Afterpay launches AR shopping experience in new ‘Carte Diem’ Afterpay Day campaign via AnalogFolk
Afterpay, the #1 buy now pay later payments platform, has announced the return of its bi-annual shopping event today, now in its fifth year, with an integrated marketing campaign, “Carte Diem” developed by creative agency AnalogFolk.
The campaign aims to inspire shoppers to seize the moment, by adding to their carts and enjoying up to 70% off popular retailers and end the day triumphantly.
The “Carte Diem” campaign launches with a new and timely shoppable augmented reality experience ‘Invisible Drops’, bringing the in-store experience direct to customers in lockdown or wherever they are. The Afterpay Day ‘Invisible Drops’ allows Australians to unlock access and discover exclusive product drops in 3D before purchasing online.
The product drops are a first for Afterpay Day, with some of the top Afterpay Day merchants including Dyson, Sephora and Culture Kings releasing exclusive items and deals in a 3D world on Afterpay Day for Australians to scan and discover across the Afterpay site, app, social media and YouTube.
Says Andrew Balint, VP marketing ANZ Afterpay: “This Afterpay Day, we’re excited to offer customers experiencing lockdown a fun and engaging augmented reality experience, which is the future of shopping. Not only are we giving shoppers the chance to see products in 3D before purchasing, but it means they can enjoy an immersive in-store experience from anywhere, particularly in the comfort of their own home.
“With the ongoing economic impacts the nation is experiencing, half of the Aussie population have said they actively seek out ways to save, while 42% are more conscious than ever about only shopping during sales . So we’re excited to see our “Carte Diem” campaign for Afterpay Day encourage shoppers to seize huge deals responsibly, whilst supporting retailers.”
The integrated marketing campaign will be supported with paid media across broadcast, OOH and social, in addition to a PR and A-Team influencer strategy led by one green bean, amplifying Afterpay Day with a series of TikTok and Reels content, bringing to life the augmented reality experience for consumers.
Afterpay Day kicks off at 7am on Thursday 19th August and will run until Sunday 22nd August, offering Aussies across the country up to 70% off top retailers both online and in-store, as well as the ability to pay better by managing their payments in four fortnightly instalments without incurring interest.
Australians can head to the Afterpay website (www.afterpay.com.au) or the Afterpay app to browse the deals and shop in-store or online.
Afterpay:
Brand Marketing Director: Joel Moran
Senior Brand Manager: Mikaela Wagner
Senior Media Manager: Moola Sisaudia
Trade Marketing Manager: Lucy Chadwick
Associate Creative Director: Chris Larcombe
Social Media Manager: Isabelle Cassidy
Marketing Executive: Hugo Chapman
Creative Agency: AnalogFolk
Managing Director: Matt Robinson
Executive Creative Director: Richard Morgan
Client Service Director: Jonny Sycamore
Operations Director: Emily Entwisle
Strategy Partner: Ben Hourahine
Strategy Director: Chris Loukakis
Associate Creative Director / Copywriter: Naomi Martin
Senior Art Director & Creative Lead: Gemma Hewson
Senior Producer: Naomi Wells
Senior Designer: Robbie Carter
Designer: Chloe Lai
AR Experience: Valis
Motion Design: Babekuhl
CGI Modelling: George Trashilev & Thomas Fenton
Sound: Uncanny Valley
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A waste of time. When you ring AfterPay to ask about drop day, none of their staff no anything about it. Useless !
Love it
It’s the KFC Bucket Hunt with Afterpay products instead of chicken?
Lol you should have seen the one and only time I tried to redeem a Snickers from Clemenger’s Hungerithm campaign. Not only was the 7-11 employee completely oblivious to the campaign despite standing next to an advertisement for it but he had to call his manager to confirm who also knew nothing about the campaign. He ended up reluctantly scanning my code convinced we was about to lose his job.
What happened to the good old days of simple messaging with a clever execution? This just doesn’t make sense and the AR didn’t work… Afterpay, you’re too rich to be making such weak ads.