The Atticism caps 2025 with new client wins across tech, property, hospitality + healthcare
Sydney based boutique PR agency The Atticism has dominated the final quarter of 2025 with one of its strongest growth periods to date, securing a diverse mix of new clients across Australia’s technology, property, hospitality, and healthcare sectors.
Established in 2012, The Atticism is now recognised as one of Australia’s longest-standing independent PR agencies, renowned for its creative campaigns, strategic precision, and long-term client relationships. Thirteen years on, the agency continues to evolve, blending the agility of a boutique with the reach of a global network spanning Australia, Europe, and the Middle East.
The agency’s latest growth follows the appointment of Sophie Muir as Managing Director of Australian operations earlier this year, working alongside founder Renae Smith, who leads The Atticism’s global strategy and oversees international operations. Together, they’ve sharpened the agency’s focus on senior-led storytelling, a model that continues to attract brands ready to push boundaries and grow with intent.
The Atticism’s tech portfolio has expanded rapidly, beginning with Spriggy, Australia’s leading family finance app. Also joining the portfolio is NannyLane Australia, a brand new childcare platform launching this summer. Designed to connect families with trusted, vetted nannies, the app offers a modern, secure alternative to traditional nanny agencies. The Atticism is leading its launch, overseeing PR, founder storytelling, and influencer engagement to build trust and awareness during the peak childcare period of summer holidays.
Rounding out the tech and innovation space is SolarCloud, Australia’s first cloud-based solar platform in Australia. The Atticism is driving national PR for the brand, positioning it as a game-changer in clean energy access by making solar accessible to renters, apartment dwellers and those with unsuitable roofs for physical panels, by housing the panels on underused commercial rooftops in Australia and around the world.
After years of award-winning work in the property sector, The Atticism has welcomed another major client: Reward Homes, one of NSW’s most forward-thinking builders. Known for initiatives like the Reward Homes Assistance Program, the company is redefining pathways to homeownership through accessible, high quality housing and turnkey solutions. The Atticism will handle PR, media relations, and thought leadership for Reward Homes as it expands across NSW.
The Atticism continues to dominate the hospitality and lifestyle space with several key appointments. Bombay Bloomers, the bold Indian restaurant that first turned heads in Redfern, has chosen The Atticism to manage PR for its highly anticipated Neutral Bay opening. The campaign highlights the brand’s elevated regional Indian cuisine and modern dining experience, bringing a new cultural energy to Sydney’s North Shore.
The agency has also been appointed to represent The Bungalow Group, including Serenity Bungalow, The Bungalow Petersham, and the soon-to-open House of Bungalow. Known for their laid-back yet refined dining environments, these venues strengthen The Atticism’s 13-year reputation as a leader in hospitality communications.
Finally, Face Doctors, Sydney’s newest aesthetic and skin clinics led by Dr Rafael Mejian, has joined The Atticism’s client roster. The agency will manage PR, expert profiling, and media engagement to spotlight the clinic’s medical precision and patient-centred approach within Australia’s premium aesthetics sector.
Founder Renae Smith says the latest growth reflects the agency’s ability to evolve while staying true to its independent roots: “We’ve been telling stories for more than a decade, and our success comes from consistency, honesty, and strategy. Clients stay with us because we’re not about hype, we’re about clarity and impact.”
Says Muir: “The Australian team is stronger than ever. We’ve refined how we work and built a culture that values precision and creativity. These new clients are proof that experience still matters, especially when it’s paired with fresh thinking.”
With new campaigns rolling out across Australia, the UK, and Europe, The Atticism closes 2025 as one of Australia’s most enduring and respected boutique PR agencies, proof that independent creativity can stand the test of time.
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