to the brand’s core values. And we’re thrilled with the result.”
The new campaign will run across OOH, TV, BVOD, radio, social media and digital.
Agency Credits: The Inside Job
Group Creative Head: Stephen Thompson
Creative Services Lead: Anna Takarangi
Creative Lead: Mick Bakos
Copy Lead: Ed Pitts
Brand Creative: Andy Roberts
Senior Copywriter: Leah Dunkley
Multimedia Designer: Harlan Alston
Brand Designer: Ellen Swadling
Production Company: Taxi Film Production
Director: Matt Kamen
Production Company Producer: Imogen Faith
Sound Production Bang Bang Studios
7 Comments
I’d have thought the elderly bidder would have been bang up for a couple of nudist, swinger neighbours.
Cute idea, but is it still funny when a bank jokes that it will break the law by assisting to hinder another bidder, or in any way intentionally disrupt an auction? I suppose banks don’t have to answer to anyone these days.
make up shit!
don’t portray nudists as nightmare neighbours. BOQ you are discriminating against us who are desperately trying to normalize Naturism
Why would you relate a nudist person to a swinger. Absolutely nothing alike. A very narrow minded comment.
QLD Naturist Association represents nudists/Naturists in all QLD. We have over 200 financial members and 3,000 members on our facebook page. On behalf of our members we would like to say your advertisement is deeply offensive to our members and our organisation. We have an account with BOQ. Perhaps it is time to take our money elsewhere?
I was one of the extras on set that day. It was shot on the 5th and 6th of September 2022. At least three of us have not been paid for it.