ASICS unveils new Wallabies Rugby World Cup jersey with new campaign via Fell + Company

ASICS has today launched the Wallabies Rugby World Cup 2019 jersey alongside a new rugby campaign ‘Move As One’ via Fell + Company.

 

The campaign offers an inside-look into the dedication, sacrifice and focus it takes for a professional rugby player to represent his country on the biggest stage in rugby.

The new ASICS jersey features the traditional Wallabies gold colour with a green collar, and combines technological advancements in fabric, fit and durability to give players the edge in Japan.

Unique design elements have been added to the jersey to compliment the playing style and technical requirements of the Wallabies.

A host of Wallabies squad members including Michael Hooper, Ned Hanigan, Samu Kerevi, Jake Gordon, Nick Phipps, Lukhan Salakaia-Loto and Bernard Foley were in Sydney today to reveal the jersey.

Says Bernard Foley, Wallabies player and ASICS ambassador: “The jersey is an excellent balance between fast and strong. ASICS have achieved the most technologically advanced jersey to help give our boys the advantage in Japan.”

Says Mark Brunton, managing director, ASICS Oceania: “We are thrilled to be able to launch the new jersey for the Wallabies. Years of research, development and feedback from players have gone in to making this jersey and we can’t wait to see the team take the field wearing it in September.”

Says Raelene Castle, CEO, Rugby Australia: “ASICS have put a great amount of detail and focus into the jersey and it will help give the team an edge in what is sure to be a very competitive tournament.

“I know the Wallabies are very excited to pull on the jersey when they run out in Japan and just how desperate they are to make all Australians proud.”

The Wallabies start their Rugby World Cup 2019 campaign against Fiji on the 21st of September 2019.

Client: ASICS Australia
TVC Creative Agency: Fell + Company
PR Agency: Lampoon Group
Event Production Agency: Lampoon Group