2021 CB HOT LIST #10: OGILVY

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2021 CB Hot List…

Ogilvy put in an impressive creative performance in 2020, with great work across a range of clients.

Notable work included various KFC ‘Did someone say KFC?’ spots; Snapchat ‘Dream Time’; Melbourne ‘Project Nightlight’; Huggies ‘Parent faming’; Cadbury Caramilk ‘Unscalpable’ and Dairy Milk ‘Save Freddo’; Coke ‘Shout Outs’; Amex ‘Shop small’; Lion ‘The Super Schooner’; BP Ultimate 98 Supercars ‘Meet Bert’; Soothers ‘Suck Yeah’; and Milo ‘Hot Cold, what side are you on?’ and Bumble ‘Break every excuse’ (Google’s Skippy Awards winner).

The agency scooped up awards in 2020 including being ranked #1 Agency in Campaign Brief’s The Work 2020, being awarded Effies APAC Agency of the Year and winning its first Creative AOY title.

It was a good year for new business, including Vero, Kathmandu, Metricon, Moneygram, Southern Cross Care, Suburban Land Agency, Vision PT, WA Recycle, Worldremit and Woven Image – resulting in total staff numbers increasing to 350.