AAMI supports AFL supporters with ‘Fansurance’ in latest campaign via Ogilvy Australia
AAMI and Ogilvy are launching Fansurance, a way of supporting footy fans who have experienced their own footy related clangers.
As a major partner of the AFL, AAMI is proud to support footy fans for all their insurance needs, whether they’ve damaged their car or their home. But until now, there’s been no way of helping footy fans who’ve experienced a clanger that damages their pride.
That’s why AAMI is introducing Fansurance, a competition that helps footy fans recover from footy related mishaps, like dropping a pie, shrinking their guernsey or going to the wrong stadium.
Says Mim Haysom, CMO, Suncorp group: “We all know how integral footy fans are to the AFL, and as a major partner, we wanted to create a campaign that lets them know AAMI’s there to support them too, even if it’s only their pride that’s been damaged.”
Says Toby Gill, brand and marketing manager, AAMI: “For a number of years now our ‘Clangers’ platform has allowed us to leverage AAMI’s AFL partnership in such a fun and contextual way, and Fansurance is another great extension of this.”
The campaign was launched with a film, sharing humorous examples of fan clangers and encouraging people to enter the competition by visiting the site and sharing their own clanger moments.
Fans would then be in the running to win tickets to the 2022 Toyota AFL Grand Final, as well as Clanger Credit Prepaid gift cards to help them recover.
Says David Ponce de Leon, executive creative director, Ogilvy: “You can’t call yourself a footy fan if you haven’t copped a footy to the face, or spilled sauce on your favourite guernsey. We all remember it happening to us and the embarrassment it caused. Thankfully now fans can recover with AAMI’s Fansurance.”
The campaign launches nationally in major broadcast channels, in conjunction with OOH, print, radio and social.
Visit the microsite here.
Agency: Ogilvy Australia
Executive Creative Director: David Ponce de Leon
Group Creative Director: Lenna Boland
Creative Director: Ryan Clayton
Senior Copywriter: Patrick Trethowan
Senior Art Director: Lee Phillips
Senior Social Creative: Julia Stretch
Social Creative: Robbie Ten Eyck
Senior Producer: Maria Borowski
Group Account Director: Angus Pearce
Account Director: Abbey Lauersen
Account Director: Raj Thind
Account Executive: Sofie Schmid
Head of Print Production & Studio: Brendan Hanrahan
Retoucher: Lok Leung
Production: Guilty
Director: Tony Rogers
DoP: Aaron Farrugia
Executive Producer: Jason Byrne
Producer: Victoria Schaw
Editor: Tim Parrington
Colourist: Martin Greer
Online: Ant Newton (Alt.vfx)
Photographer: Chris Hillary
Client: AAMI (Suncorp)
Mim Haysom: CMO/EGM Brand & Marketing
Rapthi Thanapalasingam: Head of Mass Brands & Sponsorships
Toby Gill: AAMI Brand & Marketing Manager
Bree Webster: AAMI Mass Brands Marketing Specialist
Lara Hayek: AAMI Customer 1:1 Marketing Lead
Lisa Marshall: AAMI Customer 1:1 Marketing Specialist
Suzanne Bunn: AAMI Content Marketing Manager
Angie Moore: AAMI Group Content Lead
Susie Turner: AAMI Sponsorship Specialist
18 Comments
Nice pics Chillaz!!!! xx
eeeeeeeeeeeee!
Saw this one on the weekend, bit o stupid fun.
Carlton Draught anyone?
Punters will love this one
That’s fun.
Why have you photoshopped all sponsor logos out except for the Mission logo on the Bulldogs jumper?
It’s a pleasant giggle. Well done.
Totally unrealistic. There are no giants fans.
Good fun. Makes an insurance company seem less shit and I love the last shot with the chippies flying in the air.
Nice one lads
Get out of your Melbourne bubble you sad bastard ‘Nice Idea.I’m guessing you are a Carlton supporter,you loser.
The comments that is.
AAMI Does doesn’t really work in scripts does it. That whole thing is a bit forced and expected
Go home Lizard you drinked.
Fun stuff for an insurance company.
But have noticed a few ‘insurance/cover’ based promos ideas recently. Snickers insurance, Bonds Baby Cover, the Goat Goat & Goat campaign etc.
A few basic blokes, ladies and some basic lols for the basic population.
Just Aussie boffins doing boffin things again. What a bunch of uneducated larrikins we are down under!
Love to see the sports-bogan ads are the one thing still being made.
Brilliant.