Australian Eggs launches new integrated campaign via Banjo Advertising and Flint
Production company Flint along with director/photographer Jon Bader has helped highlight the universal appeal of the humble egg with a new campaign covering TV, outdoor, social and digital channels.
Banjo approached Flint to produce the spots which focus on the many ways an egg can be used to create a variety of dishes. With his food credentials, Bader was the natural choice to seamlessly move between directing the TV spots and shooting the stills.
The aim was to elevate the ubiquitous ingredient from simply a breakfast item to have appetite appeal at anytime of the day and anytime of your life. The centrepiece of the campaign is three 30sec TV spots that feature people at all stages of their lives cooking and enjoying eggs whilst showcasing multiple recipe ideas through the use of quick cuts and closeup food cinematography.
Agency: Banjo Advertising
Managing Partner: Andrew Varasdi
Creative Partner: Bruce Matchett
Senior Copywriter: Laurence Cronin
Art director: David Jones-Hawke
Copywriter: Serge Ozegovic
Group Account Manager: Smita Yagnik
Account Manager: Alexandra Sherbon
Senior Broadcast Producer: George Saada
Production Company: FLINT SYDNEY
Director: Jon Bader
Producer: Renae Begent
DOP: Jon Bader/ JP White
Camera Op. Jason Paul White
Stills: Jon Bader
Editor: Brad Hurt
Post Production: White Chocolate
Sound: Song Zu
Sound Designer: Abby Sie & Alex Mills
Music: Ben Lam
Client: Australian Eggs
CEO and Managing Director: Rowan
Marketing & Communications Manager: Frances Jewell
13 Comments
Cue… egg puns
I eggspected worse. Oh shit…now I’m doing it.
‘New’ –eggs!
What a discovery!
Wow!
Where have they been hiding all these years?
What decade are we in?
They only won this business because Bruce Matchett has a head like an egg. He is a walking branded influencer.
Oh dear … and I so do love an egg!
On the upside … bright … fresh … feel good … nice production values
On the down … seriously un-original … annoying sound track … nicely produced wallpaper.
is this a yoke?
You lost me at “VIEW THE MILLENNIAL SPOT”
these guys won emerging agency of the year?
Coulda been a contender
I coulda been somebody
Eggcellent work team Banjo / Flint.
So, presumably the brief was ‘Tell all newcomers to Planet Earth about the many things you can do with an egg.’
Egg heads everywhere even in the add, could use better male talent!!