CC_Bikesml.jpg303 MullenLowe has parted company with 10-year client Cash Converters, declining to participate in the current pitch process.

Group MD, Alan Taylor, issued a statement saying: "It's a tough decision to make, but having worked with Cash Converters to great effect for over a decade we have elected not to participate in the review process being called by the new management team.
ThompsonBrandsma_Breadbox_BLOG.jpgAs the business continues to grow, Breadbox has appointed two new team members - James Thompson as Art Director and Sophie Brandsma as Brand Manager.

Thompson has strong skills in graphic design and integration of ideas, strategy and brand development. He has previously worked at Quickflix, Workhouse and Trilogy, on brands including AHG, Royal Flying Doctor Service, Western Power and Psaros.

Brandsma joins Breadbox with a strong background in account management, having worked at leading Perth agencies Marketforce and JWT. She has been involved in campaign delivery for clients including HBF, Alinta Energy, City of Perth and the Cancer Council WA.
FEEDSMEDIA_MUMCOLLECTIVe_BLOG.jpgGlobal publisher Evolve Media LLC has launched two separate media offerings, catering to millennials and mums in the Australian market.

FEEDS Media merges Evolve properties Gorilla Nation, Urban Geek and the millennial websites of TotallyHer, into a portfolio which provides unique, enthusiast content and experiences aimed directly at Australian millennials. 

The Mum Collective combines the key parenting and kids sites of TotallyHer into a portfolio which uniquely caters to Australian women and their families, through the award-winning publication Mumtastic and representing popular websites such as Show & Tell Online and The Bub Hub.

Chris Coufos, Managing Director of Digital Loop - who exclusively represent both FeedsMedia and The Mum Collective in Western Australia -  said he was excited about the re-brand and launch.
Headshot.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Eric Quennoy, executive creative director, Wieden&Kennedy, Amsterdam.

Winner: Hornbach: Regret Nothing. Hats off to the crew who keep making work that's completely bananas for this hardware mega-store in Germany. I would love to work on one of these briefs. What I particularly like about this spot is that it doesn't go half way. You could easily see the client asking for the humour to be sweeter, softer, but the kid looks genuinely distressed and the man's face looks seriously banged up. These are the small but critical details that make it good, and wonderfully dark. READ MORE...

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing (recruitment consultancies by negotiation).

Bree_Kate_BLOG.jpgEight recipients of the first Australian Directors' Guild's (ADG) Commercial & Content Directing Mentorship program were recently announced. Among them - and the only participant from WA - was Bree Billington (far left), who will work with Beautiful Pictures.

"The commercial and content directing mentorship came at a perfect time," said Billington. "The decision to go out on my own last year has opened so many doors and provided many incredible opportunities I would have never had in my previous roles. I'm thrilled about this mentorship with the team at Beautiful Pictures. Directors rarely get to work with other directors, especially in the commercial sector, so this mentorship will be a valuable insight into other directors' processes and the relationship between agencies and production companies.

"Commercial directing is a great way to hone storytelling skills and I'm really appreciative that it's being recognised by the ADG and Screen Australia as a pathway to a directing career.  I feel like I'm in a strong place with a lot of support to back myself, believe in myself and trust my creative decisions."
imgres.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"I know where there is more wisdom than is found in Napoleon, Voltaire, or all the ministers present and to come - in public opinion." - Charles Maurice de Talleyrand, French Foreign Minister.

Talleyrand is a fascinating character. Depending on how you look at him he was a womaniser, liar and utterly immoral or he cared far more about France than the people he served. One thing you can say about him was that he was a survivor. Here was a man who managed to survive and thrive through the reigns of Louis the XIV, Napoleon and the madness of the French Revolution.

He did this by being incredibly shrewd, a master of diplomacy and knowing what people were saying on the streets. While the Sun King and his court were entertaining each other in the insular gardens of Versailles, Talleyrand was listening to the streets. This fact certainly would have helped in him escaping to England days before the efficiency of the guillotine became more popular than sliced baguette.
Yole-IMG_5008.jpgFormer Brand Agency planner and Head of Agency Development Paul Yole has covered awards shows for CB for over 10 years. This time, he shares some observations from the 20th anniversary edition of AdFest.

As soon as I saw the title, "Paul Yole's Adfest Diary, day one" I realised there was an implicit promise of a daily update. Sorry about that. However, I do now have something I'd like to share. And it is aimed fairly and squarely at agency heads.
Ashley&Martin_Statistics_BLOG_1.jpgAs a medical company, Ashley and Martin is subject to strict regulatory constraints. The medical marketing guidelines restrict how an advertising message can be delivered. Yet despite this, of all the advertising activity in Australia for hair loss treatment, Ashley & Martin Medical Clinics is responsible for over 70% of it.

Another powerful statistic is that 98% of their patients successfully grow more hair. To garner fresh insights into the mindset of many of these patients, the company recently conducted a far-reaching internal survey. The results inspired the creation of their latest TVC campaign.


Richard Bond, the CEO of Ashley and Martin, said: "The recent survey of our patients unveiled some key messages that we believed the market should know about. The most important being that nearly 50% of patients surveyed wished that they had started treatment earlier. The early treatment message is of a vital nature as medical interception of hair loss is highly effective as long as you get onto the problem early enough".

Paul Yole's AdFest Diary: Day 1

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IMG_5005 (1).jpgFormer Brand Agency planner and Head of Agency Development Paul Yole (left) has covered awards shows for CB for over 10 years. This time, he shares some observations from the 20th anniversary edition of AdFest.

The More Things Change...

The AdFest program has a high proportion of technology-based presentations this year.

This is probably a good thing because everyone in the business needs to learn about new stuff.

The only thing that concerns me is whether we are missing the opportunity to remind people (or educate them) about the unchanging truths of understanding and influencing human behaviour.

Which, after all, is our job.
Justine_Armour-pic-thumb-400x286-229570.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Justine Armour, group creative director, 72andSunny, New York.

Best for me is the Speed Blinds You idea. I wasn't expecting to rate this one because it's kind of ugly, but then you realize that visual is key to the message. Slow down campaigns have been done a million ways, so well done on finding a new and interesting way to make me think about this. Strong execution and editing on this one, too. READ MORE...
chinajudginglocation.jpgThe Clio Awards, esteemed international advertising, design and communications competition today announced jury chairs in advance of the 2017 Clio Awards. Clio will turn to the burgeoning creative setting of China for its 2017 onsite-judging weeks, which will take place from July 26 to August 3 at The Sanya EDITION resort, on Hainan Island, off the coast of Southern China.

Each year, Clio gathers a panel of experts to deliberate and award the most innovative and engaging creative content from around the world.
Advertising_Week_Europe_London_2nd_Edition.jpegAdvertising Week, the premiere event for marketing, brand, advertising, and technology professionals, today confirms its global expansion to Sydney.

The news was confirmed at the fifth anniversary edition of Advertising Week Europe, which is taking place this week in London.
Advertising Week will host attendees in some of Sydney's most iconic venues for a week of inspiring thought-leadership programming, evening and special events that celebrate the industry and its people.
Lotterywest_DayNight UVAdshel_BLOG.jpgIn a first-to-market for Australia, Adshel and Lotterywest have used the power of ultra violet (UV) light and specialised custom paint to deliver a high-impact execution across Perth's CBD, to amplify the latest Scratch'n'Win campaign, 'Scratchie Family'.

Using custom paint shipped in for this special build, and customised black lights installed into the Adshel bus shelter panels, the display features hidden messages which are revealed and transform from day to night, bringing the creative to life. It's the first time UV paint has been used on panels in Australia.

Watch a time-lapse video of the execution here.

The core objective of the campaign is to generate attention and deliver a unique execution that effectively cuts through, particularly to reach a younger demographic.
Fairfax_NightNoodle2017_BLOG_2.jpgFairfax Events launched the third WAtoday Night Noodle Markets at Elizabeth Quay last night with a VIP function for media and event partners at The Night Terrace Activation.
Guests enjoyed food from stalls at the markets - the Hilton's Adelphi Grill, Donburi Station and Hoy Pinoy.

The markets run until April 2 and are part of the WAtoday Good Food Month, presented by Citi and launched in Perth for the second time this year, with food events running throughout April.
Photos by Monica Defendi Photographer
Brandform_BLOG.jpgWith a strong portfolio of property branding and campaign work under its belt, Rare is building on its considerable expertise and expanding its offering with Brandform, a new dedicated property branding, design and digital agency.

Headed up by Rare managing director Callum Mackenzie and Paul Clayton, formerly the state Marketing Manager for Peet Victoria and New South Wales, and Strategy Director at Tomorrow Agency, a leading property focussed marketing agency in Melbourne, Brandform will also provide marketing solutions for residential land developers.
RebeccaMaddern_TheAFLFootyShow_BLOG.jpgOur Oasis Ball host for this year, the Footy Show's Rebecca Maddern, certainly cut a stunning figure at last year's Logie Awards in this blazing red dress by Melbourne designer Silvana Tedesco.

What will she be wearing at The Oasis Ball? We'll just have to wait and see but no doubt it will be gorgeous. Lucky her co-host Tim McMillan scrubs up pretty well too.

The good news is Ms Maddern isn't eligible for Campaign Brief's Best Dressed at the Oasis Ball (we're sure she's crushed by that!).

In any case, judging by last year's event, there will be no shortage of fabulous outfits that would give her plenty of competition if she was.

So make sure you're ready to walk the red carpet and strike a pose on Friday, April 7.

Look out for our 'Best Dressed' set in the pre-Ball drinks area when you arrive, come and have your photo snapped by Mr Benjamin and you'll be in the running for fame, fashion immortality, and a $500 voucher to spend at the very fashionable Claremont Quarter.

Campaign Brief's Best Dressed at the 2017 Oasis Ball is stylishly sponsored by


Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing (recruitment consultancies by negotiation).

Screen Shot 2017-03-22 at 6.16.18 am.jpgThe latest ADC and One Show picks of the day have been released from One Show and ADC judging.

ADC and One Show picks are from Aussie expat John Mescall, global ECD, McCann New York; Aussie expat Eric Quennoy, ECD, W+K Amsterdam; Bruno Bertelli, global CCO, Publicis Milan; Nellie Kim, partner/VP and CD at ig2 Toronto; Karolina Galacz, deputy CD, Y&R Budapest and Nadja Loddgot, creative partner, AMV BBDO, London.

Emergence_2017_BLOG.jpgThe Emergence Creative Festival kicks off next week in Margaret River with its biggest program yet to celebrate five years of running.

The event turns the Margaret River region into a creative playground for a four-day creative festival featuring a two-day creative conference, with inspiring keynote speakers from across the globe not only delivering keynotes at the conference at Vasse Felix, but getting involved in all the festival has to offer.

This year keynote speakers tackle the theme of "Capturing attention and retaining it" and include JWT New York's Chief Creative Officer, Matt Eastwood; Membrain LLC Los Angeles President, Jennifer Sullivan; TVNZ in Auckland's Executive Creative Director, Jens Hertzum and Birds of Tokyo members Adam Spark and Glenn Sarangapany amongst others which can all be found on the festival's website.
OasisBall_2017_Image.jpgThanks to Seven West Media, a trip for two to the 2017 AFL Grand Final and a $5000 Asia Escape Holidays voucher have been added to the 2017 Oasis Ball Major Auction.

The Grand Final trip includes tickets to the game, flights, three night's accommodation and transfers to and from the hotel.

The Asia Escapes voucher is for any Asia Escape Holidays product within the next year (to April 7, 2018).

And of course, there's a magnificent range of media on offer from Adshel; Evoke Media; Media Tonic, oOh! Media and; Nine Entertainment Co.; Seven Affiliate Sales; MCN; 96FM - ARN; 6PR - Macquarie Network; Southern Cross Austereo; Digital Loop, The Guardian and FeedsMEDIA; Seven West Media; WA Billboards; QMS Media; Val Morgan Cinema; VMO; and SBS Network; plus an Indonesian Indulgence holiday for 6 people from News Corp and an antique 1.31 carat platinum-set diamond ring from Community Newspaper Group.

Remember, this is the major fundraising activity for Oasis. The media packages are generously donated in good faith and the spirit of raising money to support the outstanding work done by The Salvation Army's Crossroads West unit. We need everyone's support to help this life-changing program continue.

So download the latest list and get ready to put your hand up on Friday, April 7 : Major Auction List_21.03.2017.pdf 

Or make an early bid now with Judi Van Omme.
TheLeftBank_BLOG.jpgFremantle's iconic riverside pub, The Left Bank, has recently turned to local digital agency, Bonfire, to take on their online marketing strategy.

Known for their unique positioning alongside the Swan River, The Left Bank has been a local favourite in WA since 1990, and were looking to take their digital presence to the next level. Marketing and events manager, Julia Maloney, said they appointed the local digital team for the job because of the agency's enviable track record.
Future_Lions_2017_vertical.jpgAKQA has today announced the call for entries to the official Cannes Lions International Festival of Creativity global student competition, Future Lions, by inviting those willing to look 'Beyond' what's expected to create the future.
Future Lions discovers tomorrow's most innovative talent, and over the past decade has launched the careers of over 70 of the world's best creatives. The brief: Connect audiences to an idea from a global brand in a way not possible three years ago. There are no boundaries or restrictions on which industries or media are chosen. The deadline for entries is 12 April 2017 at 18:00 BST.
For the fourth year in a row, Google is the official partner of the Future Lions competition.

To learn more about the 2017 Future Lions competition and how to enter, please visit
LindaWayman_BLOG.jpgIn a shock announcement, Linda Wayman has resigned as General Manager of Southern Cross Austereo in WA and will leave the company at the end of March.

Wayman has been juggling some serious issues around her parents' health with her responsibilities at SCA since January, and has decided that her parents must come first.

In a statement to staff last week, Wayman said: "I've been very fortunate to be part of the huge success of our radio stations here in Perth and as 15 years is a nice round number, I feel it's a good time for me to move on to new challenges."

Campaign Brief's Ad Person of the Year in 2011 (and a three-time finalist), Wayman has been a prominent and generous supporter of the industry in WA ever since she joined Austereo from EventsCorp in September 2002. She was something of a surprise choice for the GM role, not having a typical radio background, but quickly won the respect of her colleagues and the wider industry with her honest, down-to-earth style.

Under her leadership mix94.5 and hit92.9 have been a dominant force in Perth radio, with mix notching up 100 consecutive surveys at #1 in 2012 - unprecedented at the time. She leaves with both stations in strong positions in the most recent GfK survey.

Besides leading the success of SCA locally, Wayman is also one of the State's most vocal advocates for women in business. She is passionate about encouraging women to aspire to leadership roles, reflected in her own organisation where women occupy several senior positions across the business.

Timora wins 2017 PADC Diamond Skulls

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TimoraNeley_BLOG.jpgTimora, alter-ego of J Walter Thompson creative duo Tim Newton and Wilora Keeley, has won the 2017 Diamond Skull from the PADC.

David Fare from major sponsor Media Tonic presented the award to Keeley at Perth City Farm last Thursday. Unfortunately, Newton had had a table tennis accident the same day resulting in a badly injured finger needing hospital attention and couldn't attend.

Over 120 people turned out for the presentation - the third annual Diamond Skull Awards, which honour the individuals who create the most inspiring creative communications in WA.

Unlike traditional craft categories in award shows, the Diamond Skulls judges across a portfolio of work created during 2016 rather than just one piece.

This year's Diamond Skulls were judged by 20 creative leaders across four continents and headed by Patron of this year's Diamond Skulls, Matt Eastwood, Global Chief Creative Officer J. Walter Thompson.

Besides Timora's 'ultimate' Diamond Skull, the category winners were:

CAMPAIGN BRIEF gold Sponsors

CAMPAIGN BRIEF silver Sponsors

CAMPAIGN BRIEF bronze Sponsors

About Campaign Brief WA is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email

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