PADC June Commune

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Commune June1_BLOG_62.jpgThe first PADC Commune for the year kicked off at Gordon Street Garage this morning.

It was a fantastic turnout of creatives, with an awesome student showing. Stories and contact details were shared.

A wonderful gathering of the like-minded and passionate.
Photos by Ross Tinney.

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Fifth PerthNow mid-week paper out today

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PerthNow_Midweek_01.06.16_BLOG.jpgNews Corp WA has published its fifth 2016 perthnow mid-week paper, with the special Western Australia Day Long Weekend edition being distributed this afternoon.

50,000 copies of the 40 page mid-week paper will be distributed to commuters, residents and businesses in the CBD.

The special Western Australia Day Long Weekend edition will provide readers with the latest news, a guide to events over the WA Day long weekend and recognises the contribution of the 2016 Western Australian of the Year finalists.

"News Corp saw the opportunity to tap into the midweek mindset of the Perth commuter" The Sunday Times editor Rod Savage said. "It's great to see Perth's leading digital news provider extending its reach into a more traditional format midweek."
SecretCity_BLOG_2.jpgFoxtel hosted a preview of its highly anticipated political thriller series Secret City at The Backlot last night. Secret City stars Jacki Weaver, Anna Torv, Alan Dale and Dan Wyllie and will premiere this Sunday, June 5 on the Showcase channel.

Marcus Graham (pictured centre-left), who has a supporting role in the series, was in town to introduce the preview.

Filmed in Parliament House and locations across Canberra and Sydney, Secret City is inspired by the best-selling novels The Marmalade Files and The Mandarin Code, written by Canberra political journalists Chris Uhlmann and Steve Lewis.
Richard Denney BLOG.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest is Richard Denney, executive creative director, MullenLowe, London.

Winner: Paddy Power - Viva la Banzt. Viva la Bantz... As the tile suggests it's everything you'd expect from Paddy Power and is definitely the clear winner for me this week. With the Euro's almost upon us, it's time to stand out amongst the crowd during this star-studded period and Paddy Power certainly knows how to do that. Great idea taking an England football anthem, turning into a Scottish one and ramming it back down England's throat. READ MORE...

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email (please place 'Employment Opportunities' in the email subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday morning. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for a two-week listing for non-subscribers (recruitment consultancies by negotiation). Email for details.

Youngblood_Quiz_Night_BLOG.jpgThink you're the smartest advertising hot shots around? Here's your chance to prove it.

Youngbloods with help from Beautiful Pictures are hosting the inaugural Youngbloods Quiz Night and it's kicking off on June 23rd at Subi Sports bar.

So start your Rocky montage-esque trivia cramming and get your team registered early HERE. Tables are limited.

Make sure to brush up on your movie knowledge, the night will feature a special round of film questions created by the team at Beautiful Pictures.

Youngbloods have thought of everyone, so students should make sure that they email to find out how they can get involved.

Perth Radio Survey 3/2016 released

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Perth_Survey-3-2016-1_BLOG.jpgMix 94.5 has re-asserted its #1 position P10+, opening up a 1.3% lead on Nova 93.7 in the third GfK Metro Radio Survey for 2016, after last surveys close shave when the gap was just 0.1%.

Mix 94.5 recorded 14.5% share P10+ while Nova delivered a 13.2% share.

It wasn't a great survey for Nova. While it gained 2.6% in P10-17 to dominate that demo with a 33.6% share, it lost ground in P18-24 (down 2.2 to 17.4%), P25-39 (down 1.8 to 18.5%) and P40-54 (Down 1.1 to 15.7%)

Mix 94.5 reversed last survey's drop in its key 40-54 demographic going up 1.7 to 21.1% share and #1 for the demo.

Hit92.9 is the #3 commercial station on 10.3% after a slight drop of -0.1%. It enjoyed good gains in P10-17 (+4.2 to 26.9%) and P18-24 (+2.8 to 22.9) but slipped in P25-39 (-1.3 to 16.0%).

96FM continued to build, recording slight gains in all demos up to and including P40-54. It's biggest demo is P40-54, where it recorded a 14.9%, up 0.3 from Survey 2.

6PR went the other way, losing share in all demos except P25-39, although it continues to be the dominant commercial station for P65+.

It was an encouraging if unspectacular survey for 6IX, managing to hold its 1.2% share of P25-39 but more importantly recording slight rises in its key demos of P40-54 (+0.8 to 3.7%) and P55-64 (+0.4 to 9.0%).

It will also be encouraged by a slight rise in its Breakfast session (+0.6 to 3.8%), although it remains to be seen what effect Maddie Burke's departure from the Goss & Maddie team will have in Survey 4.

Nova 93.7's Nathan, Nat & Shaun were the #1 Breakfast, up 0.2 to 14.6%. They are 1.5% ahead of Mix 94.5's new Clairsy, Matt & Kymba, which improved 1.1 to 13.1% to be the #2 commercial station Breakfast.
CNG_MAY2016_BLOG_5.jpgThe lights dimmed, the movie rolled and representatives from Perth's agencies sat back in their chairs as Community Newspaper Group unveiled their latest digital advancements last week.

At the function room a la bar and movie cinema The Backlot in West Perth, murals of The Joker and Reservoir Dogs gazed down at the crowd as they mingled before CNG's very own opening credits.

The launch was both to celebrate and announce the upgraded changes to  The revamped platform is now even more local, user friendly and SEO optimised to deliver the best results for readers and advertisers.
CliveBarstow_BLOG.jpgThe Perth Advertising & Design Club has inked a three-year sponsorship agreement with Edith Cowan University that will see the University become the Club's education partner with recognition across all PADC events and programs.
"We look forward to developing a close relationship with the PADC as we continue to grow the reputation of our creative courses" said Professor Clive Barstow, Dean of Arts & Humanities at ECU (pictured). "The PADC is a such an important part of the industry in WA and represents the creative professionals across all communications fields - these are the individuals our students aspire to be. This partnership will give our students and faculty greater opportunities to interact and network with this community. This is something that is invaluable in the modern education environment."

PADC President Mark Braddock said the agreement was a demonstration of the importance that ECU places on real-world industry connections in the creative communications sector.
AW_Kraken (1).jpgWestern Australia's leading tourism and entertainment theme park Adventure World has appointed Initiative Perth to manage the park's national media portfolio.
The agency was appointed following a competitive review process and Initiative Perth will now lead Adventure World's national media outreach supported by Initiative offices in Sydney and Melbourne.
McWhopper Packaging Proposal BirdsEyeView 2-SMALL-thumb-400x263-207423.jpgThe winners of the 37th annual AWARD Awards were announced on Friday night in a celebration of the most outstanding creative communications work in the Asia Pacific region.

Held at Carriageworks as part of Semi Permanent festival, the ceremony delivered 32 gold pencils, and awarded a further 102 silver and 135 bronze awards.

It was a lean night for the WA industry, which picked up a Silver and three Bronzes. Meerkats won the Silver in Writing for Design for Perth College 'The Best Version of You'.

The Brand Agency won two Bronzes in Radio for its 'Not The Time' work for St John Ambulance. 'Burns' won one and the Campaign won the other in Radio, Charity. Burns also won a Bronze for production company Eardrum in Production in Radio.

Marketforce also won a Bronze in Radio Up To 30-seconds for its City of Perth 'Fathers Day Spiderman' spot, which won last year's Southern Cross Austereo Radio Writers Award.

Agency of the Year went to Y&R New Zealand, which also took home the most gold pencils of the evening, scoring nine across PR, Direct Marketing, Digital, Creative Innovation, Promotion & Experiential, and Branded Entertainment & Content.
303_1991.jpgLindsay Medalia, co-founder of 303 and creator of some of Perth's best-ever advertising campaigns, is retiring today.

Along with Stephen Wells (left) and Ray Van Kempen (right), Medalia started the agency in 1990 when the trio left Marketforce. Less than a year later they won Campaign Brief's Agency of the Year. He is the last of the founding partners to leave the business.

Over his 30-plus year career, Medalia has created some of Perth's most iconic campaigns and been a key part of the agency's growth to the national powerhouse it is today.

His departure was foreshadowed in September last year, when Richard Berney was made ECD of the Perth agency as Medalia scaled down his responsibilities.

The agency said: "From colleagues and clients, past and present, thanks for everything you've done for us all. Now you can go and do something really constructive ... like working on your tennis swing."

Senior writer Dave Wilson penned this tribute:
SundayWest_BLOG.jpgSeven West Media has today confirmed its intention to buy The Sunday Times newspaper and PerthNow website from News Corp Australia.

The deal has been discussed within the industry since the beginning of the year but neither side had confirmed that negotiations were happening until now. It is subject to regulatory approval by the Australian Competition and Consumer Commission, which is currently being sought.

In a statement, Seven West Media CEO and Managing Director, Tim Worner, indicated The Sunday Times would be maintained as a separate brand.

"We see the potential for a positive and growing future for The Sunday Times brand, which has been and will continue to be part of the fabric of this great State."

The Sunday Times occupies an important place in the history of News Corp. It was Rupert Murdoch's first acquisition, in 1954, on his way to creating the worldwide media giant. He last visited the paper in 2009 and reflected on that start.
NINE_MorningTea_BLOG_5.jpgChannel Nine staff joined over 30 local celebrities, including television, radio and sporting personalities, yesterday to brush up on their barista skills at The Coffee Club Stores across Perth for Australia's Biggest Morning Tea.

Nine News Perth's Tim McMillan, Emmy Kubainski, Scherri-Lee Biggs, Michael Thomson, Louise Momber, Tracy Vo and Lisa Fernandez took part along with local reality TV stars Matt from The Farmer Wants a Wife, Christina and Tania from The Hotplate, Luke from The Block and WA artists Kayleigh Killick and Astrid Ripepi from The Voice.

Nine Perth Managing Director, Ray Wardrop, said the station was delighted to co-host the community event in WA, which coincides with the nation-wide Australia's Biggest Morning Tea.
image001.jpgEntries are open to enter Round 2 of Sirens for 2017. The deadline for Round 2 is Thursday, July 9, 2016.

Entries must have aired at least 10 times on a commercial radio station anytime between 8 May 2016 - 9 July 2016.

TDIC_BLOG.jpgThe Digital Imagineers Company (TDIC) is proud to be celebrating ten years in the Production industry.

"Wow - what an amazing ten years we have had" said General Manager Stephen Aspinall. "Technology has changed in so many ways!"

Aspinall said TDIC has introduced many technological advances to its business over the years, however none more exciting than editing software Quantel Rio.

The Digital Imagineers Company has installed the first Quantel Rio in Australia, adding 4K video capacity from end-to-end to the company's armada of capabilities when combined with their Sony F55 and amazing Cabrio lenses.
Frank1 (2)_BLOG.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Frank Cartagena, creative director, Deutsch, New York.

Winner: The Time Out Mexico spot gave me a reason to care about the product, even if it was a bit morbid along the way. It's a great thing to advertise for and I hope the team keeps pushing in this direction for the brand. READ MORE...
AF-thumb-300x369-172096.jpgEntries to the Australian Effie Awards have reached an all time high this year, marking a 19 per cent increase on submissions in 2015.

Celebrating creative and strategic ideas that deliver real business results, the Effies set an industry benchmark for excellence in effective communications.

Effies chair Anthony Freedman (pictured) said: "At a time when the industry is placing increasing focus on measurement and accountability, the Effies have never been more important. The rise in entries is a positive sign that there is confidence among both agencies and their clients in the value that commercial creativity is delivering to today's businesses."

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email (please place 'Employment Opportunities' in the email subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday morning. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for a two-week listing for non-subscribers (recruitment consultancies by negotiation). Email for details.

An exciting opportunity has arisen for an experienced career Receptionist to join the Marketforce team in our West Perth office.
Suited to an experienced professional, the ideal candidate will be confident and friendly and possess the ability to remain calm when dealing with a multitude of calls and visitors.  Responsibilities also include coordinating couriers, attending to incoming and outgoing mail, maintenance of meeting rooms and common areas, and providing administrative support to other team members
To succeed in this role you will need previous experience using a Meridian switchboard, have great attention to detail, be computer literate, have excellent communication / interpersonal skills and be able to present to clients and visitors in a professional manner.
Hours of work are 8.30am to 5.00pm with days of work being Monday and Tuesday.  This is a shared role, with each of the incumbents required to cover leave absences for the other.
Please forward your current resume and covering letter to Peter Durack, Director of Human Resources at
72dpi_BLOG.jpgIn a world where new technology is already old news and the online landscape is constantly evolving, 72dpi will help shed light on some of the 'new' unknowns that face us as designers everyday.

Enjoy an evening with three of Perth's leading digital thinkers and hear their experiences and personal journey into the online world:

• Paul Bui, Founder, Monk Media
• Alison Ray, Head Of Strategy, The Brand Agency
• Jay Hollywood, Co-Founder and Creative Director, Humaan

When: Wednesday, 25th May 2016, 6pm for a 6.30pm start.
Where: Universal Bar, Rooftop Terrace, 221 William Street, Northbridge.
Tickets: AGDA Members $25; Public $40; Students $15

More information and Tickets here.
WAN_Stacked_BLOG.jpgThe latest EMMA readership survey for the 12 months to March 31, 2016 shows The West Australian remains the best performing of Australia's major metro daily newspapers year on year.

The West Australian was the only metropolitan daily newspaper to have increased weekly readership over the past year, with the number of people reading at least one edition of The West each week up 2.4 per cent year on year to 1,030,000.

Readership of the Employment, Business and Classifieds categories has grown over the past year, as has Sport.
SJA_BLOG_1.jpgLongtail has launched a new St John Ambulance First Aid campaign titled 'The Most Important Thing'. The integrated campaign began statewide on Sunday.

The film was directed by Matt Pitcher at Open Spaces, with editing and final grade from Siamese. Michael Fragomeni at Brainestorm produced the original score and Nick Gallagher created the sound mix. There is a 60-second and 30-second version.

Watch the 60-second TVC
 TST_PN_NCA_BLOG.jpgThe Sunday Times and Perth Now have recorded strong results in the March quarter.

The Sunday Times has experienced readership growth quarter on quarter, the only Sunday metro newspaper in Australia to achieve this.

The Sunday Times has enjoyed its best quarterly audit result since March 2012.  According to the ABC audit data, print consumption is stabilising, with 182,000 copies of The Sunday Times newspaper being sold on a Sunday. Furthermore, The Sunday Times is read by 487,000 people each week which represents more than 25.3% of the population of WA.

The total reach for both The Sunday Times and Perth Now is 1.575 million readers, an increase month on month.

STM showed the strongest magazine growth amongst local publishers with a 4% readership growth over the past 3 months.

"This growth reflects STM's strong readership engagement amongst a highly desirable audience segment," said Managing Director Michelle d'Almeida. "It's great to see our total audience grow as West Australians turn to both The Sunday Times and Perth Now on the platform of their choice."

d'Almeida saud the most recent EMMA data also affirmed News Corp Australia's position as Australia's leading print and digital publisher, with a reach of over 15.7 million Australians each month or 85% of the population, and leading positions in news, sport, food and business.

Gatecrasher builds on digital strength

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Gatecrasher_DigitalTeam_BLOG.jpgBest known for its social marketing and behavioural change campaigns, leading Perth creative agency Gatecrasher has bolstered its digital resources and capabilities.

Aimee Binstead has joined the agency from the UK in the newly created role of Digital Campaign Manager. Binstead's experience will drive campaign planning, execution and optimisation for digital, social, search and mobile campaigns.

Hugh Cameron, who has taken the role of Digital Campaign Coordinator after completing the Communications Council's JumpStart grad program, will support Binstead.

Strategy Planner Sophie Lawrence has been with Gatecrasher for three years, and provides digital strategy, audience insight, trends and pop culture analysis. With Lawrence's planning, the agency's Facebook strategy for WA market-leader Masters Flavoured Milk is outperforming national Lion brand stable-mate Dare Iced Coffee.
imgres.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

(The following was written prior to Leicester City winning the EPL)

"Let's have some new cliches."
-Samuel Goldwyn

My friend and kindred blog spirit, Rich Siegel, writes a fantastic blog called RoundSeventeen. Recently he told me a story about pitching an idea. It was for the Olympics. The idea was simple. Do a campaign about the athletes that come stone last at the games. He and his partner Jerry Gentile understood the power of showing an athlete just making it to the Olympics. How that makes them the true winners of the games. It would show the real spirit that creates the Olympic flame. Just imagine the stories that could be told. They were very excited.

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About Campaign Brief WA is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email

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