Advertise with Campaign Brief WA

Campaign Brief WA is Western Australia's only dedicated publisher covering the Perth Advertising and Media industries.

Published continuously since June 1984, Campaign Brief WA magazine is compulsory reading for all associated with Western Australian advertising, marketing and media (see bottom of page for Rate Card and details).

The annual Campaign Brief WA Directory is 'The Bible' to executives in the advertising, media and marketing industry, providing them with comprehensive listings to relevant companies in over 98 extensive categories (see bottom of page for Rate Card and details).

The Campaign Brief Western Australia blog is the Perth advertising industry's must visit site for all the latest in local news, people moves, media developments and new campaigns.

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The CBWA blog is the place to reach advertising decision makers in Western Australia. The site attracts between 1,000 and 2,200 visits per day (Mon-Fri) depending on major news and events. 68.9% of visits are returning visitors.

Square Button ads are constantly visible and ideal for building and maintaining awareness in conjunction with your other media impressions. All button ads are linked to your website. Medium Rectangle (MREC) banners and Leaderboard banners are designed for maximum impact.

Make your company's presence felt 24/7 on the CBWA Blog. Contact Kaye Guthrie-Adonis -  kaye@campaignbrief.com - to discuss your advertising requirements.

CBWA Online advertising rates

The following rates are per 30 days, in Australian dollars and exclusive of GST.

Leaderboard
728 x 90 pixels
$500
Medium Rectangle 300 x 250 pixels
$400
Button 125 x 125 pixels
$250
CBWA Daily Bulletin (email)
$ enquire

Please note ad production specs below for file size limits, etc.


Online ad production specs

Requirements for all banners:

  • When supplying banners, specify the target URL
  • For animated banners:
    • Keep animation simple - no distracting strobing effects
    • Looping is permitted
  • Material deadline: 2 business days prior to live
  • Creative with a white or light coloured background must have a border
Width Height Max. file size File format
Button* 125 125 30K JPG, GIF or PNG
Leaderboard 728 90 40K JPG, GIF or PNG
Medium Rectangle   
300 250 40K JPG, GIF or PNG






Video banner

Video banners can be booked in Medium Rectangle (Island) placements. Advertisers may supply their video in any file format and Campaign Brief ad operations will process it for placement.

Requirements:

  • Maximum 30-seconds video.
  • Audio permitted. Sound will be muted by default and only activated by user click on a mute control.
  • Supply with 'safe-area' trimmed and video sized to 300 pixels wide by 250 pixels high
  • Specify target URL for the banner when supplying video file.
  • Supply a static image (JPG, GIF or PNG, maximum 20K) to be displayed in the lightweight banner while page loads.
  • A back-up image is recommended (JPG, GIF or PNG, maximum 20K).
  • Video will be played in a loop.

Video banners use polite loading, which means that a lightweight banner (maximum 40K) is served into the ad space and waits until the page finishes loading, then streams video. If you wish to customise the appearance of the lightweight banner (including mute control), contact ad sales and a banner template will be supplied.


Campaign Brief WA magazine

CBWA_RATE CARD_2016_BLOG.jpgPublished continuously since June 1984, Campaign Brief WA magazine is compulsory reading for all associated with Western Australian advertising, marketing and media. Each issue is packed with advertising, marketing and media news, information, analysis and comment as well as regular advertising Special Reports.

With a distribution of two thousand and an estimated readership of over six thousand, Campaign Brief enjoys strong support and saturates this specialised industry. Make an impact with Western Australian advertising agencies, agency clients, direct clients, the media, plus the associated marketing, PR and production industries and advertise in Campaign Brief.

Download the Campaign Brief WA Rate Card here:CBWA_RATE CARD_2016.pdf



Campaign Brief WA Directory

2016_CBWA_Directory_Cover.jpgThe annual Campaign Brief WA Directory is 'The Bible' to executives in the advertising, media and marketing industry, providing them with comprehensive listings to relevant companies in over 98 extensive categories.

The 72-page Directory is distributed to all subscribers of Campaign Brief WA - a circulation of 2000 throughout agencies, the media, clients, marketing consultants, PR professionals and numerous other associated professions. It is also sold throughout the year at $35 + GST.

Three levels of listing are available, including a basic listing for FREE. A limited number of Display Ad opportunities are also available for a year-round advertising presence.

Download the 2016 Listing Form and rate guide here (2 pages) : CB DIRECTORY 2016 FORM.pdf