Ex-Whybin\TBWA\Tequila Sydney group head Dan Lacaze joins Clemenger BBDO Melbourne as group account director for the Bupa account

Clemenger BBDO Melbourne has appointed ex-Whybin\TBWA\Tequila Sydney group head Dan Lacaze (left) as group account director on the Bupa account.

Lacaze has worked both agency and client side, notably as brand director – Energy for Coca-Cola. Under his leadership, Mother energy drink reached 25% market share, becoming the third most successful energy brand for Coca-Cola worldwide. Within 18 months, Lacaze had launched over ten new SKUs and Mother had become a brand with retail sales value of over $180m.

Lacaze then sought to widen his marketing experience and took up a management role at Urban Communications, an experiential agency. With his knowledge of the Coke brand, Lacaze led the experiential component of the multi-award winning ‘Share a Coke’ campaign.

Most recently Lacaze led the RaboDirect, Pfizer and Suntory teams at Whybin\TBWA\Tequila in Sydney as group head, and pitched and won Luxbet.com

Born, raised and educated in Melbourne, Lacaze has returned to his home town after ten years in Sydney to join Clemenger BBDO Melbourne.