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Aussie expat John Mescall, global executive creative director of McCann Worldgroup, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program.

Mescall is the latest addition to this year's lineup of speakers, which already boasts a number of impressive industry names, including Ralph van Dijk, Matt Eastwood, Pum Lefebure and Keynote Speaker Daymond John.

Says Mescall: "I am extremely honoured to be one of the speakers at this year's Creative LIAisons, because having seen the program first-hand, I know that it's just about the best experience a young creative person could have. Our industry often struggles to adequately train and nurture its talent, so LIAisons matters. Thanks for the opportunity."
IMG_9206.JPG (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites

This week's guest judge is David 'Nobby' Nobay, creative chairman and founding partner of Droga5, Sydney.

BEST TV
If I had a dollar for every time I said, "we had that idea for another client, but couldn't sell it" I'd have AUS$79,359. And that's a fact. Ask anyone here. READ MORE...

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.

Hotplate_229.jpgPerth media enjoyed Nine's launch of its new program The Hotplate, at Lucioli Restaurant in Claremont last Thursday evening.
Judge Scott Pickett was the special guest, along with WA contestants Christina & Tania from Christina's in East Victoria Park, and Conrad and Liam from Duck Duck Moose in Mandurah.
Gavin Gibson.jpg303Lowe has lured media heavyweight Gavin Gibson, OMD's national head of strategy, to bolster the agency's integrated communications offering.

Gibson, who will lead 303Lowe's integrated media offering, brings a wealth of experience to the agency and has a strong background in strategic planning across all paid, owned and earned media platforms.

Says Nick Cleaver, chief executive officer at 303Lowe: "Gavin is a smart and accomplished thinker and we're excited to welcome him to the 303Lowe team. His arrival will enable us to supercharge our full service offering and ensure all of our campaigns are planned and created utilising brand, channel and digital behavioural insights.
new-google-logo-knockoff-thumb-300x117-156335.jpgGoogle has ranked top in the public's estimations of the world's largest listed companies for a second year, pipping Apple and Microsoft according to The FutureBrand Index 2015.

The Index is an annual measure by brand consultancy FutureBrand of how PwC's Global Top 100 Companies are perceived across a set of 18 attributes. A company's average perception score dictates its Index position and acts as a proxy to understand its prospects in a way that complements its market capitalisation.
303Lowe NEW PEOPLE (1).jpg303Lowe has made a raft of new hires in its Sydney office following a spate of new business wins this year including Audi, Macquarie University, Treasury and the Cancer Institute.

303Lowe has welcomed 15 new people to the agency with roles across the business, including account management, creative, digital, media, production and finance departments.
Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Screen shot 2010-06-22 at 6.41.20 PM.pngAfter 2 1/2 years in the role, Ten Network Executive Chairman and Chief Executive Officer Hamish McLennan (pictured) has stepped down from both roles. 

As a result Non Executive Director David Gordon has been appointed Chairman and Paul Anderson has been appointed Chief Executive Officer, effective today.

McLennan joined TEN in February 2013 (replacing James Warburton) from his New York based role as executive VP, Office of the chairman, News Corporation. Before that he was the global CEO of Y&R.
Chicago-Apple-iPhone3-6 (1).jpgBy Simon Veksner
Creative Partner, DDB Sydney

It's just possible you may have seen this campaign for the iPhone.

It has apparently run in 70 cities and 24 countries, in magazines, newspapers, billboards, transit posters and more.

I attended some research groups the other day. The first question was "have you noticed any ads recently?" and the answer came back "Apple, Apple, Apple, Apple." Always Apple. READ ON...
Vin Farrell.jpgQ&A with Vin Farrell, global chief content officer at Havas Worldwide, who is set to speak at ADMA Creative Fuel, Thursday 6 August
 
Two years ago you were described in AdWeek by your boss as "someone that gets production, gets creation, gets narrative and storytelling, gets digital and social media. There's no one like him in the industry." Tell us about you.
My first job was the summer before my 8th grade year in school.  I was 13.  My dad started providing for himself at that age so he (and mom) felt it was good for me to as well.  I liked it because the money meant a sort of independence. 

I worked for a contractor who built residential homes.  I was on a renovation project.  My three main jobs were cleaning up after the roofers, helping the tile guys grout and fill in three 12 feet deep ditches that were dug with a backhoe.  I was cheaper than re-renting the backhoe. I always had "service industry" jobs growing up.
LOVE WA HERO Hi Res.jpgPerth agency SHEDcsc has created and trademarked a unique 'love mark' for WA.  It's a simple universal design based on letters made from hearts that communicate Love WA without the need for any supporting text.

In its purest form, the trademark appears in red but can also be rendered using photographic imagery to depict the many things there are to love about WA.
10734312_1474102929550863_1074648692_n (1).jpgMarketers in Australia will soon have access to Partner Categories, a feature that allows marketers to reach audience segments based on people's interests off Facebook.

This offers the ability to create a more relevant ad experience for people on Facebook. Australia is the first market in APAC to open up partner categories. Partner Categories are already live in the US, UK, France and Germany.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.


CREATIVE - NOVA 93.7

Creative person wanted to work in small space. The space is only 30 seconds long, but we need you to fill it with big ideas. It's situated in the commercial break on Nova 93.7 Perth.

The only tool you will have to work with (apart from your Creative Director) is sound! So, you will need to be a master of the spoken work, with a passion for music and sfx.

You will also possess a chameleon like ability to assume the brand voice of any given radio advertiser, and adapt their message to ensure it captures the attention of their target audience.

To apply, send a 30 second script that sells the one thing that sets you apart from the other creative types. Email your script to: jfynn@novaentertainment.com.au (deadline - July 31).

 The best scripts will proceed to the next round, where applicants will respond to a client brief and flex their wordsmith abilities.

You have 30 seconds... Go!
_____________________________________________________________________________________
Plus:
•  SALES COORDINATOR - WIN NETWORK
• 
ACCOUNT MANAGER, ADVERTISING - NEWS CORP AUSTRALIA
• 
MEDIA SALES ASSISTANT (Parental Leave Contract) - SEVEN AFFILIATE SALES
• 
BUSINESS DEVELOPMENT MANAGER, ADVERTISING - WEST COAST EAGLES
•  CORPORATE SALES - WEST COAST EAGLES
• 
SENIOR WRITER - MEERKATS
•  SEVENTWENTY X 12
______________________________________________________________________________________
Alvaro_Rodrigues_Africa.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Álvaro Rodrigues, executive creative director, Africa, Rio de Janeiro, Brazil.

BEST TV
It was hard to choose a winner in TV. I have picked the most simple and smart idea. Just the way I like it. So my winner in TV was "Harvey Nichols, Shoplifters". The idea is enough powerful to capture my interest as a viewer till the end of the ad. "Nike, Short Guy" is my runner-up. What to say about it? I loved the craft in edition. Yes, Nike did it again. READ MORE...
ClayCook_BLOG_2.jpgLeading Perth digital agency, Bonfire, has secured two key accounts to kick off the new financial year.

The first is Community Newspaper Group's newly relaunched LookLocal business directory and trades quote service.

Leveraging the CNG's strong base of local trade advertisers, the new LookLocal directory provides a one stop portal for Perth people to find trade services and source competitive quotes for jobs quickly and easily.

Katie Roberts, Marketing Manager at Community Newspaper Group said they were delighted to have a digital agency that genuinely shares their passion and understands the online space.

"LookLocal is a key online initiative by the Community Newspaper Group to deliver value to our advertisers.  Having met with Rene and the Bonfire team we immediately knew both parties were on the same page. We're excited to see Bonfire's experience put into practice on the LookLocal campaigns."
H&A_BLOG_8.jpgHamish & Andy officially returned to the Drive show on Today's Hit network last Monday. To celebrate the occasion, Hamish & Andy decided on a 'People's Launch Party' inviting 300 listeners from across Australia on board the Starship on Sydney Harbour.

The two hour live broadcast included performances by two of Australia's most popular recording artists. Daniel Johns, performed his new single 'Cool on Fire' and Aussie DJs/Producers Peking Duk performed 'Take Me Over' and launched their new single 'Say My Name'.

The boys also debuted a never before heard mix of U2's single 'Song for Someone'. At Bono's request, Hamish & Andy flew a listener, Jacob, to Boston to personally pick up the track on a USB and bring it back to the party.

The highlight of the 'People's Launch Party' was undoubtedly when Hamish fired Andy into Sydney Harbour as a human cannonball!
cached.imagescaler.hbpl.co.uk.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Steve Jobs killed the compact disc. Henry Ford killed the horse & buggy.

Now ex-Havas CEO David Jones may be about to do the same to the ad agency.

He has raised the enormous sum of $350 million to set up a global "brand tech" company that will build brands using technology. His plans are a little vague at the moment, but he is adamant that "Everything that the traditional model does, we will do the opposite." READ ON...
DAN_Marshall_14.jpgMedia group Dentsu Aegis Network held a cocktail party at its North Perth offices last Thursday to welcome new WA managing director Adam Marshall (pictured left, centre).

Marshall is already well known in Perth, having worked at Initiative, Maxus and OMD here. He has been based in Singapore for the past two years as Head of Trading - Asia Pacific for Mindshare.

DAN national CEO Luke Littelfield was in town for the event. He welcomed Marshall to the role and paid tribute to former MD Alan Matthews, who is retiring from the industry.
BillySmall (1).jpgQ&A with Billy Sorrentino, head of creative, executive creative director, WIRED, who is set to speak at ADMA's Creative Fuel event on August 8 in Sydney

1. Tell us what your job entails as the head of creative, executive creative director at WIRED. We understand it's a bit of a three person job. You're responsible for the print, tablet and digital versions.  Is that the same for all creative staff, or are most dedicated to one aspect of WIRED? And do you get any sleep?
 No rest for the wicked! It's been a transformative few years here at WIRED, as we've grown from being known primarily as a print magazine to a fully rounded story-telling platform that distributes through our print magazine, tablet editions, WIRED.com, our video channel, and our events like WIREDXDesign. Whichever medium is most appropriate for the story, we deliver it there. The first thing Scott Dadich, WIRED's Editor in Chief, did when he took the job in 2012 was combine the WIRED magazine and WIRED.com editorial groups into a singular WIRED editorial team. When I came aboard as creative director, I did the same thing with the creative department. We combined our print designers, UX designers, video team, and photo team into one uniform art department. My art directors and photo directors spearhead and create their stories across all of our WIRED outputs. It's a lot of work, but there's immense pride within the team having the flexibility and creative vision to see their story executed in a variety of ways - knowing the levers to push and pull to make the story the most beautiful, impactful and rewarding in each medium.
appicon.jpgYoungbloods have launched a brand new digital promotion for The Bullshit Battle of the Ad Bands for 2015, which is set to be an absolute blockbuster featuring more than 10 bands.

To promote the night, Youngbloods have released a Facebook app, which converts your Facebook profile photo from that of a mere mortal into a legendary rock god.

By selecting and applying different filters from the apps library of effect, users are able to emulate the style of some of music's most famous faces (and face paints).

The app is Youngbloods WA's first foray into digital advertising to promote their events.

The 2015 Ad Bands is on Friday, August 28 and is taking place at a much larger venue.

Quickmail acquires Lasermail

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Quickmail_BLOG.jpgQuickmail, a Western Australian family owned mailing and communication business, has announced its acquisition of Lasermail.

Jean Paul Tedeschi, Managing Director & Owner of Quickmail, said his company has been in operation since 1992 and the acquisition of Lasermail will allow it to continue to grow its core mailing, warehousing and distribution services at it's Kenwick premises.
IAA Big Idea.jpgThe International Advertising Association (IAA) is offering university students around Australia the opportunity to hone their communication skills and talents in a real world, career-ready experience that is essential training in the preparation of graduates for the transition from university into professional practice.

IAA 'Big Idea' 2015 launched today is Australia's only national marketing communications challenge specially created for student teams from Australian universities and tertiary institutions with courses in advertising, marketing, media and communications to foster the professional development of the upcoming generation of communications practitioners, which is central to the IAA's ongoing mission and commitment to education in the industry.

This year, RB* is support partner in this national competition.

Students will be asked to devise a marketing communications campaign for the not-for-profit charity organisation, Save the Children Australia.
HankFortner_BLOG.JPGThe Communications Council WA, gtmedia and Fairfax Media proudly present internationally renowned speaker Hank Fortner.

Fortner is the founder of the world's first crowd-funding platform, AdoptTogether.org which helps families cover the astronomical costs of adopting a child. The one time paster of LA's thriving Mosaic Church, Hank now divides his days between consulting to Fortune 50 global brands and driving a world-wide push to help orphaned children find a home.

This is his first time to Australia and a unique opportunity to hear from this sought after authority on brand revival and team buidling that refuse to let each other fail and drive bottom line performance. His podcasts are downloaded by millions each month.
Neil-Lawrence-PIC.jpgThe Australian ad industry will be shocked to hear of the tragic death of Australian creative director Neil Lawrence, who has died while on a surfing holiday with his son in the Maldives.

Lawrence was diving yesterday afternoon when he surfaced unconscious and could not be resuscitated.

Lawrence made his rep as ECD of Y&R Sydney, which took out Campaign Brief Agency of the Year two years in a row: in 1994 and 1995.

It was at Y&R where, under Lawrence, hot creative team Jonathan Kneebone and Dave Johnson created the infamous UV sunscreen campaign that featured a bunch of black guys gently mocking their white counterparts for their lack of melanin - a campaign that was controversially pulled by Colgate in the US. The pair went on to found Australia's world-famous The Glue Society.  Other multi-awarded work under Lawrence at the time included campaigns for Yogo, H&R Block, Foxtel, Rayban and Jaffle Mates.
NEWS_Home_BLOG_10.jpgLast Thursday, News Corp Australia celebrated the launch of the new HOME/Realestate flip book at The Subi Hotel's Stellar Lounge, with Neale Whitaker as the special guest and speaker.

Whitaker is well known from being a judge on reality renovation show The Block as well as being the Editor in Chief of Vogue Living. He also writes a weekly column in HOME.

News' WA managing director Michelle d'Almeida welcomed Whitaker, invited guests and the winners from the HOME and Realestate launch competition. The promotion attracted over ten thousand entrants and Jean Parker and Jackie Mulquiney were the winners. They each won a one-on-one home styling session gift voucher, valued at over ten thousand dollars with Whitaker.

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com
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