LoopGuardian_1.jpgDigital Loop hosted a media event on Monday to celebrate their exclusive partnership with The Guardian for WA.
 
The night started off at the new Bill's Bar and Bites bar in Leederville and followed on to Luna, where Digital Loop and The Guardian hosted the WA premiere of Nick Cave's new documentary 20,000 Days On Earth.
 
Digital Loop's Chris Coufos said the Guardian partnership was an exciting development for the company.
THE-SKULLS-3.jpgFor more than 20 years, the PADC Awards has recognised the exceptional work of its members. Now, for the first time, The Skulls 2014 will be open to all who strive for creative excellence.

To this end, the award categories have been overhauled. Sure, you'll still find the traditional disciplines, but you'll also discover plenty that's new.

So, find your category. Enter your best work. The Skulls are the highest accolade, the most valuable honour, for creative communications in Western Australia. Accept no imitations.

ENTRIES ARE NOW OPEN AND CLOSE NEXT FRIDAY, AUGUST 29.

Download the Entry Kit here: THE SKULLS 2014 CfE.pdf
MAC_Distractions_2.jpgHaving discussed it with a few colleagues this week, I'm still not sure what to make of the report into the Office of Road Safety's advertising campaigns. As reported by PerthNow and Sunday Times last Sunday, it was  'scathing' of their efforts.

The review was done by east coast based consultants enth degree and the majority of the criticism seems to be directed at the media planning: "We see no evidence that the ORS media planner has injected creative thinking into the development of media strategies, but appear to have taken the path of least resistance which is to replicate the client brief."

Two PANPA Marketing Awards for CNG

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CNG_WhatsInTheCan_BLOG.jpgWA's Community Newspaper Group won two awards last night in the Pacific Area Newspaper Publishers Association (PANPA) Advertising & Marketing Awards.

CNG won Trade Campaign of the Year for the Community category for 'Food For Thought' and Best Cause-Related Campaign or Community Service for HBF Junior Sports Hero Awards.

(The award categories are separated into National/Metro, Regional and Community).
Sam Court2.jpgBy Sam Court, UX director, The White Agency
 
Historically, "stories" in marketing have been reserved for the frustrated filmmaker turned TVC director. In the last few years however, it seems that the power of storytelling has finally made its way into the world of digital marketing.
 
Digital stories offer an interesting twist on the traditional linear narrative. With interactivity, the viewer becomes the user and therefore has more control over where the story goes.
Screen Shot 2014-08-21 at 5.55.32 AM.pngWatch as BCM, Brisbane's Paul Cornwell and Kevin Moreland take on the #IceBucketChallenge, which started in the US in July and has since gone global via social media, reaching the highest echelons of politics, entertainment and business. All in the name of motor neurone disease, also known as ALS.

The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads. A common stipulation is that nominated people have 24 hours to comply or forfeit by way of a charitable financial donation.

They've challenged Todd Sampson (Leo Burnett), Russel Howcroft (Network Ten) and Sean Cummins (cummins&partners) to step up to the plate - and/or donate to MND Australia.

WATCH THE VIDEO
Curtin_Degree_7.jpgExciting Polish directing duo Kijek / Adamski have unveiled their latest project, an intricate-yet-elegant stop-motion promotional film for WA's Curtin University, via Marketforce.

'Awesome Awaits' uses thousands of paper shapes to create a morphing effect, demonstrating the diversity of the university's students around the world, the positive impact that attaining a degree from Curtin can have on their life and how "awesome awaits" its graduates.

Watch the spot

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.


IMMEDIATE OPPORTUNITY AT RARE

If you're looking to expand your career Rare is recruiting now. Offering a unique environment, great working atmosphere, modern facilities and a wide range of clients we want someone that can demonstrate thinking and deliver communication solutions that work.

Senior Account Manager / Account Director
You will be a motivated and disciplined professional 'suit' with at least four years of agency experience. You need to be organised, possess great communication skills with broad experience across all mediums and production of associated collateral. This is a leadership role, but one in which you are expected to do your bit. With an experienced team to lead you will be hands-on across a national and local client portfolio. A thorough understanding of agency systems and procedures is mandatory.

Rare is a fast growing, dynamic place with wonderful clients. If you are up for it, the opportunity is there.

To apply, please email your CV to admin@hellorare.com for the attention of Callum Mackenzie - Managing Director
___________________________________________________________________________________
Spikes-Asia.jpgThe Spikes Asia Festival of Creativity, taking place from 23-26 September in Singapore, has invited leading names including Atlas, Omnicom Media Group, Proximity, SapientNitro, Adap.TV, Tencent and Stuff  to present Tech Talks at the upcoming festival.

The interactive sessions, which are sponsored by Omnicom Media Group, will showcase the newest technology currently reshaping the creative media landscape and will provide a unique opportunity to see which direction these innovations are heading in.
Mark Tutssel-thumb-400x265-99373-thumb-200x132-137891.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Tutssel, worldwide chief creative officer of Leo Burnett.

BEST TV
Last weekend the new football season kicked off. Manchester United who sacked their manager David Moyes, and replaced him with one of the game's most celebrated and cerebral coaches, Louis van Gaal, were quickly reminded of the harsh realities of world's toughest league, with a humiliating home defeat to Swansea. READ MORE...
The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 is out and it's FREE to enter.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Deadline is this Friday, Aug 22.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
ADMA_Social_BLOG.jpgWho struggles with social media Customer Experience? If you do here's a breakfast event for you. Three successful Perth-based social strategists will explain how they are driving enhanced customer experience through the social sphere at ADMA's WA Branch final Early Bird Breakfast of 2014.

The speakers are:
•  Andrew Mathwin, Head of Digital, Clarity Communications, @matho77
•  Simon te Brinke, Social Business Strategist, Gramercy Park Consulting, @gramercypark
•  Peter Wernicke, Social Media Manager, Bankwest, @bankwest

The breakfast takes place on Wednesday 27 August at Fraser's Restaurant in West Perth from 7.00am to 9.00am
image002.jpgFollowing a national study, leading media communications agency Havas Media and mobile marketing and commerce company Weve have identified how mobile has completely changed the boundaries of social acceptability.
 
A staggering 74% of respondents aged 16-24 said they need to have their mobile phones with them at all times, whilst almost two-thirds said they will check their phone when out with friends or colleagues if there is a lull in the conversation, according to the new independent research released today (18 August, 2014).
 
The study, which looks at the impact of digital disruption to both society and human psychology, shows that young people don't behave or think in the same way as they did ten years ago.  They don't just use their mobile phones to call friends and family, they rely on them obsessively, feeling anxious when they're away from them.
Screen Shot 2014-08-18 at 12.55.24 pm.jpgBy Simon Veksner, Creative Partner, DDB Sydney

Like a planet caught between two suns, advertising is constantly being pulled in two different directions.

On the one hand, we're asked to make our work relatable.

And on the other, aspirational. READ ON...
Skulls2014_Original_BLOG.jpgFor more than 20 years, the PADC Awards has recognised the exceptional work of its members. Now, for the first time, The Skulls 2014 will be open to all who strive for creative excellence.

To this end, the award categories have been overhauled. Sure, you'll still find the traditional disciplines, but you'll also discover plenty that's new.

So, find your category. Enter your best work. The Skulls are the highest accolade, the most valuable honour, for creative communications in Western Australia. Accept no imitations.

ENTRIES ARE OPEN ONLINE FROM TODAY AND CLOSE FRIDAY, AUGUST 29.

Download the Entry Kit here: THE SKULLS 2014 CfE.pdf
Cancer-Council-WA.jpgWestern Australia's LiveLighter campaign is set to make an impact on the other side of the nation, with the Victorian State Government investing in the hard-hitting public health education campaign, originally created two years ago by Paul Fishlock's Sydney-based Behaviour Change Partners.

Cancer Council Victoria, in partnership with the Heart Foundation Victoria, is launching LiveLighter's graphic 'toxic fat' television commercials which will air across the state tonight.

VIEW THE SPOT
student-skulls-fish1_BLOG.jpgThe Skulls, presented by the Perth Advertising & Design Club, are the highest accolades for commercial creativity in Western Australia.

As part of the award night in November, The Student Skulls 2014 will be awarded to student members of the PADC. Winning a Student Skull is the best way to introduce yourself to the state's creative community and to get on the radar of prospective employers and clients.

There are four Student Skulls categories this year; Advertising, Brand Design, Film and Photography. For the chance to launch your career in spectacular fashion, download the briefs:
DGuqKLol6z7HB1gO-hSmbMs.jpgLeading Australian advertising agency GPY&R Sydney has been appointed by former U.S. VP Al Gore and The Climate Reality Project on a global campaign that puts pressure on world leaders, through their citizens, to commit to meaningful carbon emission reductions.

Led by Andrew Dowling, Lucielle Vardy, newly appointed executive creative directors Bart Pawlak and David Joubert, and Y&R New York's David Sharrod, the GPY&R Sydney team presented the campaign to Mr. Gore and his team at The Climate Reality Project, as well as the Climate Change and Communications Groups at the United Nations.

VIEW THE 'AL GORE' VIDEO
VIEW THE CAMPAIGN SITE
resize_then_crop_753_422.jpgThe 2014 Saatchi & Saatchi New Directors' Showcase #feelthereel premiered at Cannes Lions Festival of Creativity on 19th June, with a live event that introduced the Showreel of 19 films by 18 New Directors. Saatchi & Saatchi gave the audience a 'world first' experience: wristbands were handed out to all 2,300 audience members, and each individual wearer's emotional response was monitored for the entire time the NDS reel was projected.

VIEW THE VIDEO
ExperienceExtraordinary099.jpgAfter a protracted tender process, which began in January this year, Tourism WA has awarded its account to Melbourne-based Cummins & Partners. The agency has been appointed to all aspects of the account tendered - digital, experiential and brand.

Tourism WA values the business at more than $17m over 5 years, although that figure is believed to include media, which comes under the WA Government master media contract. The media account is currently handled by OMD.

Cummins & Partners CEO Sean Cummins is no stranger to tourism marketing. His former agency, Cummins Nitro (now Sapient Nitro), created 'The Best Job In The World' campaign for Tourism Queensland out of its Brisbane office in 2009. The campaign won a slew of awards around the world, including 3 Grands Prix at Cannes.
Skulls2014_Original_BLOG.jpgFor more than 20 years, the PADC Awards has recognised the exceptional work of its members. Now, for the first time, The Skulls 2014 will be open to all who strive for creative excellence.

To this end, the award categories have been overhauled. Sure, you'll still find the traditional disciplines, but you'll also discover plenty that's new.

So, find your category. Enter your best work. The Skulls are the highest accolade, the most valuable honour, for creative communications in Western Australia.

Accept no imitations.

Entries open online this Monday, August 18.
Download the Entry Kit here: THE SKULLS 2014 CfE.pdf
ADMA_Social_BLOG.jpgWho struggles with social media Customer Experience? If you do here's a breakfast event for you. Three successful Perth-based social strategists will explain how they are driving enhanced customer experience through the social sphere at ADMA's WA Branch final Early Bird Breakfast of 2014.

The speakers are:
•  Andrew Mathwin, Head of Digital, Clarity Communications, @matho77
•  Simon te Brinke, Social Business Strategist, Gramercy Park Consulting, @gramercypark
•  Peter Wernicke, Social Media Manager, Bankwest, @bankwest

The breakfast takes place on Wednesday 27 August at Fraser's Restaurant in West Perth from 7.00am to 9.00am

WPM secures Delta Group contract

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NeilClark_WPM_BLOG.jpgPrint management specialist WPM Group recently cemented the expansion of its capabilities, securing a major contract with Delta Group to manage the company's branded print, PPE and merchandise needs.

Delta Group includes eight individually operating entities, several of which sit under the Delta brand. WPM's agreement with the national construction and demolition company was formalised in July 2014 and encompasses an up-to-$1 million annual spend.
D&N.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Dave Gibson (right) and Nathan Lennon (left), creative directors at Droga5 New York.

BEST TV
Winner: Assassin's Creed. Is this TV advertising's greatest ever foot chase? No. Because nothing will ever beat a bunch of cops chasing a gang of bank-robbing bogans, while trying not to spill their beers. That said, it certainly makes for some fun viewing. READ MORE...
StJohns_BreakTheBarrier_BLOG.jpg303Lowe Perth and The Brand Agency are both finalists at the International AdStars Festival. The Festival and awards presentation will be held in the Korean resort city of Busan next week.

303Lowe is a finalist in the Direct and Print categories for their "Valentines Day" print work for IKEA. The Brand Agency is a finalist in Film for St John Ambulance of Western Australia " Break the Barrier".

1,666 finalists made it through the first round of judging at Ad Stars. In total 12,591 entries were received.

CAMPAIGN BRIEF gold Sponsors

CAMPAIGN BRIEF silver Sponsors

CAMPAIGN BRIEF bronze Sponsors

About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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