Dave-Buonaguidi.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Dave Buonaguidi, founder and chief creative officer at Karmarama, London.

READ HIS REVIEW

TCC WA launches new Graduate Program

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TCC_GradProg_Logo.jpgThe Communications Council has officially launched the new Graduate Program with participating council agencies, 303Lowe, Gatecrasher, Longtail, Marketforce, Meerkats, The Brand Agency and Trilogy, supported by Curtin University and Getty Images.

Run successfully in Sydney and Melbourne for over 25 years, TCC WA has redesigned the program to meet the needs of the Perth market.
Rottofest_2013.jpgRottofest, Western Australia's only 'overseas' festival that you don't need a passport for, is calling for comedians, funny people and filmmakers from across Australia to submit comedy short film and filmed sketch entries for this year's Festival, to be held on Rottnest Island from Friday 6 September to Sunday 8 September 2013.

The funniest selected short films (up to 8 minutes) and filmed sketches (up to 3 minutes) will be screened on the island at Rottofest 2013 and judged by a panel of leading industry experts, with two major prizes awarded:
•     Funniest Short Film - $1000 cash prize
•     Funniest Filmed Sketch - $500 cash prize
RestrictedArea.jpgLiam Riddler and Alex Bolderoff, a young creative team from 303Lowe, are competing in the Digital category of the Cannes Young Lions competition.

And we're done. The reason we spent 20+ hours on a plane, took more time than that trip but felt much quicker. Tonight we feel pretty happy with our work. We'll see how we're feeling back in the Young Lions Briefing room at 10am tomorrow for the results.
P1060542.jpgSouthern Cross Austereo invited a number of agency guests to their annual southwest getaway which has become one of the most sought after invitations on the media calendar.
 
On what was a stunning winter's day at the beautiful Wise Winery in Eagle Bay, guests were treated to a long lunch where they sampled the delicious wines while enjoying great company and exquisite views of Geographe Bay.
 
During the lunch Southern Cross Austereo Agency Sales Manager, Noel Quick, paid tribute to Martin Whittle's 22 years at Austereo/SCA and 40 years in the advertising and media industry.

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This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email any jobs you have going to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject area) by 5.00pm Tuesday for listing on Wednesday morning.


BRAND MANAGERS (2) & PRODUCT MANAGERS (2) - LOTTERYWEST
Lotterywest currently has 2 x Brand Manager and 2 x Product Manager positions available in their marketing department.   We are looking for enthusiastic marketers with experience in brand and product development to work across our portfolio of Lotto and Scratch'n'Win games.

See all the details for the Brand Manager positions here.
 
See all the details for the Product Manager positions here.
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Omnicom Group Inc, a leading marketing and advertising holding company, demonstrated its long-time support for China by hosting a panel discussion at the first "China Day" event held at the Cannes Lions International Festival of Creativity. 

Says Serge Dumont, Omnicom group vice chairman, and chairman Asia Pacific (pictured): "As the Festival celebrates its 60th anniversary, its organizers have wisely chosen to spotlight one of the world's most important countries. The support of the Group and its agencies at this year's Festival reflects our long-term commitment to China, the world's number-two advertising market worldwide in terms of market scale. Because understanding China has become crucial to any company with global aspirations, Omnicom assembled a panel of senior executives from our agencies to discuss the key trends affecting China's families, individuals, and institutions."

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Each day Simon Veksner, head of ideas at Naked Communications Australia, is posting a photo diary depicting 'the other side of Cannes'. Guaranteed no coverage of jury rooms, seminars, or award shows, exclusive to CB

As Advertising Creatives, we are permanently searching for the new and innovative - our job is a neverending quest to do something that no one else has done before.

And that's why we refuse to follow trends. 

Sorry Google Beach. Sorry Grand Audi Room. Sorry Spotify Garden. Sorry all the other brands that are trying to gain currency with creatives in Cannes. Ray-Ban owns this town, with near 100% top-of-shirt awareness. 

All pictures from last night's Campaign Brief cocktail party.

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As Cannes International Festival of Creativity celebrates its 60th anniversary, Leo Burnett Worldwide and Contagious will look 60 months into the future to offer a head-start on the most significant technological innovations that will redefine how brands connect with people.

On Tuesday, June 18, from 5:00 - 5:45 p.m.in Cannes (10:00 - 10:45 a.m. CST) James Kirkham, Leo Burnett's newly appointed global head of social and mobile and Paul Kemp-Robertson, co-founder and editorial director for Contagious Communications will explore how technology can be applied to the natural cadence of our daily lives in order to make routine activities and behaviors more streamlined, meaningful or entertaining. 

Voted the "Seminar of the Day" by the first-ever Lions Live, Full of Tomorrow will be live streamed on Cannes' Lions Live page for viewers at home. 

Says Kirkham: "Working on this already feels like a career highlight; I get to work with Contagious on exploring incredible technologies which brands will be able to humanise in the very near future. It is like being a part of your favourite book and getting to talk about it to the world live on YouTube. What's not to like?"

Mescall-Baron-Grand-Prix-new.jpgCB_Party_P1060438.jpgCB_Party_P1060433.jpgCampaign Brief - together with sponsors Robber's Dog and Cirkus - hosted a Welcome Cocktail soirée last night for several hundred Aussie and Kiwi delegates at the Grand Hotel in Cannes.

The Aussies in particular were celebrating hard as news came through that McCann Melbourne had scored two Grand Prix. The Party was still going strong when McCann ECD John Mescall and art director Pat Baron staggered in clutching the heavy metal.

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Matt Williams at the Cannes Seminars

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Coca-Colapic.jpgMatt Williams, content editor at The Engine Group, London offers his take on the Cannes Seminars running throughout the week.

When it comes to selecting Cannes' 'Creative Marketer of the Year', we've all heard the rumours about the judging process.
 
That it's not really about the work at all - that instead it's down to a brand campaigning for months to get chosen, promising that if they win they'll spend lots of money at the festival, bring hundreds of delegates and enter more awards than ever before.

Ben Polkinghorne Cannes Diary: Day One

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gidday all.jpgBen Polkinghorne, creative at Colenso BDDO NZ and co-winner of the Axis Emerging Talent Award (with Anna Stickley) has been picked as one of 35 creatives under the age of 28 to attend the 2013 Young Creative Academy in Cannes. Here he gives a rundown of his first day in Cannes.

Gidday all. I suppose the reason you're reading this is because you want to know why I have a crab on my head. Or perhaps you want to know more about the Young Creative Academy.
 
Either way, I can't help you. At least, I couldn't when I wrote this intro on the plane.
Flags.jpgThe Brand Agency has three radio ads from their Perth Zoo campaign through to the metal round of the Cannes Lions Radio category.

Squirrel Monkey, Water Rat and Echidna are finalists in the Entertainment & Leisure category. The Radio awards presentation is on tomorrow night at the Palais.

The campaign was created by copywriter James Wills and ECD Garry Horner.

Kath O'Shea at the Cannes Seminars

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kathphoto2.jpgKath O'Shea, founding partner of O'Shea & O'Brian, Sydney offers her take on the Cannes Seminars running throughout the week.

Day 2 in Cannes at the respectable time of 1.00pm, I decided to see how the advertising community could change the world for the good of mankind. Big call given my colleagues would have been well into pre-lunch drinks on one of the most stunning days ever. However, a choice with no regrets.

The 'cry for help' - as delivered by Tom Scott, Director of Global Brand and Innovation, Bill and Melinda Gates Foundation - was for our community of extraordinary thinkers help solve the world's most urgent global health and development problems. The goal of the Gates Foundation is to eradicate extreme world poverty by 2030 (as defined by living on US$1.25 per day or less). A short video highlighting some of the work conducted by the Gates Foundation ended with a very powerful statement: "The work we do is complicated, the reason we do it is not". Therein lies the challenge for the creative community... how on earth to start solving such complicated world problems, with all the barriers associated with doing so in developing countries? No small feat.
Thumbnail image for 415427-dumb-ways-to-die-thumb-400x225-106697.jpgMescall-Baron-double-grand-prix.jpgIt's only day two in Cannes and already McCann Melbourne has picked up two Grand Prix awards for the agency's Metro Trains 'Dumb Ways to Die' campaign.

First up was the PR Grand Prix and a Gold Lion in the category. Then it was the Direct Grand Prix, plus two Direct Gold Lions.

The campaign "missed out" in the Promo & Activation Lions - only winning two Gold Lions.

With 12 Lion categories entered, chances are it will end the week as the most awarded campaign in Cannes Lions history, beating previous record holder Tourism Queensland 'Best Job in the World' via SapientNitro, Brisbane, which won three Cannes Grand Prix in 2010.

Categories entered are: Film, Radio, PR, Promo, Direct, Media, Branded Content, Outdoor, Press, Cyber, Titanium and Integrated.

Pictured are McCann ECD John Mescall and art director Pat Baron.
YoungLions.jpgLiam Riddler and Alex Bolderoff, a young creative team from 303Lowe, are competing in the Digital category of the Cannes Young Lions competition. Here they give a rundown of their second day in Cannes.

Today was our Young Lions Cyber briefing day. The diverse range of countries and accents made us imagine we were part of Eurovision contestant inductions.

We can't go into too much detail about the brief yet, except it's about drugs and the room showed its appreciation by applauding when it was revealed.
PAUL YOLE_ CANNES.jpgThe Brand Agency's Paul Yole has written for the Campaign Brief Cannes blog for the last seven years. He's at it again this year.

The first session of the 2013 Cannes Lions was crap.

Or to be more accurate, it was about crap. Bob Garfield introduced the GE Focus Forward project. The project, which is subtitled Short Films, Big Ideas is an award-winning series of 30 three-minute stories about innovators--people who are reshaping the world through act or invention--directed by the world's most celebrated documentary filmmakers.

Some of you may have seen the story of the invisible bicycle helmet that is part of the series.
ATTIX_DPS_Storage.jpgIt's been a disappointing 24 hours in Cannes with no work from Perth making the shortlists for Press or Outdoor. SHED's Attix press ad, which was a finalist at One Show in April, was one of the town's more fancied chances, along with SHED's Heartkids 'Streetheart' campaign and The Brand Agency's 'Middle of Nowhere' poster in Outdoor.

Australia has 9 finalists in Press and 22 in Outdoor.

The Cyber, Design and Radio shortlists will be released this RAC - Middle of Nowhere.jpgafternoon (Perth time). Radio appears to be the best chance for Perth to score another finalist after 303Lowe's IKEA 'Valentine's Day' in Promo & Activation earlier in the week, which unfortunately didn't make it through to the metal round.

Hopes will be high for Marketforce's Rottofest radio campaign, which was awarded 'In Book' at D&AD in April.
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Cannes Lions and the Bill & Melinda Gates Foundation today announced a new brief for the Cannes Chimera Initiative, a creative competition that identifies innovative communications approaches to help solve global development problems. The initiative delivered its third challenge to the creative community in a brief announced at the Cannes Lions International Festival of Creativity.

Moose.jpgAustralia has scored 22 finalists at the shortlist stage of the Cannes Outdoor Lions, led by McCann Melbourne with eight finalists and Leo Burnett Sydney with six finalists. Unfortunately no entries from Perth were shortlisted.

Australian Shortlist
Coca-Cola's 'Small World 1' via Leo Burnett Sydney
Coca-Cola's 'Small World 2' via Leo Burnett Sydney
Coca-Cola's 'Small World 3' via Leo Burnett Sydney
Coca-Cola's 'Small World 4' via Leo Burnett Sydney
Coca-Cola 'Small World Machines' via Leo Burnett Sydney (x2)
Metro Trains' 'Helmet' via McCann Melbourne
Metro Trains' 'Moose' via McCann Melbourne
Metro Trains' 'Toast' via McCann Melbourne
Metro Trains' 'Bear' via McCann Melbourne
Metro Trains' 'Snake' via McCann Melbourne
Metro Trains' 'Piranha' via McCann Melbourne
Metro Trains' 'Hair' via McCann Melbourne
Metro Trains' 'Kidney' via McCann Melbourne
Olive Branch Health Food Store's 'Lids' via Clemenger BBDO Brisbane
Olive Branch Health Food Store's 'Spider' via Clemenger BBDO Brisbane
Dry Dock's 'Dangerous Creatures' via Droga5 Sydney (x2)
Dry Dock's 'Upside Down' via Droga5 Sydney
Dry Dock's 'Corkscrew' via Droga5 Sydney
TAC 'A Place To Remember' via Grey Melbourne
Melbourne Water's 'Saving Waterways' via Marmalade Melbourne

VIEW THE FULL SHORTLIST - outdoor_shortlist.pdf
DWTD-PRESS.jpgAustralia has scored nine finalists at the shortlist stage of the Cannes Press Lions, led by McCann Melbourne for Metro Trains and Saatchi & Saatchi Sydney for Lexus with three finalists apiece. DDD Sydney has two finalists for Volkswagen.

Australian Shortlist:
Metro Trains 'Helmet', 'Moose' and 'Toast' via McCann Melbourne
Lexus 'Suburbs', 'Downtown' and 'Estate' via Saatchi & Saatchi Sydney
Volkswagen 'Brake' and 'Clutch' via DDB Sydney
Tatts Lotteries 'Instand Millionaire' via GPY&R Brisbane



Valerie Cheng at the Cannes Seminars

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Valerie Cheng, chief creative officer at JWT Singapore, offers her take on the Cannes Seminars running throughout the week, exclusive to CB.

It's true that most people will find conferences a waste of money and time. Largely because, it's not easy to deliver a perfect presentation from beginning to the end. You have to be an incredible presenter and you have to have substance in your slides, which is near impossible, even for some Presidents.

But if you attend conferences with an open mind, you can be surprised by the little nuggets hidden within each presentation.

Like today's '1+1=3: A Formula for Creative' conference by Kentaro Kimura, Co-CEO/ECD of Hakuhodo Kettle. He shared his agency's philosophy called 'Creative Alchemy' which is essentially 5 ways to create innovative campaigns.  They are not foreign to any advertising individuals though it does serve as a reminder for all of us.
415427-dumb-ways-to-die.jpgAustralia has scored nine finalists at the shortlist stage of the Cannes Media Lions, led by Leo Burnett Sydney with four finalists.

Australian Shortlist:
Bundaberg Rum 'Road to Recovery' via Leo Burnett Sydney (x2)
Metro Trains 'Dumb Ways to Die' via McCann Melbourne (x2)
Coca-Cola 'Small World Machines' via Leo Burnett Sydney (x2)
McDonalds 'McDonalds becomes Maccas' via DDB Sydney (x2)
James Boags Draught 'Fascinators' via Mojo Sydney
Colgate 'Mouthguards' via GPY&R Sydney
Oak Flavoured Milk 'Reverse Robberies' via The Monkeys Sydney
Nike 'She Runs the Night' via Joy, Sydney
Bulla Dairy Foods 'Cloud Nine' via Grey Melbourne
Seek Volunteer 'Volunteer to promote Volunteering' via Leo Burnett Melbourne
McDonalds 'Track my Maccas' via DDB Sydney
MLC 'The Lambnesia Epidemic' via UM Sydney
The Footpath Library/Random House 'Mailbooks for Good' via BMF Sydney
Defence Force Recruiting 'Airforce FM' via GPY&R Melbourne

Cameron Hoelter's Cannes Diary

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Marcello-Serpa-Cameron-Hoelter.jpgCameron Hoelter, creative director at DDB Sydney is Australia's representative on the Cannes Lions Press jury. Hoelter gives a rundown of his first three days in the judging room.

Day one was a long but enjoyable. Chaired by South American 'ad giant' Marcello Serpa. (I think he might actually be a giant)

The jury of eighteen were split into two groups. Each jury member by the end of the day had reviewed over 1700 print ads.

The only way to describe the experience is if you had to read every 'Lurzer's Archive' ever printed, in one day.
YoungLions.jpgLiam Riddler and Alex Bolderoff, a young creative team from 303Lowe, are competing in the Digital category of the Cannes Young Lions competition. Here they give a rundown of their first day in Cannes.

Atoms are cool. Japanese robotic cat ears are cool. A debit cards that can tell your balance are cool.

Today was our "sorta" first day at the festival and since the Young Lions area wasn't fully open we went and explored the inaugural Innovation Lions presentations.

The format was shortlisted team were given 10 minutes to explain their idea to the judges. Followed by 10 minutes of questions.

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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