Aussies urged to get turned on in Lovehoney’s sexy new TV ad via London-based agency Brave

| | 5 Comments
Aussies urged to get turned on in Lovehoney’s sexy new TV ad via London-based agency Brave

Viewers are urged to open up about sex and relationships as leading online sex toy retailer, Lovehoney, launches a sexy new TV ad via London-based agency Brave, in a bid to ‘Turn On Australia’, airing tonight for the first time.

 

The 30-second ad shows real couples at growing levels of intimacy, as the people featured build to a climax, and ends cheekily with a woman tapping her bottom with a feather tickler.

Lovehoney, Australia’s number one online adult retailer, is no stranger to the screen following its award winning TV campaign featuring bonking furry rabbits in 2017. The new campaign again aims to normalise sex toys in a fun and entertaining way for mainstream audiences.

VIEW THE SPOT

Featuring the strapline, ‘Turn On Australia’, Lovehoney urges Aussies to ‘say yes to more yes’ as they ask ‘Who doesn’t want better sex?’ The ad shows the added excitement sex toys can bring to a relationship, along with the firm’s discreet packaging.

Says Rob Godwin, director and head of operations, Lovehoney Australia: “We’ve really hit the spot with the new campaign, which we know through our consumer research will create conversations and change perception of sex toys as well as entertain. All with the aim of people having happier sex lives with sex toys from Lovehoney.”

The ad was created by Brave, also behind the previous campaign which was voted Creative Work of the Year by The Drum, and made by Thomas Thomas Films.

Says Tiny Bullet, the ad’s director from Thomas Thomas: “I have to say this was one of the more interesting briefs: To normalise sex toys and encourage the Australian public to have better sex.

“Getting the right tone of voice was key, it had to be fun and sexy but not too naughty. We came up with some inventive ways to suggest products without showing them like the vibrator ‘cam’ shot. I also wanted the edit to have a rhythmic energy similar to having sex where we have moments of calm just like foreplay that build until the spot ends with our montage of climaxes.”

Says Claire Knowles, business director, Brave: “We’re so excited to be working on our second TVC campaign with Lovehoney. We wanted to drive the creative idea into an even more challenging and real space, pushing aside the fake world of sex usually seen online or in the movies, by portraying the true face of the nation’s sexy side. We’ve featured real couples in the ad who really dial-up the excitement and tension. ‘Turn on Australia’ is our rallying cry for everyone to make their sex lives even more exciting with Lovehoney. Who could possibly resist?”