Bestads Top 6 of the Week reviewed by Dave Buonaguidi, founder/CCO, Ka…
Liam Riddler + Alex Bolderoff's Diary Day Three
This week's employment opportunities
Three shortlists in Cannes Radio Lions for The Brand Agency's Perth Zo…
Liam Riddler and Alex Bolderoff's Cannes diary
This week's guest judge is Dave Buonaguidi, founder and chief creative officer at Karmarama, London.
READ HIS REVIEW
Run successfully in Sydney and Melbourne for over 25 years, TCC WA has redesigned the program to meet the needs of the Perth market.
The funniest selected short films (up to 8 minutes) and filmed sketches (up to 3 minutes) will be screened on the island at Rottofest 2013 and judged by a panel of leading industry experts, with two major prizes awarded:
• Funniest Short Film - $1000 cash prize
• Funniest Filmed Sketch - $500 cash prize
And we're done. The reason we spent 20+ hours on a plane, took more time than that trip but felt much quicker. Tonight we feel pretty happy with our work. We'll see how we're feeling back in the Young Lions Briefing room at 10am tomorrow for the results.
On what was a stunning winter's day at the beautiful Wise Winery in Eagle Bay, guests were treated to a long lunch where they sampled the delicious wines while enjoying great company and exquisite views of Geographe Bay.
During the lunch Southern Cross Austereo Agency Sales Manager, Noel Quick, paid tribute to Martin Whittle's 22 years at Austereo/SCA and 40 years in the advertising and media industry.
BRAND MANAGERS (2) & PRODUCT MANAGERS (2) - LOTTERYWEST
Lotterywest currently has 2 x Brand Manager and 2 x Product Manager positions available in their marketing department. We are looking for enthusiastic marketers with experience in brand and product development to work across our portfolio of Lotto and Scratch'n'Win games.
See all the details for the Brand Manager positions here.
See all the details for the Product Manager positions here.
Omnicom Group Inc, a leading marketing and advertising holding company, demonstrated its long-time support for China by hosting a panel discussion at the first "China Day" event held at the Cannes Lions International Festival of Creativity.
Says Serge Dumont, Omnicom group vice chairman, and chairman Asia Pacific (pictured): "As the Festival celebrates its 60th anniversary, its organizers have wisely chosen to spotlight one of the world's most important countries. The support of the Group and its agencies at this year's Festival reflects our long-term commitment to China, the world's number-two advertising market worldwide in terms of market scale. Because understanding China has become crucial to any company with global aspirations, Omnicom assembled a panel of senior executives from our agencies to discuss the key trends affecting China's families, individuals, and institutions."
Each day Simon Veksner, head of ideas at Naked Communications Australia, is posting a photo diary depicting 'the other side of Cannes'. Guaranteed no coverage of jury rooms, seminars, or award shows, exclusive to CB
As Advertising Creatives, we are permanently searching for the new and innovative - our job is a neverending quest to do something that no one else has done before.
And that's why we refuse to follow trends.
Sorry Google Beach. Sorry Grand Audi Room. Sorry Spotify Garden. Sorry all the other brands that are trying to gain currency with creatives in Cannes. Ray-Ban owns this town, with near 100% top-of-shirt awareness.
All pictures from last night's Campaign Brief cocktail party.
As Cannes International Festival of Creativity celebrates its 60th anniversary, Leo Burnett Worldwide and Contagious will look 60 months into the future to offer a head-start on the most significant technological innovations that will redefine how brands connect with people.
On Tuesday, June 18, from 5:00 - 5:45 p.m.in Cannes (10:00 - 10:45 a.m. CST) James Kirkham, Leo Burnett's newly appointed global head of social and mobile and Paul Kemp-Robertson, co-founder and editorial director for Contagious Communications will explore how technology can be applied to the natural cadence of our daily lives in order to make routine activities and behaviors more streamlined, meaningful or entertaining.
Says Kirkham: "Working on this already feels like a career highlight; I get to work with Contagious on exploring incredible technologies which brands will be able to humanise in the very near future. It is like being a part of your favourite book and getting to talk about it to the world live on YouTube. What's not to like?"
When it comes to selecting Cannes' 'Creative Marketer of the Year', we've all heard the rumours about the judging process.
That it's not really about the work at all - that instead it's down to a brand campaigning for months to get chosen, promising that if they win they'll spend lots of money at the festival, bring hundreds of delegates and enter more awards than ever before.
Gidday all. I suppose the reason you're reading this is because you want to know why I have a crab on my head. Or perhaps you want to know more about the Young Creative Academy.
Either way, I can't help you. At least, I couldn't when I wrote this intro on the plane.
Squirrel Monkey, Water Rat and Echidna are finalists in the Entertainment & Leisure category. The Radio awards presentation is on tomorrow night at the Palais.
The campaign was created by copywriter James Wills and ECD Garry Horner.
Day 2 in Cannes at the respectable time of 1.00pm, I decided to see how the advertising community could change the world for the good of mankind. Big call given my colleagues would have been well into pre-lunch drinks on one of the most stunning days ever. However, a choice with no regrets.
The 'cry for help' - as delivered by Tom Scott, Director of Global Brand and Innovation, Bill and Melinda Gates Foundation - was for our community of extraordinary thinkers help solve the world's most urgent global health and development problems. The goal of the Gates Foundation is to eradicate extreme world poverty by 2030 (as defined by living on US$1.25 per day or less). A short video highlighting some of the work conducted by the Gates Foundation ended with a very powerful statement: "The work we do is complicated, the reason we do it is not". Therein lies the challenge for the creative community... how on earth to start solving such complicated world problems, with all the barriers associated with doing so in developing countries? No small feat.
First up was the PR Grand Prix and a Gold Lion in the category. Then it was the Direct Grand Prix, plus two Direct Gold Lions.
The campaign "missed out" in the Promo & Activation Lions - only winning two Gold Lions.
With 12 Lion categories entered, chances are it will end the week as the most awarded campaign in Cannes Lions history, beating previous record holder Tourism Queensland 'Best Job in the World' via SapientNitro, Brisbane, which won three Cannes Grand Prix in 2010.
Categories entered are: Film, Radio, PR, Promo, Direct, Media, Branded Content, Outdoor, Press, Cyber, Titanium and Integrated.
Pictured are McCann ECD John Mescall and art director Pat Baron.
Today was our Young Lions Cyber briefing day. The diverse range of countries and accents made us imagine we were part of Eurovision contestant inductions.
We can't go into too much detail about the brief yet, except it's about drugs and the room showed its appreciation by applauding when it was revealed.
The first session of the 2013 Cannes Lions was crap.
Or to be more accurate, it was about crap. Bob Garfield introduced the GE Focus Forward project. The project, which is subtitled Short Films, Big Ideas is an award-winning series of 30 three-minute stories about innovators--people who are reshaping the world through act or invention--directed by the world's most celebrated documentary filmmakers.
Some of you may have seen the story of the invisible bicycle helmet that is part of the series.
Australia has 9 finalists in Press and 22 in Outdoor.
The Cyber, Design and Radio shortlists will be released this afternoon (Perth time). Radio appears to be the best chance for Perth to score another finalist after 303Lowe's IKEA 'Valentine's Day' in Promo & Activation earlier in the week, which unfortunately didn't make it through to the metal round.
Hopes will be high for Marketforce's Rottofest radio campaign, which was awarded 'In Book' at D&AD in April.
Cannes Lions and the Bill & Melinda Gates Foundation today announced a new brief for the Cannes Chimera Initiative, a creative competition that identifies innovative communications approaches to help solve global development problems. The initiative delivered its third challenge to the creative community in a brief announced at the Cannes Lions International Festival of Creativity.
Coca-Cola's 'Small World 1' via Leo Burnett Sydney
Coca-Cola's 'Small World 2' via Leo Burnett Sydney
Coca-Cola's 'Small World 3' via Leo Burnett Sydney
Coca-Cola's 'Small World 4' via Leo Burnett Sydney
Coca-Cola 'Small World Machines' via Leo Burnett Sydney (x2)
Metro Trains' 'Helmet' via McCann Melbourne
Metro Trains' 'Moose' via McCann Melbourne
Metro Trains' 'Toast' via McCann Melbourne
Metro Trains' 'Bear' via McCann Melbourne
Metro Trains' 'Snake' via McCann Melbourne
Metro Trains' 'Piranha' via McCann Melbourne
Metro Trains' 'Hair' via McCann Melbourne
Metro Trains' 'Kidney' via McCann Melbourne
Olive Branch Health Food Store's 'Lids' via Clemenger BBDO Brisbane
Olive Branch Health Food Store's 'Spider' via Clemenger BBDO Brisbane
Dry Dock's 'Dangerous Creatures' via Droga5 Sydney (x2)
Dry Dock's 'Upside Down' via Droga5 Sydney
Dry Dock's 'Corkscrew' via Droga5 Sydney
TAC 'A Place To Remember' via Grey Melbourne
Melbourne Water's 'Saving Waterways' via Marmalade Melbourne
VIEW THE FULL SHORTLIST - outdoor_shortlist.pdf
Day one was a long but enjoyable. Chaired by South American 'ad giant' Marcello Serpa. (I think he might actually be a giant)
The jury of eighteen were split into two groups. Each jury member by the end of the day had reviewed over 1700 print ads.
The only way to describe the experience is if you had to read every 'Lurzer's Archive' ever printed, in one day.
Atoms are cool. Japanese robotic cat ears are cool. A debit cards that can tell your balance are cool.
Today was our "sorta" first day at the festival and since the Young Lions area wasn't fully open we went and explored the inaugural Innovation Lions presentations.
The format was shortlisted team were given 10 minutes to explain their idea to the judges. Followed by 10 minutes of questions.