Clean Up Australia calls on the nation to ‘Get Your Gloves On’ in new campaign via uberbrand
Clean Up Australia has launched its 2026 Clean Up Australia Day campaign created by Sydney creative agency uberbrand, unveiling a powerful new TV commercial, refreshed branding, and a revamped website to rally Australians to “Get Your Gloves On” for the nation’s largest environmental day of action on Sunday, March 1, 2026.
The campaign spans TV and cinema, radio, outdoor, print, social and digital, reminding Australians that no matter where we live, where we come from or what we believe, we’re united by the land we share, and our responsibility to protect and improve it.
The campaign is now live in the market across all platforms, encouraging Australians of all ages, with a fun and practical message to “glove up” and give back to the place that we call home.
Says Pip Kiernan, Chair of Clean Up Australia: “Since its inception 35 years ago, over 23 million Australians have registered and joined in Clean Up Australia Day. This year alone, over 800,000 people volunteered across 8,000 events nationally during the Clean Up Australia Day campaign period.
“What we witness year after year is extraordinary communities coming together, regardless of background, belief or age, united by a shared commitment to care for this beautiful country we call home. That spirit is at the heart of our 2026 campaign.”
Says Dan Ratner, CEO, uberbrand: “After our biggest year yet, and as we enter our 36th, we wanted to focus on what brings us together. No matter who we are or where we come from, we share this land — and the responsibility to care for it. ‘Get Your Gloves On’ is about motivation — connecting to our shared pride and giving people a platform to come together and make a difference.”
Registrations for Clean Up Australia Day are now open at www.cleanup.org.au. Participants will receive a free Clean Up kit containing gloves, bags and other resources, with packs for individuals, families and community groups available (businesses are asked to pay a small fee to cover costs).
Client: Clean Up Australia
Creative: uberbrand
Media: SPARK Foundry
PR and Influencer Content: Feature Communications
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