AGENCIES, INDEPENDENTS OR CONSULTANCIES? LEGENDS & LEADERS HOSTS SPECIAL EVENT TO DISCUSS THE FUTURE OF THE COMMUNICATIONS INDUSTRY
Legends & Leaders, the industry mentoring and training group, will host a special event on October 2nd at WeWork with a panel of some of the most experienced executives in the industry to discuss the future of agencies and independents in the management consultancy era.
“Agencies? Independents? Consultancies? What is the future of the comms industry?” will discuss and debate why clients are questioning the value of their agencies, while agencies struggle to maintain their margins and management consultancies encroach on traditional agencies’ domain.
A high level panel, moderated by former Australian Financial Review Media & Marketing Editor, Rochelle Burbury, includes:
· Rose Herceg – chief strategy officer at WPPAUNZ – representing the holding companies and multinational agencies
· Lorraine Jokovic – CEO of LOUD Communications – representing the independent agencies
· Andrew Baxter – senior advisor at KPMG – Representing the consultancies
· Sharon Parker – head of business development and marketing at Gilbert & Tobin – representing clients.
Says Adrianne Nixon, founder, Legends & Leaders: “The communications industry has never been in more of a state of flux. Clients are questioning the value of the agencies they work with, so they’re looking around. Agencies are struggling to maintain their margins and retain the best people within the existing model.
“Consultancies are offering services that were traditionally an agency’s domain and they’re staffing up with senior ex-agency leaders – the ones that some clients didn’t want to pay for when they were in agencies. Independents are finding the sweet spot and offering new models and agility but is their pricing sustainable and can they afford to provide the best people?
“Legends & Leaders is in the business of mentoring and sharing knowledge so we’re bringing together some of the best talent to discuss and debate the future of the industry.”
The special event will be held on October 2nd at WeWork, 383 George St, Sydney.