ALDI highlights how ALDI shoppers can save without thinking in latest campaign via BMF
Today, ALDI Australia has unveiled its latest Everyday Low Prices campaign via BMF, which highlights how ALDI shoppers can save without thinking.
The ice skating duo glide through ALDI’s aisles as they do the weekly grocery shop. There is no pausing for price checks or calculations and there is no need to second guess if certain products will be cheaper next week. The TV commercial airs from Sunday, 15 March.
Says Mark Richardson, marketing director, ALDI Australia: “Our Everyday Low Prices campaign aims to remind shoppers that they can save at ALDI. Most shoppers are aware that our prices are low, however this campaign set out to remind customers that they can trust our everyday low pricing model to get the best value on their groceries each time they shop. We want to generate confidence in our low prices and remind shoppers that they don’t have to go to arduous efforts to budget or find the best savings.”
While other supermarkets might offer temporary markdowns and promotional pricing, ALDI offers permanently low prices. We are the leader on price because of our unique business model and streamlined operations, which allows us to save costs and pass this on in the form of affordable groceries. Our limited product range, efficient checkout process and forgoing gimmicks such as rewards programs are just some of the ways we save customers money.
Says Richardson: “It is a well-known fact that ALDI’s prices are low, all the time. They remain consistently low so that you can buy what you need, when you need it without having to waste time cross-checking catalogues, compiling price lists or purchasing promotional items from other supermarkets.”
With over 550 stores across Australia, ALDI’s giving more Australians the chance to save money every day. The Making a Good Difference: how ALDI contributes to the Australian economy report shows that ALDI has driven significant price deflation in Australia, resulting in savings for grocery buyers. Comparative basket analysis revealed that in 2018 we saved our customers $2.2 billion by shopping at ALDI rather than the major supermarkets.
ALDI is also proud of the modern new-look its stores have received over the years, which has seen stores fitted with redesigned shelving, expanded wooden produce bays and energy efficient chillers and LED lighting. While these changes in store design have taken place, customers can rest assure that they can shop at ALDI’s revamped stores and expect the same low prices.
Agency: BMF
Executive Creative Director: Alex Derwin
Creative Director: David Fraser, Dantie van der Merwe
Art Director: Jack Robertson
Copywriter: Rob Boddington
Executive Planning Director: Christina Aventi
Planning: Kinga Papp and Kellie Box
Managing Director: Stephen McArdle
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley
Account Director: Bryan Bryant-Steeds
Senior Account Manager: James Arnold
Head of TV: Jenny Lee-Archer
Agency Producer: Claire Seffrin
Production Company: Sweetshop
Director: Nick Kelly
Executive Producer: Llew Griffiths
Managing Director: Edward Pontifex
Editor: Stu Morley @ The Editors
Post: ALT VFX
VFX Supervisor: Dave Edwards
Post Producer: Adrianna Spanos
Music and Sound Design: Rumble Studios
Art Buyer: Basir Salleh
Head of Retouching: Rhiannon Jansma
3D Creation: Creme Electric Art
33 Comments
haha “checkout keeps you on your toes though.” So true. So good.
I love ALDI, but if you think I haven’t noticed price raises on the paleo bars, the children’s tube food & more really too much to write, also and size quantity shrinking on package but staying the same price your not fooling customers. Would be nice if you just explain why. All in all where I go to get alot.
Not fond of the dairy free products and would love if you took away added sugar in some items or offer sugar free option and sell things more items low carb friendly like you do overseas.
It’s advertising, stupid.
Sorry this is so bad.
Nicely done…
Really leaning into the Everyday Low Prices in the production values.
Funny stuff.
I have noticed in the past 3 weeks the prices of my things I like to buy have gone up so I am back shopping at coles not happy aldi
This is SO SO SO incredibly bad. The Post, the direction, the talent. Everything is just bad. Also looks like the director is ripping off another director in their company.
Why are they advertising shit like this when supermarkets can’t keep up with demand. Also this is so bad and cheap its not funny. Why Aldi…?
Into it.
This s a fun piece. Great cut Stu!
Aldi matraville today was disgusting at 11 the.queues at only two check outs were 10 and 12 long with customers with loaded trolleys. ..when the manager came he said too bad cannot do anything .i have asked for help on several occasions reply can’t help you. This shop has deteriorated in the last 4 to 6 months..why we there only 2 check outs operating when the queues were so long. .people were complaining about the service with no answer..
It’s a cracker. X
Love it guys! keeps on giving every time. Thank you!
I like most Aldi ads but this makes the supermarket feel like the most depressing, most boring place to shop. Music doesn’t help. Trying to be quirky for the sake of it.
Must be working.
Went to Aldi (St Kilda) today
Shelves were bare.
Put that in the case study.
How have civilians discovered this blog?
How does this portray that one doesn’t have to check prices? I think it missed the mark. Mesmerising, but a bit weird.
It looks crap. Shame on Aldi for encouraging hoarders in the 1st place. And some food are crap.
Minus 5 stars to CrapAldi.
So the director rips of a new world commercial and a previous Aldi commercial and puts them together and claims it as original.
I love aldi and bmf, but somehow this one lacks the smarts to warrant the quirk.
Not to mention production value could’ve been upped.
Still one of the best marketers/agencies in the country
The proposition and their only differentiator is totally lost.
Yeah, but nice glissando.
Nice one Jack and Rob!
Can all the Karens please go back to your Mums Who Love Aldi Specials Facebook pages please? Otherwise I’ll need to speak with your managers.
P.S I love this. Crack up.
Prices have risen significantly apart from cleaning products
This is just a good funny ad. Nicely done.
Great spot all. These take time and dedication to crack and craft. A great expression of what it feels like the shop at Aldi with the perfect ownable cherry on top. Anyone commenting negatively is showing how they’ve never worked on a massive retail chain.
Gold. What an agency and client combo.
This is really good advertising of a powerful and unique proposition. I’m not involved but wish my agency was. Well done to client and agency for staying the course.
This whole quirky dance thing was okay when you did it with the trolley, but going back to that well is just lazy. Time for something new hey? The last 5 seconds are good though.