Aussie celebrates what ‘home’ means to Aussies in latest national campaign via CHE Proximity

Australian mortgage broker, Aussie, has launched a new and timely national advertising campaign via CHE Proximity, that not only focuses on the significance of our homes during isolation, but also the importance of having the right home loan for right now.

 

The campaign is positive, feels personal and human, and celebrates everything home means to so many Australians, especially in recent times. It will air across TV, catch up TV, YouTube, social media, radio, Spotify, and podcasts.

The 30 and 15-second TVCs have aired nationally, showcasing a montage of Australian families who are working, cooking, watching movies, and spending time with loved ones – as a life lived, and enjoyed, at home. As the TVC comes to a close, Aussie Brokers on video chat begin to fill the screen reminding customers to speak to Aussie, to make sure their current home loan is the right loan for right now.

Says Sascha Hunt, head of marketing, Aussie: “Home is at the heart of this campaign. Since we are all spending more time in our homes, Aussie celebrates everything that a ‘home’ means to many Australians. It might just be four walls and four letters, but to our customers it’s everything.”

The campaign also recognises that along with our homes now meaning more than ever, there are many factors that have changed that could impact Australians’ finances, and whether their home loans are still right for their current situation.

Adds Hunt: “Importantly, now may be an ideal time for customers to review their home loan options and chat to an Aussie Broker.”

Says Wesley Hawes, executive creative director at CHE Proximity: “As well as all the fear and uncertainty out there, we’ve also been in lockdown, stuck inside our homes for nearly two months now. We wanted to reframe this notion and make people think positively about their home and the amazing things they are doing in them. It’s a reassuring message from Aussie, who have an army of brokers to help provide clarity and help in the time when home, and having the right home loan, is more important than ever.”

Says Clinton Duncan, brand planning director: “Australians are incredibly proud and passionate about their homes, that will never change. This work taps into this enduring and positive truth, while ensuring relevance for the questions and concerns we all have right now. Aussie brokers are available to make sense of the circumstances and make sure you understand all of your options”

The inspiration for the Home campaign comes from Aussie’s customer data and insights, which shows customers are increasingly considering their financial circumstances during COVID-19 and are enquiring about whether they should review their existing home loan, while interest rates are at a historical lows.

Agency: CHE Proximity, Sydney
Executive Creative Director: Wesley Hawes
Creative Director: Daniel Davidson
Copywriter: Grace O’Brien
Art Director: Fernanda Gil-Pier
Producer: Karine Pawel
Senior Editor: King Yong
Brand Planning Director: Clinton Duncan
CEO: Chris Howatson
Group Account Director: Shane Holmes
Senior Account Manager: Laura Eagleton

Production Company – Revolver/ Will O’Rourke
Director: Tim & Joe
Executive Producer/ MD: Michael Ritchie
Executive Producer: Pip Smart
Producer: Anna Mannix

Client: Aussie Home Loans
Chief Customer Officer: David Smith
Head of Marketing: Sascha Hunt
Senior Manager, Marketing: Hannah Roy
Brand and Acquisition Specialist: Justine Duffy