Accent Group appoints Fenton Stephens as performance agency

ASX-listed footwear giant Accent Group, whose brands include The Athlete’s Foot, Skechers, Platypus and Vans, has appointed Melbourne independent agency Fenton Stephen. Responsibilities include campaigns across Meta, Google and TikTok.

Says Deena Coleman, group general manager-digital and marketing at Accent Group: “Digital is a key area of growth for us, and performance media is the engine room for that growth. The Fenton Stephens team have quickly become a great partner for our growing internal agency and we look forward to building on some already exciting results.”

Says Joey Dorrington, chief operating officer at Fenton Stephens: “It’s an absolute privilege to be working with the best people and the best brands in the category. Performance media is front and centre of Accent’s plans so we’re thrilled to play our part.”