Alex Carr and Jon Kelly launch new brand and experience consultancy Queen Charles
After 11 months of quietly building up their new business Queen Charles, Alex Carr and Jon Kelly have finally found enough time to launch their brand and experience consultancy to the wider market.
Says Carr: “Jon and I started this business with a common frustration. A strengthening sales led culture of instant results has challenged the vital role of brand and threatened to stymie its effectiveness.
“We, maybe foolishly, aim to reverse this and create a shift in behaviour where businesses put as much value on brand, creativity and marketing as they do on operations and technology.
“We have been fortunate enough to be incredibly busy from the outset, helping a number of businesses shape or re-shape their brand. We see our role as not only creating the foundational brand strategy but driving that strategy into key experiences, assets and behaviours in order to create stronger, more distinct brands moving forward.”
Says Kelly: “What we aim to do at Queen Charles is find a corridor with just enough constraint. A space narrow enough to help businesses be a hell of a lot more consistent across all their key experiences. But a space wide enough to allow them to be creative and express themselves over time in order to stand out from the pack. It’s a balancing act and one we are thoroughly enjoying.”
10 Comments
All the very best Alex (and Jon). And now you’ve finally got your ‘smart-look’ glasses, you’ll be killing it.
Thanks Phil. Appreciated as always
Great work boys!
Thanks Chris. Hope you are well
What took you so long Alex 😉
Very excited for you and Jon and I wish you nothing but a thrilling adventure and success in equal measures.
Big congratulations and good luck, Jon and Alex.
Excellent Alex and Jon. Good to see your venture being officially launched.
Nice one Jon. All the best and congratulations
Two kings at the helm of Queen Charles. I love it. Really looking forward to seeing where that narrow corridor takes you guys.
I love it when great people come together.
KT
not the first words I think of to increase creativity and ‘stand out from the pack’. Good luck to you both though.