VizeumPerth_HopmanCupLaunch.jpgThis month Hopman Cup 2015 launched with a media stunt featuring a troupe of morph-suited people taking over the city of Perth.

Media agency Vizeum worked in partnership with Fairfax's 96FM to coordinate the stunt which saw 50 people dressed in blue morph suits explode out of Perth Arena and take over the Perth CBD, handing out 5,000 Hopman Cup branded tennis balls.
WK_Mark Fitzloff B&W.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Fitzloff, executive creative director at Wieden + Kennedy, Portland.

Winner: BBC Music, God Only Knows. As a California kid, I consider the Beach Boys a sacred cultural institution of my native homeland. They were the third concert I saw live, after Neil Young and Pat Benatar and right before Van Halen. The musicians could've been performing in tracksuits on a highschool soundstage, and this still would've been my favorite spot. READ MORE...
BLOCK_MARK_TANYA_ANGELA.jpgFormer 303Lowe operations manager Angela Palandri is joining Block Branding in the role of general manager. Palandri will take over the day-to-day running of the agency from managing director Tanya Sim who, having Co-Founded the agency 13 years ago with partner and creative director Mark Braddock, is looking to become less involved in the management of the agency.

"I have been looking to take a less direct management role in Block for a while now, but finding the right person to hand my 'baby' over to has taken time and has not been something that Mark or I have wanted to rush into," said Sim, "In Angela we feel we have found someone who is brilliantly equipped to take Block confidently into the future. I am very happy and proud to be able to sit on the board and take a more hands-off approach knowing that we have an amazing leader in the GM role."
SunTimesGuide_BLOG.jpgThe Sunday Times has launched a new entertainment lift-out titled The Sunday Times Guide in a re-positioning of its in-paper entertainment content. The Sunday Times Guide evolves the newspaper's popular TV Guide and now includes everything readers need to know for the week including all the information on concerts, movies and city culture.

The new format, which debuted yesterday, features the following sections:
• Kristy's Hot List - a vibrant Sunday 'bible' for the best things to do during the week
• Music, Film and Culture reviews
• The biggest TV stories of the week with a refreshed and modern layout
• The much-loved TV guide giving readers a clear view of what is on "the box"
• The best entertainment interviews and features

In addition, The Sunday Times Guide provides advertisers new and increased advertising opportunities within the insert allowing them to engage with The Sunday Times entertainment audiences in more creative ways.
MattDickson_BLOG.jpgThe Australian Commercial Radio Awards (ACRAs) were held on Saturday night at the Melbourne Convention & Exhibition Centre and WA had both winners in the Best Station Produced Commercial - Campaign category.

Mix 94.5's Matt Dickson (pictured) won the Metro award for his latest Allpest campaign, while Josh Langley, Brodie Green and Ben Monaghan from Hot FM, Bunbury won the Non-Metropolitan award for Retravision.

Dickson, who has had a long association with Allpest, wrote, recorded and produced the campaign.

WA's only other winner was NOVA 93.7's Madeleine Hubbard, who won Best Promotions Director (Metropolitan).

Hubbard (pictured below) has been with Nova 93.7 for most of its 12 year history, starting out as a Casanova, at one point being an Announcer and has been running the station's promotions department for the past three years.
cloche.jpgBy Simon Veksner
Creative Partner, DDB Sydney

On another website, a Chief Marketing Officer was saying that he hates the 'ta-da' moment, when an agency does the big reveal of their new campaign.

So... why do we do it?

If we scrapped it, we would certainly save time and money. A 'big' presentation takes a day or two days of studio resource, plus the cost of the materials, which pretty much all ends up being wasted.

And it would save stress. There's always a late night or two putting that ta-da together. And the big build-up to the reveal can create big anxiety; if you haven't cracked it, it's a disaster. READ ON...
APN_Elite Screens_Bull Creek WA_Mock_BLOG.jpgLeading Outdoor media company, APN Outdoor, today announced that is has been awarded a 10-year contract with Main Roads Western Australia (MRWA) to provide up to eight new digital billboard freeway sites in Perth.

The announcement is another feather in the cap for APN Outdoor's aggressive digital developments, which will see the company further expand its Elite Screen portfolio.

In addition, APN Outdoor achieved another significant milestone this week, obtaining development approval for Perth's first freeway digital sign. Located at Bull Creek on the Kwinana Freeway, the site is part of an existing agreement between APN Outdoor and the Public Transport Authority (PTA) of Western Australia. (A mock-up of how the screen will look is shown.)
CharlesRyder_BLOG.jpgPerth SEO & Online marketing agency White Chalk Road has been announced as a finalist for three Business Awards in the past week. CEO Charles Ryder (pictured) is nominated for Best Business Leader at the national My Business Awards. The company is also nominated for both the Customer Experience Award and the Enterprise of the Year Award at the 2014 Belmont Small Business Awards.

"We are so proud to be nominated for these awards. We distinguish ourselves from the average SEO or Search Marketing firm by focusing on providing top of the line customer service to our clients," said Ryder.
EltonJohn.jpgBrianMay.jpgThe Beach Boys' masterpiece "God Only Knows" remade with the help of a few friends to celebrate the launch of BBC Music. With the 80-piece BBC Concert Orchestra at its heart and 27 ridiculously talented musicians from a wide range of genres, this "impossible orchestra" represents the talent, diversity and musical passion found every single day throughout the BBC.

It features Pharrell Williams, Elton John, Lorde, Chris Martin, Brian Wilson, Kylie Minogue, Stevie Wonder, Brian May, Chrissie Hynde and many more. Agency: Karmarama London.

2b74f01.jpgA new board of directors has been appointed at today's Annual General Meeting (AGM) of industry body Commercial Radio Australia (CRA), held in Melbourne before the National Radio Conference.

Adam Lang, managing director of Fairfax Radio Network was elected as chairman of CRA, replacing outgoing chairman, Rhys Holleran, CEO of Southern Cross Austereo (SCA) who completed his second term from 2012 - 2013, having also been chairman from 2001 - 2004 and remains on the board.
D&AD New Pencil Line-up 2015.jpgD&AD is set to replace its In Book and Nomination Awards with two newly designed Pencils as part of an Awards-wide refresh, bringing better clarity and coherence to the existing levels.
Coming into effect from the 2015 Professional Awards onwards, D&AD will award Wood and Graphite Pencils at the equivalent bronze and silver levels, bringing them into line with the Yellow, White and Black Pencil structure. The new Pencils are designed by Turner Duckworth and will be incorporated across all of D&AD's Award programmes, including the New Blood Awards and the new Next series of Awards, launched earlier this year.

The PADC Communes at The Brown Fox

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commune7-5_BLOG.jpgPADC members, industry professionals and film & media students sharing the club's mission of engaging and networking, gathered at The Brown Fox in West Perth on Wednesday night for Commune 7.

With The Skulls just round the corner, it was a great opportunity for creatives to connect.

Put the next Commune in your schedule: Wednesday 19th November, 6pm at The Brown Fox, 72 Outram Street, West Perth.

See the Commune Facebook page and go check out the PADC's mission here.

Gawen Rudder: What will you call your agency?

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AGENCIES-LOGOS.jpgIt's always been your dream. You've got a killer team together and lined up a founding client. You'll work out of the family room at home, but with the first baby due anytime, you've got an eye on office space -2010 in Sydney or 3121 in Melbourne - all set, but as with the first born... what will you call it? Ad industry veteran Gawen Rudder investigates...

How about 'Wexley School for Girls?' Apparently the name was picked from a phonebook. The founder of this Seattle-based ad agency's advice to those looking for a name, "Pick one that sticks," (Like The Glue Society, perhaps?) "Something you really love living with and that brave clients will at least call to see what you're on about." StrawberryFrog comes to mind.
MARGARET-ZABEL-thumb-400x266-67768.jpgFollowing three years as CEO of The Communications Council, Margaret Zabel has accepted VP marketing role at McDonalds and will be leaving The Communications Council at the end of December. 

Under Zabel's leadership, the industry body has forged a number of important alliances including confirming an international association with the UK's IPA and forming greater ties with the AANA and MFA through the development of collaborative best practice projects and industry events.
julian-1024x768.jpgAustralian expat Julian Cole, head of comms planning at BBH New York has come out with the latest edition of the Digital Strategy Toolbox.

The presentation goes through 19 of the best online free tools for strategists. It is an update on the original Toolbox which was released in 2012 and has had over 245,000 views and is currently in the top 50 most viewed presentations on Slideshare of all time.
141010_LIA_LAS VEGAS_2014-48.jpgTen entries from Australia have made the cut at the shortlist stage of LIA's Radio & Audio category.

Leading the Australian pack is Flagstaff Studios, Melbourne with four finalists including two for  M&Ms 'Argument' in the Confection/Snacks category and two for TAC 'Cutout' in the Public Service/Social Welfare category and in Sound Design.
The Work group covers.jpgCampaign Brief's The Work 2014 has been judged and acceptance notifications will be emailed to successful agencies on Friday morning this week (October 17th). This year sees a total of 392 entries accepted into The Work 2014 from 142 different top advertising agencies around the Asia Pacific region. This year 189 agencies submitted entries.

Now in its 12th year of publication, The Work is a 400 page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia.

As always, The Work is not about the number of entries submitted by each agency - it's about the quality of those entries. To qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at a creditable local, regional or international awards show.

Ads and campaigns are only accepted once, in their strongest category, and not across several categories. This avoids the repeats where a Print campaign may also appear in Posters, Outdoor and Design categories.

Any queries on The Work should be emailed to Kim Shaw.
WUW.jpgWUW3.jpgBBDO and Proximity Singapore's "World Under Water" campaign for CarbonStory has made it through to the final three contenders in the the FWA Web Project of the Year competition. It's the only finalist from the Asia Pacific region.

The three shortlisted entries competing for FWA Web Project of the Year can be viewed here. You can decide the winner by voting for your favourite.

The "World Under Water" campaign, celebrating World Environment Day (5th June), gives a one-of-its-kind interactive web experience that uses Web GL to show viewers the catastrophic impact of global warming and melting ice caps on their very own neighbourhoods with the help of Google Street View. Users can choose any location in the world on Google Street View and see what it will look like after sea levels have risen. They can then share their Street View under water on Facebook and Twitter. The idea isn't just about shocking people, but giving them an opportunity to be a part of the solution by calculating and offsetting their carbon footprint using CarbonStory's website.
Matt Eastwood 2014.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Matt Eastwood, worldwide chief creative officer at JWT.

The clear winner for me is Sarah Silverman for The National Women's Law Center. It cleverly uses comedy to approach a difficult and important subject. And provides the perfect piece of content for the daily blogger news cycle. My next favorite is Dove. I think it's strong. But I'm really starting to see the brief showing in this campaign. READ MORE...

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.

We're looking for a talented and motivated Account Director to join the Perth team.

You need to be integrated in your approach and have at least 5 years' experience running multi-channel campaigns in a team environment. Being well organised, a great manager and having a strong service ethic are mandatory requirements, but showing a passion for our business and a determination to make great work happen will separate successful candidates from the rest. You'll be working with blue chip clients in sectors as diverse as government, education, retail, health, charities and utilities.

If this sounds like you, contact Nick Bayes at
StartupWeekend_BLOG.jpgThe next Startup Weekend Perth is being held at Spacecubed from Friday to Sunday, November 21st - 23rd.

Startup Weekend Perth is an action packed 54 hours of intense hacking and hustling that tests participants entrepreneurial and team building skills to the limit. It's suited to developers, designers, suits and creatives who wish to pitch that 'big idea' they've been sitting on but haven't had the time, client, brief or budget for.
Aiflex_BLOG.jpgWA based footwear brand Airflex has made an attention getting foray into national television advertising with a high impact campaign from Gatecrasher.

A popular choice with the corporate sector, the key benefits of Airflex shoes are extreme shock absorption, extreme flexibility and extreme lightness.

Gatecrasher saw an opportunity to take these attributes and bring them to life within in the drama of a stylised corporate powerplay - a basketball one-on-one in the foyer of an office tower.

Watch the spot
StJohns_BreakTheBarrier_BLOG.jpgThe Brand Agency's "Break The Barrier" TVC for St John Ambulance has scored a finalist at London International Awards in the  Direction craft category.

The commercial was directed by The Penguin Empire's Grant Sputore. It's the third international nod for Sputore, having been a finalist at Cannes and a Bronze winner at Spikes Asia for his Direction of the spot.

In all, nine of the 70 finalists in the Film Craft category were from Australia.

See the full list here: LIA Production_Shortlist 2014.xlsx
ADMA_Logo_BLOG.jpgHow did a dairy company, a roadside assistance service and a city get customers to love them? You can find out about their great customer engagement strategies at 'Connect', ADMA's annual WA Marketing Day conference.

The conference takes place Friday, 7 November at the Perth Convention and Exhibition Centre from 8.30am-2.00pm.

'Connect' will focus on how companies can create a culture of customer engagement through immersion, passion and activation.

Connect features four morning workshops with key industry thought leaders: Jodie Sangster, ADMA CEO; Ben Purcell, Managing Director, Brownes Dairy; Doni Savvides, Business Director, JWT Perth and Mark Kerrigan, General Manager- Member and Product Services, RAC (presenting jointly), and Es Chandra, CEO, The Glide Agency.

The 2014 PADC Skulls is a Sell Out!

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Skulls2014_Original_BLOG.jpgTickets for the 2014 PADC Skulls are sold out. Thanks to everyone who got in quick and booked early.

If you have missed out, please email if you would like to go on the waiting list for cancellations.

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About Campaign Brief WA is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email

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