After nearly 15 years NAB breaks up with Clemenger BBDO, Melbourne; hands creative account to TBWA Melbourne after review

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After nearly 15 years NAB breaks up with Clemenger BBDO, Melbourne; hands creative account to TBWA Melbourne after review

After nearly 15 years NAB has broken up with Clemenger BBDO, Melbourne, handing its prized creative account to sister Omincom agency TBWA Melbourne.

 

The win makes up for TBWA’s loss of the ANZ business, which was won by Special Group in May.

Says Suzana Ristevski, executive group marketing, NAB: “We are excited to have landed on TBWA as the new lead creative agency to join our existing agency panel. It was a collaborative and considered decision that we believe sets us up well for the future.

“We would particularly like to thank Clemenger BBDO Melbourne with whom we’ve shared a very successful partnership over the past 14+ years.

“We thank all agencies who were involved for their professionalism and engagement in what has been a robust review of our existing brand identity and creative execution.”

Says Kimberlee Wells, CEO of TBWA Melbourne: “This is a proud moment for TBWA. It’s especially meaningful to join with NAB during this time. We’ve been truly inspired by their commitment to serving their customers and Australian businesses.”

“We are very excited to take on this new partnership and do so with a huge amount of respect for the incumbent Clemenger BBDO and the work they have created with NAB. We look forward to getting started.”

Says Clemenger BBDO Melbourne group CEO Jim Gall: “Clemenger BBDO are extremely proud of our record and work for NAB, spanning some 14+ years. From ‘Break Up’, to ‘More than Money’ and ‘Mini Legends’ we’ve created impactful and effective campaigns that have helped guide NAB to standout NPS and consumer trust scores and delivered market-leading impact. We thank NAB for their trust and partnership over our long relationship and wish them well for the future.”