Burns moves to Meerkats
Tickets for Mixin conference for the web design and development commun…
Nick Cummins: A case for a good case study
Bestads Six of the Best reviewed by Leo Zhang, executive creative dire…
Top Jobs: This week's employment opportunities
"Rikki joining us to work with Josh in a senior role is just the perfect addition to the new team", said Beecroft. "Having seen what a great partnership Rikki and Josh have been and knowing how creative her work is, we're all extremely excited about her joining Meerkats. The new team is starting to take the shape I was aiming for when taking on the role of CCO, building a group that combines our creative and design thinking teams into one exceptionally talented bunch".
Mr Barnett said: "After 51 years in Dianella, congratulations on your move to this magnificent site with an incredible studio right in the heart of the CBD. It's an amazing addition to this city. I'm delighted to declare open Channel Nine's new Perth studio."
Nine Perth Managing Director Ray Wardrop and Nine Network Chief Financial Officer Greg Barnes welcomed over 250 guests including local media, advertising agencies and clients to the party which was held at Nine Plaza.
Passengers will see the first poster at Rockingham station. Other posters will appear at stations along the line as the campaign rolls out.
Over the past ten years public transport usage in Perth has increased by 67%, three times the rate of population growth over the same period. It is estimated that more than 50,000 passengers use the 70 kilometre Mandurah railway every weekday.
As one of the fastest growing regions in Australia, Coast FM reaches more than 300,000 people (more than 65,000 families) in an area that extends from north of Bunbury up to Rockingham. The annual Peel district expenditure exceeds $1billion a year.
The campaign was commissioned by Sales Director Mike Locke and created by John Ilian at Sharper Pencil Marketing Communications.
The Perth creative community is buzzing with the much anticipated conference debut for Mixin - a high-energy conference for the web design and development community to rival interstate and international counterparts.
For its inaugural year, Mixin has revealed seven high-profile speakers with backgrounds from international brands including Dropbox, Salesforce, Facebook, The New York Times, Google, DigitalOcean and Slack for a one-day world class conference at the State Theatre of WA on October 28, 2016.
Available for free to Getty Images customers, the plugin offers a vast selection of royalty free imagery, expertly curated creative imagery from the Prestige collection, the company's award-winning imagery from the 130,000 news, sports, and entertainment events it covers each year, as well as the world's deepest digital archive of historic photography.
Going into the judging at Spikes Asia this year, I was concerned that national styles would play a big part in the judges' decisions. I was lucky enough to be on Kentaro Kimora's Digital and mobile panel along with judges from China, Singapore, Indonesia, South Korea and the Philippines. So we all had the potential to be drawn to very different styles of humour, insights and solutions. But that wasn't the case.
Although the work we judged - which started as a list of over 500 entries - was very diverse in tonality and levels of craft, the judges were very consistent in their views. Another thing that was very consistent over the four days of judging apart from the humidity, was how everyone entering these kinds of festivals ends up building the same style of case study.
There is a formula for a reason, I hear you cry. And yes, there are probably a few things that are important to keep doing but the problem is everything ends up looking like this.
This week's guest judge is Leo Zhang, executive creative director, BBH China.
It's a big week for Bestadsontv. I definitely believe some pieces of this week will win the Lions however I won't wager the same as Gary Lineker.
Winner: Audi "The comeback". Brilliantly powerful storytelling. The most ferocious monster experiences the ups and downs in his modern life and gains his glory back with Audi Piloted Driving. It tells me again that a great character settings naturally leads to a great story. READ MORE...
This is a rare opportunity to join WA's most successful marketing communications agency. We're looking for that rare individual that is indispensable to both the client and the agency. You will thrive on the creative process to solve business problems and be energised when you hear the words "no, that can't be done". Taking a leadership role on one of WA's most iconic and admired brands; budgets, timelines and JDRs will be second nature. Challenging the norm and delivering outstanding creative solutions will be what drives you. It's about creating work that works and the crucial role a brilliant Senior Account Manager plays.
Leading a support team, you will report to a Group Account Director for support, mentoring and personal development. You will be able to demonstrate agency experience in Account Management, looking for that next step as you strive towards an Account Director position.
If you are serious about your career in advertising, then this is the opportunity for you. Great job, great agency and great clients.
• PROMOTIONS EXECUTIVE - SEVEN WEST MEDIA
• DIGITAL CONTENT SPECIALIST - ANGLICARE
• SEVEN TWENTY x 18
Sage is the market leader for integrated accounting, payroll and payment systems across the globe. In Australia, New Zealand and the Pacific Islands region, Sage boasts over 20,000 business customers and more than 100 key business partners.
Sage Australia was impressed with Bonfire's thorough proposal and research process and the results they're achieving for other high-profile service companies.
Anthony Pignatiello (pictured), Campaign Manager Sage Australia said Bonfire has provided exceptional customer service from the start.
Mix 94.5 has reasserted its #1 position P10+, with a 1.2% rise to a 15.6% share.
In its heartland of P40-54, Mix94.5 was up even more +1.6 to 25.2% share and clearly #1. It also gained +4.6 to 19.1% in P55-64.
Nova 93.7 is #2 overall with an 11.3% P10+ share but it wasn't great survey for the station. As well as slipping -1.6% P10+, it also down -4.1% in the key 25-39 demo to 16.9%, -2.8% in 40-54s to 9.3% and up just 0.4% to 18.0% in 18-24s.
It was an odd result for Mix stablemate Hit92.9. It remained the third commercial station P10+ on 11.0%, up +0.1% from Survey 5. However, it fell in its younger target demos - 1.8% to 22.3% in 10-17s and -1.7% to 22.7% in 18-24s, but was up 1.1% to 19.5% in 25-39s and 1.4% to 8.5% in 40-54s.
96FM was regained some ground for P10+, going up 0.3% to an 8.4% share. It also gained +1.8% to 6.0% in 18-24s and +3.9% to 12.2% for 25-39s, although that was offset by a loss of -3.1% to 11.3% in 40-54s.
6PR lost -1.1% to 6.7% P10+, and also recorded losses in its key older demographics: -1.9 to 4.4% P40-54, -3.6% to 8.6% P55-64 and -0.7 to 17.6% P65+ (#1 commercial).
6IX had a solid survey with slight rises in all demos except P55-64, where it dropped -0.8% to 10.9%.
In the Battle of Breakfast, Mix 94.5 is back on top. Clairsy, Matt & Kymba gained +1.9% to 15.0%, while Nova 93.7s Nathan, Nat & Shaun dropped -1.5% to 12.3%.
"You could certainly save money by inviting people to your wedding in an email, but not many people would show up." - Rory Sutherland
I was not designed for the clinical beauty of Singapore. It has the humidity of a Bikram Yoga Studio inside a Turkish Bath House. I have hair that is the opposite of short. Subsequently, whenever I go there I feel like I have a dead octopus on my head.
I am perfectly designed for the temperature you feel at the base of a lone pine tree on the Tundra in the Arctic Circle. So, the relentless moisture of Singapore creates or adds to the fog in my head.
As it turned out, it would be the place that cleared it too.
The 2016 Spikes Asia festival wrapped up at the end of last week. See all the category winners here.
When I attended the first Spikes Asia in Singapore the talks and discussions were based on fairly broad topics. I remember the legendary Australian author, Bryce Courtney, throwing himself on the floor and rolling around as he pleaded with the audience to aim higher than the materialistic goals we all share. It was an impressive performance for an eighty year old and certainly held everyone's attention. Sir Martin Sorell, from WPP, headed a discussion on the future of advertising and turned out to be quite accurate in his predications, unlike the Chief Marketing Officer of Nokia (remember them), who probably should have paid more attention to Sir Martin.
In contrast this year was all about the details, how things worked, what worked best and most refreshingly what didn't. The best presentations were the ones where the client and agency took the stage together and were brutally honest.
Its addition means The Radio Sales Network will now represent 128 regional radio stations in 77 markets across Australia, with a potential reach of almost 8.5 million people.
Neal Hardcastle is the Perth representative for TRSN.
This year's awards were: Gold for The Village Australind Branding, Silver for MCG Architects Branding, and Bronze for Busselton Villas & Caravan Park Branding in the Logo ReDesign category; and Bronze for 'The Friendly Place to Shop', Busselton Boulevard Shopping Centre in Consumer Newspaper/Magazine Campaign.
Working with Saatchis USA, the team from USA Today chose three countries to shoot "amazing encounters" on a unique 360 degree video camera set up. The end viewer will then view these encounters using 360 degree virtual reality goggles. This new technology is becoming the trend for large corporations to launch their new campaigns and now Split Screen have had first-hand experience shooting for VR.
Split Screen Producer Lee Guy-Wallis said it was a thrill to be selected to co-ordinate the shoot for one of the USA's biggest media organisations and biggest agencies.
In announcing the appointment, IAB Australia also recognised and warmly thanked Ed Harrison, CEO of Yahoo7 for his leadership of the board during his two year term as chair. The role of IAB chair is rotated through the IAB Board with a maximum tenure of two years.
Says Harrison: "The IAB has achieved a lot in the last two years, especially in its world leading development of online audience measurement. Now that Vijay is up and running, it's a great time to pass on the baton. The IAB Board is strong and Nicole will do a fantastic job."
"The opportunity with OMD excites me because it is the first agency in Perth to fully embrace the common ground of consumer planning with media strategy providing a natural connection between consumer brand journey with media consumption," said Cameron. In the development of this role OMD WA have joined the ranks of some of the world's most innovative planning agencies."
The feature includes seasonal recipes and a 'how to guide' on ways to cope with your health and allergy ailments that can arise this time of year a long, and a 'What's On' and 'Where To Go' guide of activities to keep you busy these School Holidays. The paper also pays tribute to the Queens 90th birthday and find out what it means to the people of Perth.
"News Corp saw the opportunity to tap into the midweek mindset of the Perth commuter," The Sunday Times editor Rod Savage said. "It's great to see Perth's leading digital news provider extending its reach into a more traditional format midweek."
Besides the CBD, the paper will also be available from inner-city IGA stores and McDonald's restaurants at Jolimont, North Perth, Northbridge, Hay Street, South Perth and William Street.
The appointment of SAS comes as TVNZ plans to boost its profile in the Australian advertising market.
TVNZ reaches 2.2 million New Zealanders each day across its television and online operations. TVNZ boasts the two most watched channels in the country, being TV ONE and TV2, a brand new male-skewed channel named DUKE, the country's favourite domestic on-demand destination, TVNZ OnDemand, and the leading news website ONE News Now.
The Perron Group and Frasers Property own the premium CBD asset jointly with leasing managed by JLL.
"With the tightening of the commercial leasing market in the CBD, Central Park management are keen to explore new ideas around how they approach the market, and how they can increase the iconic building's brand value over the medium to long term", said Block Account Director Giulia Palandri, "So, while we are developing a leasing campaign to launch as soon as possible, we are also commencing a broader research project with our partners Metrix, that will inform the long term direction."
This week's guest judge is Doerte Spengler-Ahrens, chief creative officer at Jung von Matt/Elbe in Hamburg, Germany.
Winner: Adidas. After all the TV ads to celebrate the handicapped sportsmen, running with one foot I must say this is a very honest one because it mirrors the thoughts of the viewer. It focuses on the word "odd" which is exactly what people think when they see handicapped people performing as athletes. The TV spot turns around the meaning of the word "odd" and disarms it. As a result you feel odd finding running with one leg, odd. So it not only motivates the handicapped to keep on performing but also the regular sportsmen to stop finding it odd. READ MORE...
Directed by Oliver Stone, the movie delves into the details and personal life of the man responsible for what has been described as the most far-reaching security breach is US intelligence history.
All guests were given Rubik's Cubes - a major set piece in the movie - to take home as a souvenir from what was arguably the most thought-provoking film of the year to date. Snowden is in cinemas tomorrow.
• DIGITAL CONTENT SPECIALIST - ANGLICARE
• SOCIAL MEDIA SPECIALIST - BANG DIGITAL
• PUBLIC RELATIONS SPECIALIST - ANGLICARE
• MARKETING AND COMMUNICATIONS MANAGER - McKINLEY PLOWMAN
• SEVEN TWENTY x 18