ADFEST is accepting entries to the ADFEST Lotus Awards 2021. ADFEST showcases creative works while celebrating the diversity of the region through the unique Lotus Roots category, which honours powerful ideas inspired by local culture.
“Due to the Covid-19 pandemic, the annual ADFEST Lotus Awards ceremony will not take place in Thailand as usual next March. There will be a time for that, but the time is simply not now. However, we remain committed to hosting the ADFEST Lotus Awards 2021 virtually. It has never been more important to demonstrate the value of creativity, and to show how our industry builds resilient brands that can thrive and adapt – even in times of economic downturn,” says Vinit Suraphongchai, Chairman of ADFEST.
ADFEST is launching a new sub-category, Resilience Through Creativity, to reward the best creative ideas across all Lotus categories, which demonstrate the strength of the human spirit in the face of the Covid-19 pandemic.
Jimmy Lam, President of ADFEST, explains: “The Resilience Through Creativity sub-category has been added to every Lotus category. It reinforces the notion that in spite of the unprecedented ways in which the pandemic has up-ended our sense of normalcy, creativity can strive to find a way through against all odds.
“While it is neither safe nor financially viable for our industry to physically attend creative festivals at the moment, we know ADFEST gives commercial creatives a valued global platform on which to promote their talents. We remain committed to setting the creative benchmark for our region while celebrating creative ideas that challenge the status quo, and change the world for the better.”
There are 20 Lotus categories in total: Audio Lotus, Brand Experience Lotus, Branded Entertainment Lotus, Design Lotus, Digital Craft Lotus, Digital Lotus, Direct Lotus, eCommerce Lotus, Effective Lotus, Film Craft Lotus, Film Lotus, INNOVA Lotus, Lotus Roots, Media Lotus, Mobile Lotus, New Director Lotus, Outdoor Lotus, PR Lotus, Press Lotus, and Print & Outdoor Craft Lotus.
ADFEST will organise separate virtual awards ceremonies for both its 2020 and 2021 Lotus Awards, with more details to be announced soon.
Founded in 1998, ADFEST is one of only eight regional creative festivals included in the WARC Creative Rankings, the annual worldwide league tables for the global advertising industry.
For your chance to win at the ADFEST 2021 Lotus Awards, download the ADFEST Entry Kit here. The deadline for ALL Lotus categories is Friday 25th December 2020. For more details on how to enter, click here.