Katsby_DSC1522.jpgKatsby_DSC1456.jpgKatsby_DSC1483.jpgMeerkats celebrated the 10th anniversary of the founding of the agency with a big "Great Katsby" themed party.

Campaign Brief's Agency of the Year took over The Terrace Hotel in St Georges Terrace for a fantastic night of fun with staff, clients and creative suppliers.

GunnReport_reel.jpgThe Gunn Report has released the definitive "Best of Latin America" reel chosen by Saatchi & Saatchi's Worldwide Creative Director, Pablo del Campo.
del Campo has selected 50 commercials from 1990 to 2013 to represent the very best from his region in the past 24 years. 

"Every commercial on the reel is a gem!" said Gunn Report founder Donald Gunn. "Pablo has also written a few choice words explaining the creative and business dynamics that have shaped the advertising scene in Latin America and made it so particular and special."
The reel is currently free to view, however after its 3 week run on the Home Page of The Gunn Report, it will move to their subscription site as a permanent feature.
Ian Hale.jpgIan Hale, the former State Manager for Paramount Pictures and United International Pictures, has been appointed chairman of the board of directors for the Revelation Perth International Film Festival.

Having built a formidable reputation over his years in the industry, Hale (pictured left) is about to embark on his own production as Managing Director of The Backlot Perth, a 50-seat, state-of-the-art cinema designed for not only for corporate film screenings and presentation use but also to service film makers with post-production and editing facilities.

The announcement of the new Chairman comes at the completion of Revelation's most successful festival in its seventeen year history. Extending its program to more venues across the city has resulted in record box office returns and allowed greater access to films for enthusiastic audiences across Perth.
Steve Coll jpeg.jpgLIA Entries.jpgEntries are still open for this year's London International Awards.

Act quickly and go to the website and register. For Entrants that have already completed the entry process, there is still time to enter newly released work.


This year Australia and New Zealand is very well represented on the jury.

Warren Brown (BMF), Steve Coll (Pictured left - Droga5), John Mescall (McCann), Lisa Fedyszyn (Whybin TBWA NZ), Ralph van Dijk (Eardrum), Ramesh Sathiah (Song Zu), Anna Fawcett (Filmgraphics) and Rob Galluzzo (Finch) are all joining the judging panels. They will convene for the judging at the Encore Hotel in Las Vegas in October this year.

The top class 2014 LIA juries will be lead by these Jury Presidents listed below:

Volvo-Trucks-The-Epic-Split6-640x352.jpgBy Simon Veksner, Creative Director, DDB Sydney

As we all know, emotional advertising is far more effective than rational advertising.

Many clients have read about this, and are now specifically requesting emotional advertising. Cool.
Except, there's a problem. READ ON...
Comms-Council-logo-300x131.jpgInaction on gender diversity is no longer an option - a message that resurfaced yesterday with BlackRock's warning to Australian listed companies which noted their approach to new gender diversity standards had been "lacklustre".

The spotlight is again on Australia's leading businesses to turn the conversation about gender diversity into action, though pressure to lift gender diversity will impact a much broader pool of organisations, including agencies within the marketing communications industry.
Samsung_ASP.jpg72andSunny, Amsterdam has released a beautifully filmed spot to reinforce Samsung Mobile's agreement to be the first global partner of the ASP.

Directed by Mark Molloy via Exit Films Melbourne and Smuggler London Samsung and the ASP celebrate the growth of surfing worldwide and remind us that out on the waves, every day is day one.
The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 is out and it's FREE to enter.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Entry deadline is Friday, August 22nd 2014.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
PC_edited-1.jpgPC Mag has launched an Australian version covering everything readers have loved about the US version but with more news, reviews and deals aimed directly at Australian users.

PC Mag is home to some of the savviest and most experienced journalists in Australia including tech industry veteran Graeme Philipson; freelance journalist Alex Kidman; author, essayist and Fairfax columnist, John Birmingham; and radio co-host and journalist, David Hague.

PC Mag Australia has the latest news, features, reviews and opinions from around the country, be it the NBN, the latest privacy regulations, the latest exciting space project coming out of the CSIRO or simply the best mobile phone and broadband deals.

For all advertising enquires contact Digital Loop - WA's exclusive representative for Ziff Davis. 
d062fff0823dc80690f625cf7254e450.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nick Pringle, creative director at Grey, New York.

It's unpleasantly early in the morning here in New York, so I've caffeinated and eaten a pastry with an unpronounceable filling. In light of the pressing 12pm deadline, I'm going to try and keep short and sweet-ish. READ MORE...

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.

peter_tanner.jpgADMA has announced that Peter Tanner (left), former Obama for America data scientist/strategist and current senior data manager at Capital One in Toronto, is coming to Australia to speak about how he has applied his learnings from Obama for America to the business context with Capital One.
Tanner will speak at the ADMA Global Forum's Marketing and Advertising conference on Tuesday 29 July at the Sydney Hilton Hotel at 4.45pm.

Says Jodie Sangster, ADMA CEO: "In 2012, the Obama for America campaign used advanced analytics to target voters, especially in social media channels. Peter's presentation will show us how these analytics techniques will be used in future business applications, and how these strategies can be applied to business."
HBF_RunForReason.jpgHBF and Painted Dog Research have been announced as finalists for the 2014 Research Effectiveness Awards, a national awards ceremony hosted by the Research Industry Council of Australia. The shortlisted submission explains the crucial role that research and forecasting played in the development of one of the fastest growing events on WA's sporting calendar, the HBF Run for a Reason, presented by The West Australian. HBF is the only WA brand to be shortlisted for an award.
Screen Shot 2014-07-23 at 9.40.20 am.jpgScreen Producers Australia has announced a significantly enhanced suite of services to the industry including a series of new precedent template agreements for contracting and a new system permitting access for the first time to recently renegotiated key industrial agreements.

Says Matthew Deaner (left), Screen Producers Australia executive director: "For more than 30 years Screen Producers Australia has negotiated the benchmark industrial and rights agreements for the benefit of the whole Australian screen content industry. We feel it is time for those who are not currently members to be able to access these agreements and we have therefore devised an easy to use licence system for all."

Screen Shot 2014-07-23 at 10.34.15 am.jpgSince the launch of Sydney adman David Johns' 'Buy My Barina' Twitter campaign for Cancer Council Australia, the online video has reached over 1 million views on YouTube. The campaign involves Johns selling his 1999 Holden Barina via Twitter. The Barina will be auctioned for the charity Cancer Council Australia.

SubiHotel4.jpgThe Subiaco Hotel celebrated the end of their extensive renovations with a launch party. After a long period of renovation advertising's favourite bar and restaurant, The Subiaco Hotel, is back in action and looking great. The Subi now boasts four different bars in addition to their award-winning restaurant. Here's some pics from last week's launch party.


Screen Shot 2014-07-21 at 7.38.07 am.jpgBy Simon Veksner, Creative Director, DDB Sydney

We studied a poem once in English class at school.

Can't recall which one it was now. Anyway, we all had to write down what we thought it meant, and it turned out that different kids saw the meaning very differently. I remember asking the teacher what the 'right answer' was, and him saying there was "no right or wrong," and it was an achievement that the poet had created something that was "open to multiple interpretations." READ ON...
Ralph Sirens EarApp.jpgIndustry body Commercial Radio Australia has teamed up with international radio and audio specialist agency Eardrum Australia and Brussels-based Cobra Radio Brewery to create the Sirens EarApp - an iPhone and iPad app that allows users to create their own demo radio advertisements.
Created by Cobra founders Christophe Cossement and Raf Debraekeleer, the Sirens EarApp has been optimised for iPhone 5 and allows users to quickly and simply make a demonstration radio ad to bring a concept or script to life. Users can choose the length of their ad, record the script, add sound effects and musical accompaniments and within minutes create a demo radio ad.

The Sirens EarApp was previewed to media, advertising agencies and radio stations at the 2014 Siren Awards in Melbourne and is now available to download free on iTunes.

Screen Shot 2014-07-17 at 12.46.15 pm.jpgJWT Perth, in collaboration with JWT Sydney, has launched a new TVC-based campaign for RAC Roadside Assistance reminding drivers that breakdowns can happen anywhere at any time, even under the most unlikely circumstances.

Launching this week, the two 30-second TVCs will run on free to air and pay TV.

KOrQfAVAxyGpxcD-556x313-noPad.jpgAustralian-based campervan company Wicked Campers has been forced to withdraw sexist slogans from its vans after a 110,000-strong change.org petition.

The campervan company at the centre of a people-powered revolt over sexist van slogans has today issued an apology and committed to reviewing and removing sexist or misogynistic marketing from all vans in the next six months.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.

•  Mandarin speaker with strong English
•  Perth based
•  Contract 3- 4 days a week
•  Mid July 2014 to Feb 2015

This is a great opportunity to work within D&AD's international marketing team, and be part of our 2015 Annual Awards Program. You will get to research award-winning talent and exceptional work from the design, advertising and digital industries within the Asia Pacific region. Then play an active role in driving entries within the region through telesales calling to promote and communicate the benefits of entering D&AD's Annual Awards program.

The role will definitely appeal to candidates who are inspired by D&AD's Awards and have an interest in the design, advertising and digital industries. Candidates need to have good telesales skills. Mandarin and any other Asian language is a bonus.

People with well-honed research skills, confidence and determination to sell over the phone in a sales driven environment, who are familiar with the work of D&AD, should most definitely apply. You will be fully trained in research and telesales techniques to help you succeed and reach your target.

Please send CV and cover letter to Paula Taylor at paula.taylor@dandad.org

Rottofest2013Comedy.jpgRottofest 2014, the sixth annual weekend festival of comedy, film and music on Rottnest Island curated by Vulture Culture has announced its best line-up yet, with over 25 comedy performers and 12 music acts set to perform across 5 venues on the island with an exciting new opening comedy gala on Friday 19 September through to Sunday 21 September 2014.
113c97e.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Andy Flemming, creative director, M&C Saatchi, Sydney.

1. See the child: See where I live. A mixed bag this week. Nothing spectacular and a few flaws here and there. Let's take the Thai ad. Why does Dad think a newborn baby would have even the vaguest interest in an iPhone cartoon? And why doesn't he just pick the thing up the second it just starts crying? Don't get me wrong, I'm all for love over technology but a handy iPad beats love hands down when you have to fly one of them long haul. READ MORE...
IKEA_Beds_2.jpgIKEA_beds_4.jpgThe third in the series of "The Wonderful Everyday" IKEA UK campaign looks at the spaces in the home where our days begin and end: the bedroom and the bathroom.

The first part of the campaign launches with this television advert entitled "Beds", which focuses on how the perfect bed can help us to start the day the right way.

Created by Mother London, directed by Juan Cabral (creator of the Cadbury 'Gorilla' commercial) and set thousands of feet above a city, it tells the story of a woman's dream as she moves from one uncomfortable bed to another until she eventually finds the perfect bed: the bed that she wakes up in at home each morning.

The voice over is a reading from Act 4 of Shakespeare's The Tempest. It ends with: "There's no bed like home".


221__C1P4236.jpgThe world's 27 leading marketing associations have banded together to launch a global organisation to champion excellence in data-driven marketing and advertising, with ADMA CEO Jodie Sangster (pictured) in the chair.
To date, Australia, Argentina, Belgium, Canada, Germany, Hungary, India, the UK and the USA are amongst the countries whose major data-driven marketing associations have joined the Global DMA.

CAMPAIGN BRIEF gold Sponsors

CAMPAIGN BRIEF silver Sponsors

CAMPAIGN BRIEF bronze Sponsors

About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

Latest comments


Current issue