Campaign Brief Western Australia

The deadline to enter the international Chip Shop Awards, which is co-sponsored by Campaign Brief Asia, is this Friday March 12. Remember, nothing's sacred the Chip Shop Awards. There are no rules either. You can even invent your own category. It's creativity with no limits.

He did it last year and he's doing it again. UK ad legend Dave Trott is returning to the judging panel of the 2010 Chip Shop Awards.

Why? Apparently, says Trott, because the Chips... "Take the piss out of how seriously advertising takes itself. Take the piss out of advertising's obsession with awards. Take the piss out of a little yellow wooden pencil elevated to the level of The Nobel Prize. And the symbol of a chip with a dollop of ketchup on it does that very succinctly."

Discover when and where by registering and entering at www.chipshopawards.com

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Harry Woods (pictured), partner/CD of WWD&S, New York. Prior to WWD&S, Harry was SVP, CD at BBDO NY, where he launched Pepsi One, established a new snack category with Tostitos Tortilla chips, and successfully challenged Pringles with Lay's Stax.
As VP, ACD at TBWA NY, Harry penned noteworthy campaigns for Evian, Carvel, and KPMG while working on the Absolut Vodka account.

A slimmed down Oasis Ball Silent Auction is now online at the Oasis website. There are only six items in the auction and bidding finishes on Thursday, March 18 - the day prior to the Ball. There wont be any bidding at the Ball itself so get busy and log your bids on the site before the event.

Up for grabs are:

Pepsi's World Cup campaign features Messi and a few talented critters. One for Ronnie, Mike and the lads at Meerkats....

Mark Zuckerberg (25), Founder & CEO of Facebook, the social utility that helps people communicate more efficiently with their friends, families and coworkers, will be honoured with the Media Person of the Year Award at the 57th Cannes Lions International Advertising Festival.

Cannes Lions, the world's largest celebration of creativity in communications and the most prestigious international annual advertising awards, presents The Media Person the Year Award to a prominent personality who is an influential figure in the development of today's media landscape, ultimately playing an integral part in shaping the future of the advertising industry.

The 2010 Oasis Ball and Campaign Brief Awards is sold out. That's right - with two weeks to go the event has reached its capacity, a testament to the resilience of the local industry bouncing back from a rough year in 2009. If you haven't booked already, sorry, it's too late now. If you have, you'll be one of the 800 people who'll be at the Burswood Grand Ballroom on March 19 for the spectacular night. 

JWT'S global planning director, Sean Boyle, was one of 8 winners (from 84 entries) of the Transforming Advertising competition hosted by the American Association of Advertising Agencies. He recently presented his Stop-Start Ten Commandments at the 4As annual conference held in San Francisco.  Listed below, the Commandments are "five things we need to stop doing; and five things we need to start doing, in order to transform the ad business and make the world a better place."

1.    START TELLING THE TRUTH
To each other.  To our clients.  About our brands.

2.    STOP THE BLOODY POLITICS
Because we're an industry run by bankers, it is the conniving crowd pleasers rather than the cream that tend to rise to the top.  A general rule: in most agencies, those with vision who 'get-it' are bullied and undermined at every turn by those with no vision, who don't.

Former Miss Universe Jennifer Hawkins stars in this commercial from 303 Perth to promote a fund raising initiative for RSPCA Australia based on SMS voting talent shows (like Idol and So You Think You Can Dance) called Pet Stars. The premise is that your pet could become a star.

Watch the spot

Cannes Lions 2010 has extended all deadlines to Friday March 26.  And don't forget, Cannes has introduced Craft Lions across its major categories, such as the Film Craft Lions, which honour direction, cinematography and editing etc. There will also be Craft categories in Cyber, Press and Radio Lions and 3D structural design in Design Lions. Cannes is also introducing two new awards: Independent Agency of the Year and The Grand Prix for Good.

TELEVISION



Top 5 Prime Time Programmes - People 18-39
1. Sunday    2030-2130    The Good Wife    NEW-10    14.2
2. Tuesday    1930-2030    My Kitchen Rules    TVW-7    12.7
3  Sunday    2130-2230    House    NEW-10    12.2
4. Tuesday    2030-2130    Grey's Anatomy    TVW-7    11.1
5. Thursday    2100-2130    How I Met Your Mother    TVW-7    10.9

Top 5 Prime Time Programmes People 25-39
1. Sunday    2030-2130    The Good Wife    NEW-10    18.5
2. Sunday    2130-2230    House    NEW-10    16.0
3. Tuesday    1930-2030    My Kitchen Rules    TVW-7    14.8
4. Monday    2030-2130    Desperate Housewives    TVW-7    12.9
5. Thursday    2100-2130    How I Met Your Mother    TVW-7    12.7

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

BUSINESS MANAGER - 303
We're looking for a sharp, enthusiastic and collaborative person to join our Business Management team.  With at least 2 years experience at a similar Manager level role. As Australia's largest independent agency, 303 has an environment that offers lots of strategic and creative challenges with a very collaborative, open culture. With the opportunity to work on major brands in a dedicated and creative team this could be the role that will take your Advertising career in a fresh new direction.

Email your CV to René Migliore at rene@303.com.au or phone 0403 132 518.

ACCOUNT EXECUTIVE - THE BRAND AGENCY
We are looking for a motivated and disciplined Account Executive with at least one year of agency experience to join our enthusiastic and highly skilled team. You need to be organised, possess great communication skills and have great attention to detail. Press/print experience is required and some TV/radio experience is preferred but not essential. The role is initially a 3 month contract with a possibility of extension.

We're looking for someone to start immediately, so email your CV to  Sharon Chalwell schalwell@brandagency.com.au by COB Tuesday, 9 March. All submissions will be treated confidentially.

The most important fund-raising part of the Oasis Ball is the Major Auction. This year, Perth's unbelievably generous media organisations have come to the party again, with some fantastic media packages on offer. Out-of-home, cinema, television, press, radio, online, metro and regional - you could put together a year's schedule in one night!

Details are available from the Oasis Project website or download the PDF here:
oasis-media-auction-items-2010-updated-25th-feb.pdf

The 2010 News Limited Young Lions competition launched nationwide today, with the search now on for the best young advertising and media talent to compete. Its aim is to identify the hottest upcoming talent from Australia to go on and compete against other national representatives in the worldwide Young Lions Competition held in Cannes at The International Advertising Festival in June.

It's open to entry from WA agencies with the competition challenging young professionals who are at the start of their careers in the media, advertising and marketing communications industry.