ALDI Australia highlights that EVERYONE saves when shopping at ALDI in new campaign via BMF
ALDI Australia has released its latest campaign via BMF revealing every Aussie can save money by shopping at ALDI – even those that should have their supermarket loyalties elsewhere.
ALDI’s competitor’s employees, who deeply understand what represents real value, shop at ALDI for the savings. From hiding ALDI shopping bags, to packing a change of clothes to shop after their shifts, real Australians, tell their real stores about how they would find their way to ALDI to make their weekly shopping much cheaper.
In true mockumentary style, the TVCs feature reconstructions of real testimonials and the lengths ex-employees of other supermarkets have gone to shop in secret after their shift.
The campaign launches in Australia across TV, OOH, radio and digital and demonstrates that truly everyone can save money when they shop at ALDI.
Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Creative Directors: David Fraser and Dantie van der Merwe
Copywriter: Stephanie Allen and Rob Boddington
Chief Strategy Officer: Christina Aventi
Group Planning Director: Kinga Papp
Senior Planner: Josef Wimberger
Chief Executive Officer: Stephen McArdle
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley
Account Director: James Arnold
Account Manager: Flora Fraser
Head of TV: Jenny Lee-Archer
Senior Agency Producer: Emma Friend
Production Company: Revolver
Director: The Glue Society
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Executive Producer: Jasmin Helliar
Producer: Serena Paull
DOP: Jordan Maddocks
Editor: The Glue Society
Post Production: The Glue Society
Sound Production: OTIS
16 Comments
BMF/Aldi always nails it. And this is no exception. I actually lol’d
Well done Steph, Bodds & Derwin!
Not the rest of it.
Go Steph!
Actually about a 1 in 7 hit rate with the odds getting longer every year.
You must be so much fun at parties.
ahhh didn’t Cetaphil just do a campaign like this a month ago but way better!
https://campaignbrief.com/skincare-influencer-tells-all-in-cetaphils-new-hype-free-skincare-campaign-via-emotive/
Yes yes they did. Yikes.
That feels like it’s for a totally different brand and not in a good way. That lacks the char and quirk that Aussies love about Aldi spots. Feeling grubby and rough isn’t how I like to feel about my food.
Lacks the usual charm of aldi… just feels grubby, which is dangerous territory for a brand that competes on price
Bloody brilliant guys. Hats off.
i remember this
https://www.youtube.com/watch?v=xBMKxMquF5M
They were probably already in production of this and punters do not care. At all.
inb4 I’m accused of working for the agency (I wish)
Very,very ,very old idea.
Nice one guys
It’s almost like this might be the start of a campaign instead of a single standalone TVC.
This is not the ALDI I know and love.Where’s the good humour and hint of irreverence?Gloomy and not very nice.
New creative team maybe?
Better show them the history reel.