After nine years The Royals co-founder + creative partner Nick Cummins set to leave the business
The Royals has confirmed that co-founder and creative partner Nick Cummins will leave the agency, transitioning out of the business from September.
Says Andrew Siwka, managing partner, The Royals: “Nick has been a key part of The Royals’ culture and passion for creativity since our inception in 2011. We will always be indebted to ‘Mr. Cummins’ for everything he’s done in helping shape our business into what it is today.”
Following Cummins’ departure, Stu Turner and Seb Vizor will continue as executive creative directors in the Melbourne and Sydney offices respectively.
Says Siwka: “We’re confident that The Royals will continue to thrive under Stu and Seb’s creative leadership for many years to come.”
Says Cummins: “It’s been a fantastic nine years at the Royals. Watching us grow from a handful of people into two thriving offices in Melbourne and Sydney has been incredibly fulfilling. I’m very proud of our team and the diverse range of work we’ve created along the way, but it is now time for me to start my next chapter.”
Under Cummins’ stewardship, the Royals has become one of Australia’s most respected independent agencies. Campaigns such as ‘Tough Conversations’ featuring Henry Rollins to launch the Mercedes-Benz X-Class ute, Australians for Marriage Equality and the industry off-shoot ‘Say No to No’ campaign all helped elevate The Royals to multiple Independent Agency of the Year awards.
Prior to The Royals, Cummins was ECD at Tribal DDB for three years and before that co-founded of one of Australia’s first independent digital shops, Sputnik Agency.
13 Comments
Congrats Nick. Legend.
Well done Nick.
You’ve done what many talk about, but very few do.
You opened two very good businesses.
Sputnik at its best was great.
The Royals was even better.
Good luck in whatever you do next.
You deserve it.
And so the journey continues….
Wherever it may lead, good luck, Nick. You’ll always be one of my favourites.
You’re an inspiration mate. I’ve always looked up to you and definitely loved working along side you over the years. More than that, proud to call you a true friend. Your creative passion is second to none. Whatever you’re planning Nick will be welcomed open-armed into the world.
I hope you’ll have more time now to make music, lovely man. Take care mate and good luck. x
Bloody lovely and creative guy to work with. Looking forward to seeing what you do next Nick!
… and will definitely tune in for the next chapter.
(Completely agree with ‘Well Done Nick’, too: In an industry of talkers and bullshitters, you’re a man of action.)
One of the best:
Handsome
Kind
Naughty
Oracle
Wise
Congrats Nick on all you’ve achieved. Super excited to see what’s next – wishing you nothing but the best
What’s next? Can we come along?
Best wishes Nick. Can’t wait to see what you do next.
Well played Nick. Enjoy whatever’s next. Sure it’ll be just as good.
A truly creative guy who always looks for the interesting take on things. Two successful agencies under your belt. Can’t wait to see what’s next for you Nick.