2024 CB HOT LIST #4: VML

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2024 CB Hot List…

VMLY&R, which became VML on January 1, 2024, once again put in an impressive creative performance in 2023 with great work across a range of clients.

Notable work included Honest Eggs Co. ‘Fitchix’; Colgate Palmolive ‘Head Gear’; Legacy Australia ‘Legacy Lager’; ADF Careers ‘Live a Story Worth Telling’ and ‘Where it All Begins’; Rip Curl ‘Virtual Pro’; Monash University ‘Meet Your Younger Self’ and Kindness Factory ‘Public Kindness Announcements’.

The agency was ranked #1 in Campaign Brief’s The Work 2023 and named LIA Global Agency of the Year. Honest Eggs Co. ‘Fitchix’ was one of the world’s most awarded campaigns of 2023, taking out two Grand Prix at LIA, plus 12 Gold and seven Silver Awards; a Gold Lion, three Silver Lions and one Bronze Lion at Cannes; two Golds at Andy’s; three Golds at New York Festivals; four Golds at Clio Health; three Gold, three Silver and one Bronze Pencil at AWARD; and two Grand Prix at MadStars plus four Gold awards.