Coffee.jpgMarketforce has created a campaign to launch Coffees of Hope.

It's the first major campaign for Classroom of Hope, an innovative digital charity who's aim is to eradicate poverty in developing countries, by giving kids access to quality primary education.

In a world first, Coffees of Hope is a Facebook app that encourages people to buy their friends a virtual coffee (just $4) and in so doing they go into the draw to win a trip to Cambodia to visit the schools they've helped - it's informative, it's interactive and it's fun.

The video embedded in the app was created by creative team Megan Riley and Alida Henson, who also developed the coffees of Hope logo and overall app design.

Crownie big.jpgTo mark the arrival of the young Royals in Australia, SHEDcsc has produced a topical ad for Liquor Baron's promoting a special Crown Lager deal.

The ad also marks the return of Liquor Barons to SHED's growing stable of clients. In their increasingly competitive market Liquor Barons have engaged SHED to develop a new brand strategy and creative platform.

SHEDcsc creative director and partner Drew Ridley said, "We enjoyed a great relationship with Chris Obrien and the Liquor Barons team in the early SHED days when we worked with them on several projects. As their network of stores continues to expand and the market becomes increasingly competitive, it's time for a fresh creative and strategic approach. We're excited about the challenge and are looking forward to working with them to continue to build the Liquor Barons brand."
Blender.jpgYoung Directors Awards is calling out to all new directors who want global fame to submit their work.

If only we had more time and more budget is the cry that goes up from nearly every director. So for all of you who need just a bit more time to send in your brilliant work we have extended our deadline for entries to May 5th.

Directors' entries films will be shown to a multitude of international judges from the production and creative industries will draw up a shortlist after much debating and viewing. Also, one of the most celebrated directors Martin Werner will be joining the YDA judging panel this year in Cannes.

If directors' work is shortlisted it will be shown on the big screen at the YDA Show to an audience of hundreds of producers and creatives madly eager to snap up new talents on Thursday, June 19th at JW Marriott Theatre, Cannes at 17.00

To enter or for more details, visit the website: or contact Soraya via email here.
JEFF GOODBY Guest Speaker at Siren Awards.jpgThe best radio ad of 2014 will be battled out between leading ad agencies, radio stations and production studios as part of the national Siren Awards, and will be announced in Melbourne next month.

The finalists this year include; 2013 Gold Siren winners, John Mescall & Pat Baron from McCann Melbourne, with another Metro Trains campaign; winner of two consecutive Sirens rounds, Western Australian creative agency Marketforce; plus two other Perth agencies JWT, Perth and Gatecrasher and more than 20 other finalists from around the country.

41M-on-air.jpgFairfax Radio Network's Perth stations 6PR and 96fm will launch their own road safety campaign this Easter.  The initiative came after a powerful and moving interview by 6PR Mornings presenter Gary Adshead with Maria O'Shea, the West Australian mother who lost three of her four children in a car accident caused by a driver who was texting.

Fairfax Radio Network Perth management and staff were so moved by the interview, the stations decided to launch their own campaign to try to change behaviour and stop people from texting whilst driving.

NRMA.jpgIn the biggest account move this year M&C Saatchi, Sydney has won mega insurance brands NRMA Insurance, SGIC and the Western Australian based SGIO following a two-way shootout against Host, Sydney.

CB understands incumbent Whybin\TBWA, Sydney were knocked out of the pitch in late March, although one source says they did not re-pitch, citing differences of opinion on the future of the brand. The agency created a series of multi award-winning campaigns for the brand including NRMA 'Car Creation', which won the Australian Effies Grand Prix in September last year.
oneshowawards.jpgMarketforce has two finalists and The Brand Agency has one finalist at the upcoming One Show Advertising Awards.

The Perth finalists are in the Radio category - Marketforce's 'Geekiest Promo in the Universe - Klingon/Elvish/Dothraki' for Internode is a finalist in Campaign and the individual spot 'Klingon' is a finalist in Single. The Brand Agency's finalist is also in the Campaign category for the Perth Zoo 'Who am I?' series.

This year, The One Show will again be One Show. That means that all Gold Pencil winners across every discipline will be awarded at The One Show on May 9, 2014 at Alice Tully Hall, Lincoln Center in New York City.
TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email any jobs you have going to (please place "Employment Opportunities" in the email subject area) by 5.00pm Tuesday for listing on Wednesday morning.

News Corp Australia is the nation's largest media company operating over 150 house-hold name brands across print, digital and multimedia including Perth Now,, The Daily Telegraph, The Australian, and

The Role:
Working closely with the Digital team to build sales strategies and proposals maximising the vast News Australia digital network. You will also support the greater sales team across agency, direct and key accounts with integrated client opportunities.

Sophisticated stakeholder management is a must as you will liaise internally with our Operations Team to ensure seamless campaign execution and externally with key media agencies to ensure client delivery.

Administratively, you will have frequent exposure to a number of advertising systems and gather information for proposals, media schedules and projections.

Stay across latest digital publisher trends, work within a changing and diverse industry that operates within a high-speed environment.

Need to have extraordinary attention to detail, comfortable with dealing with multiple tasks, have excellent work-flow management.

Exposure to sales, media agency or related industries will be highly regarded. Relevant tertiary qualifications will help you put theory into practice.

This role provides an excellent opportunity for an eager and enthusiastic person seeking digital experience leading to long-term opportunities in media.

To express your interest please email your CV to:
John Thompson, Kenny Stewart, Luke Littlefield, Adrian Roeling.jpgMitchell & Partners has been appointed as the master media agency for the Australian Government.

Mitchells, in partnership with Adcorp, will commence from 1 July 2014 overseeing all Australian Government campaign and non-campaign media expenditure.

Says Luke Littlefield, CEO of Mitchells' parent company Dentsu Aegis Network: "We are absolutely thrilled that Mitchells has been successful in pitching for the Australian Government contract. We are delighted that our talented team; our proven expertise and track record with Government clients; and our commitment to delivering exceptional client service have given Mitchells the opportunity to work with one of the most important and prominent clients in the country."
08c99b8.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's Bestads guest judge is Jordan Atlas, SVP, executive creative director at Ignited in LA.

Winner: Thai Life Insurance: Unsung Hero. A powerful bit of storytelling that unveils an authentic snapshot of humanity at its finest. I watched this over and over again, finding new elements that made it better with every viewing. I'm torn whether I would categorize this as a tearjerker or feel good commercial of the year. Perhaps that's what makes it so amazing. READ ON...
JWT-LOGO-150.jpgThe New York Times reports that a funny thing happened on Monday morning to carefully laid plans by the giant JWT advertising agency to announce later in the year that it would bring back its longtime name, the J. Walter Thompson Company: The chief executive of the JWT parent, Martin Sorrell of WPP, let the cat out of the bag.

According to the New York Times Sorrell made the disclosure at a breakfast at the Pierre Hotel, one in a series of executive breakfasts hosted by The Wall Street Journal. READ ON...
padc-commune.gifThe PADC has introduced Commune  - a catch-up over a coffee on the third Wednesday morning of each month.

The first is being held tomorrow morning from 7.30am at the Gordon Street Garage in West Perth.

There's no agenda; just a chance to touch-base and hear what everyone's up to.

Anyone who may be interested is welcome - you don't even have to be creatives.
I-TOUCH-MYSELF-2.jpgShe sang it. She shouted it. And we couldn't help but listen. Now Chrissy wants us to hear her words again. For breast cancer awareness. Chrissy gave us this song. This is her divine wish. Touch yourself.

I-TOUCH-MYSELF-3.jpgFamily and friends have recorded the song as a tribute to the iconic Australian vocalist who passed away from breast cancer almost a year ago.

Some of Australia's leading female music artists - including Olivia Newton-John, Kate Ceberano, Deborah Conway, Little Pattie and Suze Demarchi - came together to reincanate Chrissie Amphlett's anthem, which was directed by Daniel Askill, Lorin Askill and Joel Pront via Collider.

The #itouchmyselfproject campaign was commissioned by Cancer Council NSW and created by JWT Sydney together with digital agency Soap Creative and PR agency Hill & Knowlton. The Project will be officially launched on Wednesday alongside a photographic exhibition at the Blender Gallery in Sydney.

jim.jpgThe Cannes Lions Young Marketers Academy is set to return to the International Festival of Creativity for a fifth year with new sponsor, leading brand and communications agency Dentsu Aegis Network, supporting the dedicated training programme.

A week-long course, taking place throughout the Festival week, the Young Marketers Academy addresses the importance of creativity in communications and provides a bigger picture of a marketer's role. Designed for young marketers working for client companies, the academy focuses on four key topics: The case for creativity; Communication strategy excellence; Best-practice agency- client relationships; and the modern brand. The course will be led by Jim Stengel (pictured), former global marketing officer of P&G, with experts Suzanne Tosolini, an independent consultant focused on all aspects of brand strategy, and Serfi Altun, founder and idea chef at Idea Bakery, serving as academy tutors. Dedicated to supporting the next generation of brand leaders, Dentsu Aegis Network will actively support the Academy across the week through a range of activities including access to inspiring and aspirational speakers.
Bankwest_Garry.jpgBankwest has launched an integrated campaign to support Australia's first and only everyday transaction account that enables members to earn Qantas Points. It leverages "Garry the Squirrel" in what is the next installment of the long-running 'Happy Banking' series of ads. The campaign was developed by Bankwest's marketing team in conjunction with creative agency, Host Sydney.

Screen Shot 2014-04-14 at 6.53.48 am.jpgBy Simon Veksner
Creative Director
DDB Sydney

Bob Hoffman's talk at Advertising Week Europe has generated a super-fun controversy.

A commenter on Campaign Brief opines: "So glad this is out there. Sick of the so called 'social specialists' in the agency talking shit the entire time." READ ON...
St-Johns-0142_UnderwaterBoy-v2_RGB-cropped[2].jpgSt John Ambulance Western Australia has launched a new advertising campaign with a hard-hitting message for people who aren't first aid trained via The Brand Agency.

The new campaign is led by 60, 30 and 15 second TV commercials that show a mother rush to the aid of her drowning child in a backyard pool, only to be prevented from rescuing him by an invisible barrier.

MOS_TVSTILL01.jpgCB Exclusive - With the ANZAC centenary looming, ANZAC Appeal organisers are tapping into new technology platforms to encourage support from Australians this year with a campaign breaking tonight via DDB Melbourne, Tribal Worldwide and Mango Australia.

In a fundraising first, the ANZAC Appeal has created 'The Minute of Silence', a pre-recorded minute of silence which can be purchased by phoning 1902 25 04 14 or texting SILENCE and state to 1999 1234.

BOB-HOFFMAN.jpgAt Advertising Week Europe, held in London earlier this month, Bob Hoffman, author of the adcontrarian blog, opens a fascinating debate on the failed predictions of advertising experts over the past decade, with particular focus on the social media marketing of brands.


Bob Hoffman is The Ad Contrarian. Bob is an author, speaker, and partner in Type A Group, a consultancy to agencies and marketers. Bob is author of "101 Contrarian Ideas About Advertising" which is the #1 selling advertising book on Amazon. Bob is also author of the book "The Ad Contrarian" and "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider.
RCT BOARD.jpgNominees for the Webby Awards 2014, which celebrate Internet achievement, have been announced.

Clemenger BBDO, Melbourne leads the Australian agency pack with four nominations. The agency has scored three nominations for Tourism Victoria's 'The Remote Control Tourist' in Best Use of Video, Web Guides/Ratings/Reviews and Social Media Campaigns and its Australia Post 'Video Stamp' has been optimized_3018000000119486.jpgnominated for Interactive Advertising & Media: Mobile & Experience Marketing.

Havas Worldwide Australia follows closely behind with three nominations; two for Durex 'Fundawear' in Mobile & Experience Marketing and Online Guerrilla & Innovation and one for Virgin Mobile Australia 'Cheers For All The Years' for Email Marketing.
scottludlam.jpgA fortnight ago, with the all-important by-election approaching, Senator Scott Ludlam's Green seat looked precarious. Richard Berney (whose day job is CD at 303Lowe) therefore took on the task of creating viral content on a shoestring to help attract the Green vote.
Leveraging the immense popularity of Senator Ludlam's 'Welcome to WA' speech, a social media strategy was designed to convert Senator Ludlam's words into the words of Western Australia.
The website introduced this ambition to the public.
Paul_Garrity_COO_Impulse_Screen_Media.jpgThe use of multiple screens and mobile devices by consumers to purchase products is growing, a trend outlined in a 2014 Millward Brown report and supported by recent research conducted by TechBeach start-up Impulse Screen Media.

The study by Impulse Screen Media asked questions about the use of multiple or second screens by Australian consumers whilst watching television. The study found that of those surveyed, 95 per cent have purchased items on their mobiles and tablets with 69.8 per cent purchasing items whilst watching television.
TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email any jobs you have going to (please place "Employment Opportunities" in the email subject area) by 5.00pm Tuesday for listing on Wednesday morning.

News Corp Australia has a unique role available in our Sales Support Department. It is a maternity leave position and if you enjoy the day to day management of sales systems, have an analytical mind, enjoy being the go-to person for all general trouble shooting then this could be the role for you.
Reporting to the Operations Manager, Sales, you will be responsible for ensuring that the sales systems are assisting the sales team to achieve their sales outcomes, you will analyse sales performance and recommend process improvement, assist with system and process adoption and generally underpin the sales team success.
To express your interest email your CV to
FUCK-THE-POOR.jpgThe Pilion Trust, a charity that helps some of the poorest and most vulnerable, has conducted a social experiment on the people of London to see if we really do care about those who are less fortunate.

A man wearing sign saying 'Fuck the poor' was sent out to the streets of the capital as part of a campaign for the charity by Publicis. Londoners were secretly filmed taking the man to task for the offensive statement.

Afterwards, the man flipped his sign over so that it read 'Help the poor' and he proceeded to ask for donations - but this time people completely ignored him.

HONEY-MAID.jpgOn March 10 Droga 5 New York made a Honey Maid commercial about what makes families, family. The spot featured gay dads, two mixed-race families (one military), a single dad and a punk-rock family.

And it received a lot of comments. See what they did with them.


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About Campaign Brief WA is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email

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