HamishMcKenzie_BLOG.jpgA good elevator pitch reveals to clients and business partners that you have a solid understanding of what you do and your company is aligned to the same vision.

The Chamber of Commerce & Industry WA presents two exclusive master classes, where you will learn how to develop and deliver the perfect elevator pitch from internationally renowned pitch specialist and author Hamish McKenzie.

Two classes are available, from 4.30pm to 6.30pm on Monday & Tuesday, September 7 & 8. $66 for CCI members, $88 for non-members.

See the details and register here.

Hamish McKenzie, McKenzie Pitch Partners - Speaker, Author, Consultant, Facilitator
Hamish McKenzie is co-founder of McKenzie Pitch Partners, formerly M Squared Communications. Based in the USA, Hamish is a proud Australian with a background in corporate banking and sales & operations management. He has travelled the globe helping investment bankers, politicians, commercial real estate brokers and companies of all sizes develop winning pitches, cohesive brand strategies and polished presentation skills.
Radio.jpgAfter three weeks with the account, J. Walter Thompson has developed a radio campaign for Central's Open Arvo. The campaign, which was produced at Brainestorm, promotes the institute's fluff-free approach, by holding a slightly warped mirror up to the other education institutes in WA and taking a friendly swipe at category hyperbole.

Dav Tabeshfar at J. Walter Thompson said: "I think we've been pretty even-handed. We've had a poke at pretty much everyone in the education sector."


"We are a leading edge technology institute and thought the wireless was the way forward," said Central's Director of Marketing and Communications, Kenley Gordon.

The radio is supported by a modest print and digital campaign.
o.jpgIAB Australia has announced that its Standards and Guidelines Council working group will shortly be publishing new ad specifications which will address industry concerns around imminent changes to Flash support by browsers. The Creative Guidelines will replace the existing HTML5 guidelines which were published in 2013 HTML5.
The announcement come as the industry adjusts to today's 'switch off' with Adwords no longer serving Flash ads on Chrome.  Non Google-hosted Flash Ads (ads that use a third party ad server) will continue to serve on Chrome, but will see significantly reduced click-through-rates because users will need to click once to watch an ad, and click again to click through or interact with it.
Graham.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Graham Lang, chief creative officer, Y&R South Africa and Africa.

The overall standard this week was pretty good but there were two stand pieces. The first is Dismaland by Banksy. A wonderfully executed satirical film, which has so many gems that it makes you want to watch it over and over again. And like all great Banksy pieces it really makes you think. The second is McWhopper. The idea that broke the Internet. Brilliantly orchestrated and seductively simple. Congrats to all the winners. READ MORE...
2015 Skulls Deadline Extended_BLOG.jpgIt looks like it's going to be another bumper year for The Skulls and the PADC want to make sure everyone has enough time to prepare their entries.

To that end, the deadline for entries has been extended to next Wednesday, September 9.

Download the Call for Entries document here.

The Club will be sending out some FAQs later today that will explain things like what an overview board should contain, what should a client letter say and what 'flush-mounted' means.

More details to follow.
2015_BOTAB_BLOG_12.jpgThe 2015 Youngbloods Bullshit Battle of the Ad Bands was held at The Game sports bar on Friday night. Long one of the industry's best events, this year was no exception with ten bands putting on a monster night of entertainment. Beth Caniglia reports for Campaign Brief.
(See all the photos here)

The Perth brand of Agency land is like no other. There's a sense of camaraderie and purpose that few other industries I've come across possess. It's a land of fun, frivolity and a lot of f$%king bullshit - and nowhere are all these facets displayed better than at the Bullshit Battle of the Ad Bands.
Meerkats_Shareholders_Aug2015_BLOG.jpgMeerkats has announced six new shareholders today in a move that the owners say is to secure a future for the company that is both successful and independent. The new shareholders all come from within the senior ranks of Meerkats' staff and represent many of the key disciplines required to manage a modern brand leadership company.

"We've been approached a few times to join an agency network," said co-founder Ronnie Duncan, "And each time the benefits of being part of a multi-national brand have been outweighed by a fierce desire among Meerkats' owners and staff to prove that we can do it ourselves, in our own way. This new share sale is recognition of that. We've got the talent in every key area of our own meerkat mob to push our company to the next level of work and profit."
Lotterywest Logo_2015_BLOG.jpgLotterywest has announced the appointment of new strategic marketing and communication agencies after a competitive tender process. The contracts will commence in early November 2015 for an initial period of two years and include three, one year extension options.

"We are pleased to welcome a strong panel of Western Australian companies to our strategic marketing and communications services. We have ambitious goals to responsibly grow our portfolio of products and services and build our brand and reputation," said CEO of Lotterywest, Paul Andrew. "Our agencies provide the strategic and creative expertise to help us remain relevant and contemporary in our approach."

Lotterywest will use a service structure of three tiers with a panel of suppliers, working with the following agencies:

Digital news pioneer leaves Fairfax WA

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AllenNewton_BLOG.jpgAllen Newton, Editor-in-Chief of Fairfax's online news website WAtoday, has left the organisation. Newton spent nearly three years in the role, joining Fairfax from News Ltd where he was the founding editor of PerthNow and where he went on to become Managing Editor of PerthNow and The Sunday Times.

Newton said it had been an amazing time of transformation.

"When I joined Fairfax, WAtoday was in a state of disarray, but I leave the business in a much better shape than I found it," Newton said. "One of the key achievements I made was to bring together some of the disparate elements of the Fairfax business in Perth. Working with Martin Boylen who was then General Manager of radio stations 6PR and 96fm we moved WAtoday back into the radio stations' Hay Street offices where we were joined a little later by the WA reporting team from the Australian Financial Review.

"The move proved highly successful, creating a synergy between WAtoday and the Fin Review and 6PR that in my view was greater than the sum of the parts," Newton said.

WAtoday's Chief Producer, Simon White, has been appointed Acting Editor. Newton said it is his intention to spend a few days in the garden before starting to look around for new opportunities.
matt-eastwood-hed-2014.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Matt Eastwood, worldwide chief creative officer of JWT, has one of the world's biggest creative jobs, and has to be considered one of Australia's global creative leaders not just in advertising, but in any field.

Is it partly due to the way he dresses? READ MORE...
BlueBlokes_BLOG_1.JPGIn February this year, Meerkats and Youth Focus ran a co-creation design thinking workshop with 115 guys aged 18 - 21, engaging with young men themselves to find a new way to address the issue of male youth suicide. The boys competed in teams to come up with a communications idea relevant to their generation - the best concept on the night was a social movement / social media campaign called 
Blue Blokes.

The next stage in the process was to bring Blue Blokes to life. Meerkats collaborated with the same young men in a unique 'Pro-Am' format, giving the guys access to industry professionals to improve and sense-check their ideas over a two-day workshop. As well as Meerkats' digital teams, social media Pros from Voyager Estate, Hatchd, Gramercy Park Consulting and Bam Creative were invited.

Sirens Round 3 closes Friday, September 11

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Screen Shot 2015-08-31 at 8.33.12 am.jpgEntries for Sirens Round 3 are set to close on Friday, September 11.

Entries must have aired at least 10 times on a commercial radio station anytime between 11 July 2015 and 11 September 2015.

TST_ElectricHighway_BLOG.jpgLast Sunday, August 23, The Sunday Times, published the launch of the 'RAC Electric Highway' print campaign with high impact consecutive strip ads running from page 1 through to page 5, culminating in the full page campaign message on page 6.

The execution was then extended online with a Home Page Buyout on PerthNow on Wednesday August 26 to tie it all together.

Jay Morris, Sales Director of PerthNow and The Sunday Times, said it was a great demonstration of digital and print media working together cohesively to create a memorable cross platform campaign.

 "​This creative execution demonstrates the flexibility and solution-centric approach offered by The Sunday Times and PerthNow. Working in partnership with clients is a core strength of our sales team and we strive to be creative and innovative."
2015_AdBandsPoster_BLOG.jpgThe big night of bullshit is coming up tomorrow night so get your tickets now.

With 10 bands performing this year it's set to be bigger than ever.

Buy your tickets online for only $25 and avoid paying $30 at the door! Online sales close at 4pm tomorrow (Friday).

Then get ready to rock! The Youngbloods Bullshit Battle of the Ad Bands at The Game Sports Bar in Northbridge.

Get your tickets here.
MarkTutssel.jpgMark Tutssel, global chief creative officer of Leo Burnett Worldwide, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program.

Tutssel joins a number of the industry's biggest names, including Amir Kassaei, Ted Royer, Matt Eastwood, John Merrifield, Emad Tahtouh, John Mescall, Ralph van Dijk, Chris Smith, Dörte Spengler-Ahrens, Pum Lefebure, Taras Wayner and Keynote Speaker Daymond John.

Says Tutssel: "Tomorrow's marketing landscape is a blank creative canvas for the next generation of leaders. It offers an endless playground for brave, imaginative and impactful ideas to be made.
o.jpgThe television viewing experience has changed forever according to research released yesterday by IAB Australia at its inaugural Leadership Summit.  The research explores new ground in the ongoing dramatic shift on consumers' television viewing habits and offers marketers insights into reaching audiences as connected TV ownership and multiscreening becomes more prevalent.  
According to the study, "The Changing TV Experience: Attitudes and Usage across Multiple Screens", which was conducted by VisionCritical for IAB Australia, second screening is now second nature and that streaming content has very strong momentum.  The report found that 71 percent of Australian consumers' multiscreen while watching TV on a daily basis, predominantly using their smart phone as their second screen.  The data also showed that 70 percent of those who have purchased a smart TV in the past three months are streaming content weekly or more often.
LIA_Statue_1-632x420-thumb-200x132-193335.jpgThere are only a few days left to enter LIA 2015. The entry system will be closing this Monday, 31st August.

LIA's unique eligibility period includes work released from 1st April 2015 through 31st July 2015. This offers the chance to enter work that has not yet been entered into other major festivals. LIA offers the opportunity to have your work judged, awarded and showcased for the first time.

To view the LIA Jury: Juries 2015.
To view all of the Categories and Requirements: Entry Information.

BBB Event Cover Eventbrite.jpgRare Digital has thrown its expertise behind Ben Phillip, a 15-year-old Scotch College student who is hoping to raise $10,000 for the McCusker Alzheimer's Research Foundation by giving ordinary West Aussies the chance to step out on the hallowed turf at the WACA and play in a Super-8 Knockout Competition.

Ben and his family know only too well the pain and anguish that families who are affected by this debilitating disease go through after Ben's father was tragically diagnosed with Lewy Body Disease, a form of dementia, which is essentially a combination of Alzheimer's and Parkinson's disease.

Shannon Murray, Digital Director, said the agency was a keen supporter of charities and not-for-profit organisations and was always happy to help out people like Ben.

"Rare joined a group of good friends and like-minded colleagues in helping Ben out. We put together a digital strategy to promote the event, which included a lot of social media content to help spread the word. This is a great cause so we were all happy to help out in any way we could."

Ben's Big Bash takes place this Saturday, August 29 and promises to be a fun day with some great prizes to be won, including a cricket clinic with the Western Warriors players and tickets to a Perth Scorchers match.

Tickets to the event cost $10 and are available here.
bdecker_press15bwsm (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Betsy Decker, executive creative director, Translation, New York.

Winner: Tommee Tippee - Advice Wipes. I absolutely loved the Tommee Tippy piece. The dialogue is just brilliant, and concept behind the commercial is truly insightful. The idea that they made wipes out of the advice afterwards takes the campaign to another level entirely. READ MORE...
CAFC_BLOG.jpgThe China Australia Film Collaboration (CAFC) has been launched today at WA's Parliament House, with the signing of Memorandum of Understandings by event partners the China Film Producers' Association, Australia China Business Council (WA), ScreenWest and CinefestOZ.

A business-to-business event, the CAFC will bring together representatives of China and Australia's production and film financing companies. The inaugural two-day event will be held in Bunbury on August 27-28, coinciding with the CinefestOZ Film Festival.
Screen Shot 2015-08-26 at 8.31.07 am.jpgAustralia's largest reaching Out Of Home company, oOh!media, has this week launched an Unmissable contest for professionals working in media and creative agencies and their clients.
But there's only a fortnight left to get entries in. Round one entries can be submitted through to 13 September.

2015_AdBandsPoster_BLOG.jpgNevermind your Big Day Out, Splendour in the Grass or Southbound - The 2015 Bullshit Battle of the Ad Bands explodes this Friday, August 28 from 6pm.

10 bands will take to the stage at The Game Sports Bar in Northbridge in the biggest Battle of the Ad Bands ever.

And they've come from near and far: Longtail (Le' Ongtail), Channel 9 (Loud Bastards - great name) SevenTwenty (Matchbox Seven Twenty), Marketforce (Murderface - yikes!), The Brand Agency (The Brandits), 303Lowe (Lowes Vegas), Gatecrasher (The Crash), Southern Cross Austereo (The Paper Clip Brothers) and Meerkats (Beerkats).

It's going to be an absolutely monster night and one not to be missed, so get your tickets now HERE

This Friday August 28 from 6pm, at The Game Sports Bar, 90 Aberdeen St. Northbridge.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.

SHEDcsc is after a super keen, creative and organised agency Account Co-ordinator/Executive. We're a busy bunch in the SHED and are looking for an experienced person to join the team.

Have you been getting to know agency-land in your first gig, or perhaps you have a few years under your belt and are looking for the next challenge? Then we want to chat to you.

We need someone with natural organisational tendencies (perhaps you're a little bit OCD) and is able to run with projects on their own, as well as play a support role for the team.

We're in production on a range of campaigns so it would be great if you have experience in production of radio, press, digital, television and print production.

Ideally you'll have the following skills/experience:
  • Proficient in operation and use of Mac's.
  • Previous experience with JobBag or BCC
  • Good organisational skills and attention to detail
  • Marketing/advertising tertiary qualifications and/or industry experience
  • Ability to process a job through the agency, from brief to billing
  • Liaise with clients, suppliers and media to coordinate campaign deliverables
  • Understanding of media channels and printing processes
Get in touch if this sounds like a role for you. Email Kristy at korr@shedcsc.com
CD 1.jpgAdStars_Day2_L1000907.jpgThe Sweet Shop's Claire Davidson (pictured centre) is back at the AdStars International Advertising Festival in Busan, South Korea. Davidson is taking in the seminars and reporting for Campaign Brief. Here's her round up of the sessions on from all three days of the Festival:

. 17,698 Entries (which is a 40% increase in entries from last year).
. 1,717 Shortlists.
. 22 Categories.
. 193 Judges previously shortlisted entries in July.
. 35 Judges on the ground in Busan to award the work.
. 5,000 people to attend the festival during the next three days.
. USD $20,000 up for grabs in prize money.

With those statistics, it's easy to see why the nine year old AdStars is now by far the largest advertising festival across the Asia Pacific region.

I love coming to AdStars. It's my fourth consecutive year and the 7th year Campaign Brief's Kim Shaw has attended. It truly is a wonderful event filled with much learning, much inspiration and much creative sharing. On a personal note, what I particularly like about the festival is that AdStars focuses on sharing diverse creative solutions around the world, for the betterment of culture and humanity.

Andrew Tinning at AdStars in Busan: Day 3

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AT Busan.jpgSHED, Perth creative partner Andrew Tinning (pictured) is in Busan, South Korea as part of the large jury panel to judge this year's AdStars.

The carnival is over, and what a week it's been. While the North has been threatening to fire missiles at the propaganda pumping loud speakers the South have positioned along the world's most heavily armed border, back here in Busan, we've been dropping Soju bombs like there's no tomorrow. By day, the BEXCO exhibition center has been heaving, with an estimated crowd of 80,000+ general public viewing the work over the week. I managed to see a good deal of it in between judging commitments, and there was really inspiring stuff on offer. The local government and the public show a lot of support for Ad Stars and it's a really big deal for them. So much so that the award show is broadcast live on local television.

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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