Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.


SALES COORDINATOR - NOVA 93.7
This doesn't happen often! Nova 93.7 has a rare vacancy in its outstandingly successful Direct Sales Team.
 
Due to an internal promotion, we are looking for Perth's next best Sales Coordinator.
 
This is a challenging role and demands the highest level of administrative support to the most cohesive Sales Team in Perth. There is one catch, it is a maternity leave contract for 12 months but if you're really good, we'll find a way to keep you as we've done in the past!
 
Obviously, you'll have the experience and skills to join Nova Entertainment, one of Australia's most innovative and fastest growing media companies.
 
If you think this sounds like you, then email your resume to - jfynn@novaentertainment.com.au.  Applications close as soon as we find the right person.
_____________________________________________________________________________________
Plus:

•  MARKETING COORDINATOR - NICHE LIVING
•  SENIOR PRODUCER / OPERATIONS MANAGER - SANDBOX
•  CUSTOMER SOLUTIONS MANAGER - NEWS CORP AUSTRALIA
• 
AGENCY SALES MANAGER - NEWS CORP AUSTRALIA
•  DIGITAL STRATEGIST/COPYWRITER - WORKHOUSE ADVERTISING
•  SEVENTWENTY x15
ClaireFenner_May2015_BLOG.jpgKate McMahon, Nine Entertainment Co. Perth Sales Director, has announced the appointment of
Claire Fenner (pictured) as Powered by Nine Group Solutions Manager, Nine Entertainment Co.'s cross-platform creative and solutions unit. She joins the Powered team with a strong background in strategy, insights and trade marketing. Built over the course of a decade, her experience covers research, creative and media industries.
 
"It is a really exciting role to be stepping into and I'm looking forward to leveraging the Nine Entertainment Co. assets to help our clients engage with their target audience," said Fenner. "Working alongside the energetic sales team at Nine Entertainment Co., I'm confident Powered will continue to play a pivotal part in our clients' campaign success here in Perth."
Sharon Refael (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Sharon Refael, creative director at BBR Saatchi & Saatchi, Tel Aviv, Israel.

BEST TV
Winner: Coco De Mer Erotic Boutique: X. Well, Maybe because I'm part of the target audience (everybody) or maybe because this 2 and a half minute content left me hypnotized with this chaos of non sexual imagery mixed with erotic 2 second flashes. READ MORE...
Youngbloods_Frozen_BLOG.jpegYoungbloods WA are holding their 2015 Winter Party on Friday, June 12 at and it's Frozen themed!

Interpret this as you may, from wool to ice and maybe some Elsa's, this party is set to be a Winter Wonderland located inside The Good Shephard, Leederville.

Tickets are only $25 and include entry, food and drinks till the tab runs out. Be quick though, as places are strictly limited!

BOOK HERE

More details available at Youngbloods' Facebook page.
Thumbnail image for 1546148_10152996292429848_6938911372336867556_n.jpgThumbnail image for 10472083_10152996021239848_1347267756512914211_n.jpgEarly indications suggest there are well over 400 Aussies (including expats) going to Cannes this year - and delegate numbers worldwide are up from last year with more seminars and events at Cannes 2015 than ever before.

Campaign Brief, with the generous support of Sydney-based production company Photoplay and ADMA (who are both going to Cannes this year), will be hosting a Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 22 June from 5.30pm.

ADMA-LOGO.jpgPHOTOPLAY-LOGO.jpgSpecial guests include many of the Australian jurors and several prominent creative directors from around the world. Invites have been emailed but If you haven't received yours yet, let Lynchy know now to secure your ticket: michael@campaignbrief.com
IABLOGO.jpgThe digital advertising market continues to grow with the latest IAB/PwC Online Advertising Expenditure Report (OAER) noting that it generated $1.15 billion during the March quarter, a five percent increase year on year. The video advertising market was the star performer for the March quarter, growing 79 percent year on year to reach $77 million.
 
The IAB/PwC OAER Report comes on the heels of the Commercial Economic Advisory Service of Australia (CEASA) Advertising Expenditure in Main Media report, which shows digital advertising snared 36 percent of the total $12.8 billion advertising market spend in Australia for calendar year 2014, up from 31 percent in 2013.  By contrast, FTA achieved 27 percent of the total market.
0a80648a-378f-4738-bfc7-c51ecc258a27 (1).jpgEntries for the 2015 APMA Star Awards are closing soon. Entries close at 6pm, Friday, May 29.

The APMA Star Awards acknowledges and rewards agencies and clients for their creativity and strategic prowess in today's highly competitive marketplace.

ENTER HERE
Paul Catmur.jpgPaul Catmur, creative managing partner at Barnes Catmur & Friends in New Zealand, gives some valuable advice on what seems to be the formula for winning at the Cannes Lions.

Advertising awards are very important. We know this because there are a lot of them and agencies spend a fortune entering them. Almost all of this money is wasted so here are some are some insider tips for those wishing to improve their odds.

Start your PR early
Even if you didn't notice that June was creeping up on you, you can tell by the number of campaigns that mysteriously appear on your newsfeed in the months leading up to Cannes. The reason for all this spruiking is that bolters rarely win at Cannes. Grand Prix are often decided in juries' minds by Easter. No jury wants to look stupid, and awarding an already high profile campaign is the easiest way to avoid it.

Gold attracts gold
Jurors also like voting for work that has already won at other award shows as it means someone else has done the thinking for them. I've seen work voted out only for a voice to pipe up "but it won gold at the Big Cock Awards in Kazakhstan!'" and suddenly the jury changes its mind. If the judging is to be decided by what another jury thought, what is the point of having more than one show? This view is not shared by many, particularly those whose main source of income is running award shows.
grizzly-bear-eating-salmon-photo01.jpgBy Simon Veksner
Creative Partner, DDB Sydney

I've suggested before that instead of constantly cutting costs, we should consider how to make more money.

However, there's a right way to do that and a wrong way.

READ ON...
St_John_Ambulance_The_Barrier_4_BLOG.jpgThe New York Festivals Awards presentation night concluded just moments ago at the New York Public Library in New York.

There were two winners from Western Australia with The Brand Agency and Southern Cross Austereo both picking up a Third Prize trophy at the global show.

The Brand Agency won for "Break the Barrier" for St John Ambulance in the Film category and Southern Cross Austereo picked up in the Radio category for Alpest "We Don't do Husbands". A third Prize award is like a Bronze award at other global shows.

From the rest of Australia Whybin\TBWA Group Melbourne was awarded the Public & Media Relations Grand Prize for ANZ 'GAYTMs'. The agency also scored three First Prize Awards, one Second Prize and two Third Prize Awards, all for ANZ 'GAYTMs'.
St_John_Ambulance_The_Barrier_3.jpgAt the 53rd D&AD Professional Awards Ceremony, which took place tonight (21st May), Australia has picked up one Yellow Pencil, 15 Graphite Pencils and 23 Wood Pencils (Wood Pencils are the previous In-Book finalist level).

The great news for Perth is that The Brand Agency has picked up a Graphite Pencil for "Break the Barrier" for St John Ambulance. This is a huge coup for Western Australia and The Brand as a Graphite Pencil is, what was up until this year's awards, a Silver Nomination.
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief is showcasing the work we hope will impress the judges. Featured here is the entries of one of the region's best agencies, Colenso BBDO in New Zealand...

Brest Cream_3 (1).jpgNZ Breast Cancer Foundation: Breast Cream
Colenso BBDO, Auckland
The World Health Organization estimates that 400,000 lives a year could be saved through the early detection and treatment of breast cancer. But 70% of New Zealand women don't check themselves regularly. So Colenso BBDO created Breast Cream a simple moisturiser  that makes checking your breasts a part of your regular beauty routine. Simply applying it helps you look and feel for any lumps or changes that could be signs of cancer.

Cannes Contenders: Dentsu Tokyo

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How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief is showcasing the work we hope will impress the judges... Here are the contenders from Japanese powerhouse Dentsu Tokyo.

HONDA_poster_1_CMYK.jpgHonda. Beautiful Engines.
Dentsu Tokyo

"Honda. Beautiful Engines." is a corporate branding campaign developed for the  2014-2015 motor show season. Starting with the insight that Honda is the world's largest engine manufacturer, producing everything from automobiles and motorcycles to marine engines, cultivators and lawnmowers, we developed the copy line, "Engines make the world go round." And to change the perception of engines from cold, impersonal machines into engines of human happiness, we used wit and bright, colorful motion graphics to present them in an entirely new way.

Reviving Legends
Dentsu Tokyo

On the Final Day of the National Stadium, we brought back the legendary athletes to life. At the 1991 World Championships, Carl Lewis set the new 100m world record at 9.86 seconds.
We traced the contour of his motions, frame by frame, from the video. We checked the validity REVIVING LEGENDS.jpgof the movements using a mannequin and created the 3D motion data. The same technology was also applied to other legends such as Sergey Bubka, the 'Birdman', Mike Powell, and others. Many of the great performances by the athletes were re-enacted on the field by AR match moved with the camera motion, lasers and projection mapping. Records, autographs and the historical videos were also staged together.
ALTMANN 1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Olivier Altmann, co-founder, CEO, CCO, ALTMANN+PACREAU, Paris.

BEST TV
Winner: BC Used Oil. Put simply - a simple, and quite provoking idea.

Runner up: Canal Sony Brasil. We all know that doing ads for local TV programs isn't easy. You don't have much money and the clients usually wants to show a trailer for the show. So here you have a smarter way of doing that. READ MORE...

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.


SALES COORDINATOR - NOVA 93.7
This doesn't happen often! Nova 93.7 has a rare vacancy in its outstandingly successful Direct Sales Team.
 
Due to an internal promotion, we are looking for Perth's next best Sales Coordinator.
 
This is a challenging role and demands the highest level of administrative support to the most cohesive Sales Team in Perth. There is one catch, it is a maternity leave contract for 12 months but if you're really good, we'll find a way to keep you as we've done in the past!
 
Obviously, you'll have the experience and skills to join Nova Entertainment, one of Australia's most innovative and fastest growing media companies.
 
If you think this sounds like you, then email your resume to - jfynn@novaentertainment.com.au.  Applications close as soon as we find the right person.
_____________________________________________________________________________________
Plus:

•  DIGITAL STRATEGIST/COPYWRITER - WORKHOUSE ADVERTISING
•  SENIOR PRODUCER / OPERATIONS MANAGER - SANDBOX
•  CUSTOMER SOLUTIONS MANAGER - NEWS CORP AUSTRALIA
• 
AGENCY SALES MANAGER - NEWS CORP AUSTRALIA
•  ACCOUNT MANAGER - J. WALTER THOMPSON PERTH

•  ACCOUNT COORDINATOR - MARKETFORCE
• 
SALES COORDINATOR - SOUTHERN CROSS AUSTEREO
• 
SALES EXECUTIVE - CINEads (WA)
•  SEVENTWENTY x15
PADC Student Skulls BLOG.jpgThe briefs for the PADC Student Skulls are now available for all four categories: Advertising, Photography, Design and Film.

The Film brief is to create a music video for up-and-coming local band from Dunsborough, Dallas Royal, and their latest single Skinwalker. Dallas Royal were recent winners on Triple J's Unearthed and are enjoying rave reviews and awesome support gigs.

The winning entry will be considered as the global launch music clip for the single.

View all the briefs in detail here
Sam Court (l) & Grant Flannery (r).jpgBy Sam Court (left), UX director and Grant Flannery (right), associate strategy director, The White Agency
 
In 2007 Twitter did it, and then in 2009 Foursquare did it. This year, the buzz at SXSW was all about Meerkat. But SXSW buzz doesn't guarantee success! I'll be astounded if many people reading this have heard of (let alone used) the apps that have previously won the hearts of SXSW conferences. These include:
  • Secret or Whisper: Covert oversharing. Existing without broad usage.
  • Highlight: Publicly Oversharing. Went from "next big thing" to "flash in the pan".
  • Glancee: Meeting people nearby (but not necessarily for hook-ups). Bought by Facebook.
  • Sonar: Meta information about who's in the room. Shut down.
  • Banjo: Pivoted into a "TiVO for social media", with 6 million users & $21m investment.
HelenFilov_BLOG.jpgThe funeral for the much loved Helen Filov with take place this Thursday, 21st May.

Helen (left) was the highly regarded Group Business Manager at Channel Nine Perth, were she had worked for the past 9 and a half years.

Helen tragically died last week after only being diagnosed with Leukemia  three weeks ago. She was receiving treatment in hospital but died from complications that arose from her treatment.
 
10:30am: Mass at St Lawrence Church, 394 Albert Street Balcatta WA 6021
 
12:30pm: Cremation at Pinnaroo Valley Memorial Park, located on Whitfords Avenue, Padbury.
 

Screen Shot 2015-05-19 at 8.34.56 am.jpgCash Converters is looking to strengthen its position as the most trusted place to buy, sell and borrow with a national advertising campaign by full-service agency 303Lowe, Perth.

The 'What Are You Waiting For?' campaign champions Cash Converters diverse offering showcasing the benefits of buying, selling and borrowing from Cash Converters when compared to the alternatives.

VIEW THE SPOT
PenguinEmpire_Website_BLOG.jpgIt has been a busy few months for The Penguin Empire. Not only has the local production company released its latest TVC, Pursue Impossible for UWA, to wide acclaim, it has also moved into new premises in Leederville, and yesterday went live with a new website.

Principal Grant Sputore said it was part of a brand refresh designed to give clients confidence they are dealing with a national standard production company.
073025b.jpg By Michael Knox, chief creative officer, Grey Group Australia and managing partner, Grey Group Melbourne, exclusively for CB.

At lunch last Sunday, my wife turned to me and said, 'I don't know if I can stay married to a man who doesn't watch House of Cards.'

Catch up or get out is the message. Maybe it's just me but there doesn't seem enough time to keep up with television.

It's now at the point where I'll just make up stuff to sound like I'm watching everything.
AdStars4_P1080603.jpgThe entry deadline for the 8th annual Ad Stars global festival, where two US$10,000 cash prizes will be awarded, has been extended until May 31st.

The Korean-based AdStars 2015 is free to enter and a top class judging panel is being assembled to assess entries from across the world.

As it's free to enter Ad Stars provides a unique opportunity to for all Perth agencies to test their award entries on a world stage in front of a world-class jury.

This year's panels will be lead by Executive Judges (pictured below) Matt Eastwood (J. Walter Thompson worldwide chief creative officer), Jean-Remi von Matt (founder & chief creative officer Jung von Matt) and Jose Miguel Sokoloff (President/Lowe & Partners Global Creative Council)

Entries are classified into total of 21 categories: 4 new video sections, including Branded Information Videos, Branded Entertainment Videos, Branded Viral Videos and Campaign Videos, as well as 17 advertising sections, PSA, Film, Print and Outdoor. The deadline for entry is 31sy May 2015 - see www.adstars.org
64AD7D5B-C8C7-62B4-EE2AA85D748D4057.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Very interesting interview this month with Nils Leonard, Chairman and CCO of Grey London.

The bit that really jumps out is that he claims he doesn't sign off any of the work.

Let's rewind. When Leonard first took over at Grey, a few people carped along the lines of 'how can he be an ECD when he's never done any great work as a creative', which is a rather foolish argument, akin to questioning Arsene Wenger's managerial ability on the grounds that he was a mediocre left-back. READ ON...
AlischaWunsch_BLOG.jpgHow to be competitive in digital using an organic search strategy
This half day program focuses on developing an understanding of how website structure and content impacts on your website ranking and discoverability in search engines and how to implemented best practice in SEO tactics.

Date: Wednesday May 20
Time: 8am to 1pm
Venue: The Communications Council, 201 Subiaco Road, Subiaco WA
Cost: $375.00 Members $500.00 Non Members

Click here for more information or to book.

For further information, contact Danielle Norrish on danielle@communicationscouncil.org.au.
YL15-Campaign-page-banner-610x366 (1).jpgAustralia's brightest young creative, media and marketing talent are one step closer to representing their country on a world stage after News Corp Australia named the shortlisted finalists of the 2015 Australian Cannes Young Lions competition.

Finalists from WA include Emil Cholich and Matt Nankivell from Meerkats; Louise Crawford and Alexandra Atherley from Initiative; Chris Andrawes and Tyson Knowles from Longtail; Megan Riley from Marketforce; Wilora Keeley from J Walter Thompson; and Scott Pritchett and Dan Robinson from 303Lowe.

A total of eight panels of industry judges across Australia have determined the finalists from over 400 entrants who will now go onto the second round of the competition. Shortlisted finalists in marketing, media, print and digital categories will receive a 24-hour brief with a 48-hour brief for film, all emulating the international competition format in Cannes.

CAMPAIGN BRIEF gold Sponsors

CAMPAIGN BRIEF silver Sponsors

CAMPAIGN BRIEF bronze Sponsors

About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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