The campaign will feature a number of executions including two television commercials.
'Cry', directed by Revolver's Steve Rogers, is the first TVC to hit television screens, airing nationally on Sunday evening. This will be accompanied by outdoor, print and digital advertising across the country. The second TVC, 'Slide', will follow later in the year, launching during the cricket.
VIEW THE SPOT
Continue reading VB gets 'Real' in new campaign via Droga5.
TELEVISION

Top 5 Prime Time Programmes - People 18-39
1. Wednesday 2036-2149 Such is Life - Ben Cousins TVW-7 29.5
2. Thursday 2054-2154 Such is Life - Ben Cousins TVW-7 23.0
3 Thursday 2034-2054 Such is Life - Panel Discussion - Before TVW-7 20.7
4. Sunday 2030-2130 Offspring NEW-10 15.6
5. Thursday 2000-2030 How I met your Mother - EP2 TVW-7 14.1
Top 5 Prime Time Programmes People 25-39
1. Wednesday 2036-2149 Such is Life - Ben Cousins TVW-7 33.1
2. Thursday 2054-2154 Such is Life - Ben Cousins TVW-7 26.5
3 Thursday 2034-2054 Such is Life - Panel Discussion - Before TVW-7 24.2
4. Sunday 2030-2130 Offspring NEW-10 17.2
5. Tuesday 2040-2140 Packed to The Rafters TVW-7 16.6
Top 5 Prime Time Programmes - People 18-39
1. Wednesday 2036-2149 Such is Life - Ben Cousins TVW-7 29.5
2. Thursday 2054-2154 Such is Life - Ben Cousins TVW-7 23.0
3 Thursday 2034-2054 Such is Life - Panel Discussion - Before TVW-7 20.7
4. Sunday 2030-2130 Offspring NEW-10 15.6
5. Thursday 2000-2030 How I met your Mother - EP2 TVW-7 14.1
Top 5 Prime Time Programmes People 25-39
1. Wednesday 2036-2149 Such is Life - Ben Cousins TVW-7 33.1
2. Thursday 2054-2154 Such is Life - Ben Cousins TVW-7 26.5
3 Thursday 2034-2054 Such is Life - Panel Discussion - Before TVW-7 24.2
4. Sunday 2030-2130 Offspring NEW-10 17.2
5. Tuesday 2040-2140 Packed to The Rafters TVW-7 16.6
Continue reading Initiative Media Week in Review: August 22 - 28.
It's the Festival of Ideas ladies and gentlemen and it's bigger and better than ever.
After last year's change of venue proving to be such a rip roaring success, we are heading back to the bat cave at the Yanchep Inn for another two days of inspiration via some of the best brains in the business.
Continue reading Festival of Ideas: Registrations closing tomorrow.
WED 1 SEPT AT 9PM ON ABC1, THURS 2 SEPT AT 8.30PM ON ABC2
In Episode 8, Wil Anderson, Todd Sampson and Russel Howcroft are joined by Matt Eastwood and Carolyn Miller.
The Pitch: Fnuky (Adelaide)
vs Play (Sydney)
The Parent Licence. A campaign to convince Australians that would-be mums and dads should be forced to pass a competency test before being allowed to breed.
VIEW THE FNUKY ADELAIDE PITCH
VIEW THE PLAY SYDNEY PITCH
The following job opportunities are currently available. Each week
Campaign Brief posts available positions within the industry (free for
direct hires). Email any jobs you have going to martin@campaignbrief.com
ADVERTISING SALES EXECUTIVE (AGENCIES) - THE WEST AUSTRALIAN
A position exists for a talented sales person to join a successful, motivated and hard working team. Your responsibilities will involve growing revenue from an existing client base while identifying new business opportunities from within your designated area. You need to be well presented, have an outgoing and enthusiastic personality and possess an inward desire to achieve your sales targets. Having experience within the newspaper or media industry would be viewed favourably together with a proven track record in sales.
As an enthusiastic sales executive you must be able to quickly build relationships with existing clients and demonstrate how newspaper and online advertising solutions work. The ability to work to deadlines is essential as is a current C class licence. A comprehensive training program is offered on all aspects of advertising and sales, thorough management support is also given. We offer an attractive salary, a sales incentive structure and the benefits of working at an award-winning site in Osborne Park, including staff gymnasium and free secure parking.
This role is a 12 month contract to cover maternity leave.
Written applications detailing qualifications and experience should be sent to:
Cathy Leonard
West Australian Newspapers Limited
50 Hasler Road
Osborne Park WA 6017
Or emailed to cathy.leonard@wanews.com.au.
Applications close at 5pm on Friday 17th September 2010.
ADVERTISING SALES EXECUTIVE (AGENCIES) - THE WEST AUSTRALIAN
A position exists for a talented sales person to join a successful, motivated and hard working team. Your responsibilities will involve growing revenue from an existing client base while identifying new business opportunities from within your designated area. You need to be well presented, have an outgoing and enthusiastic personality and possess an inward desire to achieve your sales targets. Having experience within the newspaper or media industry would be viewed favourably together with a proven track record in sales.
As an enthusiastic sales executive you must be able to quickly build relationships with existing clients and demonstrate how newspaper and online advertising solutions work. The ability to work to deadlines is essential as is a current C class licence. A comprehensive training program is offered on all aspects of advertising and sales, thorough management support is also given. We offer an attractive salary, a sales incentive structure and the benefits of working at an award-winning site in Osborne Park, including staff gymnasium and free secure parking.
This role is a 12 month contract to cover maternity leave.
Written applications detailing qualifications and experience should be sent to:
Cathy Leonard
West Australian Newspapers Limited
50 Hasler Road
Osborne Park WA 6017
Or emailed to cathy.leonard@wanews.com.au.
Applications close at 5pm on Friday 17th September 2010.
Continue reading This week's employment opportunities.
Following on from last week's episode, 'Dance Class', this week Ian's physical form is tweaked with the help of a personal trainer as well as a visit to a Bondi pharmacy.
Is your work ready for AWARD? Entries close September 29. iansgettingready.com
Law, an Australian who has spent most of his career overseas, working first in London and then the US, will take the stage in Noosa this October, providing a rare opportunity for the Australian advertising community to hear how he has delivered groundbreaking work at one of the world's most admired digital agencies for more than 10 years.
He's responsible for the creative vision of R/GA, Adweek's Digital Agency of the Decade, and in his role, he guides creative teams working with global clients such as Nike, HP, Mastercard and Walmart.
First cab-off-the-rank was Grey Healthcare, Sydney, whose campaign has been running until recently.
The second phase of the campaign, by Gatecrasher will air from September to the end of 2010.
The Brand Agency and 303 have picked up a Gold and Silver respectively at the second Australian Effie
Awards. Brand's Gold was in the Best State Campaign category for Curtin University 'The Box', which it produced jointly with Longtail.
303's Silver came in the Small Budget Between $500,000 - $1 million category for the launch of Racing & Wagering WA's 'Player' brand.
17 Gold, 15 Silvers and 18 Bronze Effies were announced at a gala dinner in Sydney last night attended by 500 guests. Click here for the full list of winners:
The Aust Effies 2010 winners.pdf
TELEVISION

Top 5 Prime Time Programmes - People 18-39
1. Tuesday 2130-2130 Packed to The Rafters TVW-7 13.6
2. Sunday 20.30-2230 Offspring - Telemovie NEW-10 13.4
3 Sunday 1930-2030 Talkin' 'Bout your Generation NEW-10 13.3
4. Tuesday 1930-2000 Modern Family NEW-10 12.1
5. Sunday 1900-1930 Rules of Engagement NEW-10 11.4
Top 5 Prime Time Programmes People 25-39
1. Tuesday 2130-2130 Packed to The Rafters TVW-7 16.5
2. Sunday 2030-2230 Offspring - Telemovie NEW-10 15.6
3 Sunday 1930-2030 Talkin' 'Bout your Generation NEW-10 14.7
4. Tuesday 1930-2000 Modern Family NEW-10 14.4
5. Thursday 2030-2100 How I Met Your Mother (Rpt) TVW-7 13.3
Top 5 Prime Time Programmes - People 18-39
1. Tuesday 2130-2130 Packed to The Rafters TVW-7 13.6
2. Sunday 20.30-2230 Offspring - Telemovie NEW-10 13.4
3 Sunday 1930-2030 Talkin' 'Bout your Generation NEW-10 13.3
4. Tuesday 1930-2000 Modern Family NEW-10 12.1
5. Sunday 1900-1930 Rules of Engagement NEW-10 11.4
Top 5 Prime Time Programmes People 25-39
1. Tuesday 2130-2130 Packed to The Rafters TVW-7 16.5
2. Sunday 2030-2230 Offspring - Telemovie NEW-10 15.6
3 Sunday 1930-2030 Talkin' 'Bout your Generation NEW-10 14.7
4. Tuesday 1930-2000 Modern Family NEW-10 14.4
5. Thursday 2030-2100 How I Met Your Mother (Rpt) TVW-7 13.3
Continue reading Initiative Media Week in Review: August 15 - 21.
The following job opportunities are currently available. Each week
Campaign Brief posts available positions within the industry (free for
direct hires). Email any jobs you have going to martin@campaignbrief.com
CLIENT PROMOTIONS MANAGER - NOVA 93.7
If a week is a long time in politics, then a year goes in the blink of your eye in radio!
What are you up to for the next year? Want to try out the whirlwind ride of a lifetime? Nova 93.7 needs a Client Promotions Manager to cover a 12 month maternity leave contract. You'll need great attention to detail, a can-do attitude, and an ability to follow through. Previous marketing, sales or event co-ordination and any media experience is preferred.
Most of all, you'll need to be able to juggle a million balls at once, and love it, every day for a year.
Think you're up to it?
Get in touch with Jamie Martinovich, Client Director at Nova 93.7 on (08) 9489 1937 or email jmartinovich@dmgradio.com.au
Applications close Friday 17 September, 2010.
CLIENT PROMOTIONS MANAGER - NOVA 93.7
If a week is a long time in politics, then a year goes in the blink of your eye in radio!
What are you up to for the next year? Want to try out the whirlwind ride of a lifetime? Nova 93.7 needs a Client Promotions Manager to cover a 12 month maternity leave contract. You'll need great attention to detail, a can-do attitude, and an ability to follow through. Previous marketing, sales or event co-ordination and any media experience is preferred.
Most of all, you'll need to be able to juggle a million balls at once, and love it, every day for a year.
Think you're up to it?
Get in touch with Jamie Martinovich, Client Director at Nova 93.7 on (08) 9489 1937 or email jmartinovich@dmgradio.com.au
Applications close Friday 17 September, 2010.
Continue reading This week's employment opportunities.
-- Unique, online auction provides up-close, personal access and cool "New York Experiences" to support club foundation --
New York - The ADVERTISING Club is announcing its first-time, online auction open to the industry that provides one-on-one access to some of the biggest names in advertising and marketing. The AD Club All Access Auction will offer 29 exciting "New York experiences" with high profile, star executives from the agency, media and corporate worlds to underscore its mission of making connections, learning from the pros and "giving back." Proceeds of the auction will go to the Club's Foundation, which funds educational initiatives, scholarships and mentoring programs for students looking to enter the business.
During the lead up to the event, Ian's preparations will be shared via regular episodes viewable on the site. In this episode, 'Dance Class', we follow Ian's efforts to tweak and craft himself to perfection in his bid to be ready for AWARD show. The call for entries Early Bird Special closes this Thursday, 26th August.
Festival of Ideas 2010_info_.pdf
Now that we have our final judge locked in and loaded, we have a formidable line-up ready and willing to inspire. Check out their credentials - you will be impressed. With the GFC out of the way and election yesterday's news (sort of) there are no excuses left.
So please make it a priority to get your registration forms in by next Tuesday, August 31.
Places are strictly limited and tickets will be selling fast. This is a members only event so log on to www.padc.com.au and join now.
Andrew Tinning, President
Top student honours went to Liam Riddler, while Wilora Mendonez Keeley was runner up.
Continue reading AWARD School celebrates Perth graduation.
Gatecrasher's AC/GC immediately whipped the crowd into a frenzy with Bon Jovi's anthemic Livin' on a Prayer followed by Metallica classic Enter Sandman. The night was off to a flying start.
Media agency Initiative has been retained by national hardware chain
and long-term client Bunnings after a deep and extensive review of
Bunnings' media performance in a shoot-out against Ikon. The win was
announced by Initiative Australia's new CEO, Tracie Michael.
Continue reading Initiative wins $40m+ Bunnings media review.
Find out tonight at the Irish Club 'Coliseum', Townsend Road Subiaco, as they go up against Naughty Hawk, Rich Black and the 5 Mils Bleed, Menage a Trois Oh Trois, Cooch, Meertwats and Two Songs Max.
Doors open 6.30pm. First band 7.30pm.
Tickets $10 at the door.
Continue reading Farewell Ryan and Chuey.
The ADMA Digital Day
Friday, 27 August, 2010, Perth Convention Exhibition Centre
Morning workshops, 8:30am-12.15pm:
Carolyn MacDonald - Head of Marketing, ABC Innovation.
A case study of the marketing campaign for the ABC's Bluebird AR project, plus insights into the ABC's approach to innovation.
Morning workshops only $200 + GST
Morning workshops and luncheon $250 + GST
Luncheon only $90 + GST
For registration and enquiries please call Dennis Pentony on 9459 8465.
Friday, 27 August, 2010, Perth Convention Exhibition Centre
Morning workshops, 8:30am-12.15pm:
- Julian Sallabank - Chief Executive Officer, Student Edge. Key insights into the youth market, integrating sponsors and social media.
- Tim Elleston - Head of Digital Media, Murdoch University. Optimising conversions by understanding your users' online behaviour.
- Kristen Vang - Principal Digital Strategist at Thinq Digital. Location based marketing using new social network tool foursquare.
Carolyn MacDonald - Head of Marketing, ABC Innovation.
A case study of the marketing campaign for the ABC's Bluebird AR project, plus insights into the ABC's approach to innovation.
Morning workshops only $200 + GST
Morning workshops and luncheon $250 + GST
Luncheon only $90 + GST
For registration and enquiries please call Dennis Pentony on 9459 8465.
The Seven Network has announced the appointment of Phil Hastie as Group Sales Manager, Perth.
Hastie has been with the network over a period of twenty years, the last fourteen as Group Sales Manager in Adelaide.
Hastie takes over the GSM role from Damian Hampson, who has been elevated to Sales Director after the retirement announcement of Seven stalwart Bruce Gliddon, who has been at the network for 30 years.
Hastie has been with the network over a period of twenty years, the last fourteen as Group Sales Manager in Adelaide.
Hastie takes over the GSM role from Damian Hampson, who has been elevated to Sales Director after the retirement announcement of Seven stalwart Bruce Gliddon, who has been at the network for 30 years.
Cooch and Sydney's Bondi Advertising faced-off in 'The Pitch' segment, with each of them being charged with creating a jingle-based for the two major parties in Saturday's Federal Election. ('The Pitch' appears in the last few minutes of the show, from 37:30)
Regular panellists Todd Sampson and Russell Howcroft plus political journalist Annabel Crabb, former Liberal leader John Hewson and 2007 Labor Party campaign creative director Neil Lawrence all favoured Cooch's simpler and more 'on-strategy' ad over Bondi's spot for the Labor Party.
WATCH THE PITCH SECTION HERE
Continue reading Cooch jingle spot for Libs wins on Gruen Nation.
TELEVISION

Top 5 Prime Time Programmes - People 18-39
1. Tuesday 2130-2130 Packed to The Rafters TVW-7 15.4
2. Tuesday 1930-2000 Modern Family NEW-10 12.0
3 Monday 1930-2030 Undercover Boss NEW-10 11.0
4. Tuesday 2000-2030 Rules of Engagement NEW-10 11.0
5. Sunday 1930-2030 Talkin' 'Bout Your Generation NEW-10 10.9
Top 5 Prime Time Programmes People 25-39
1. Tuesday 2130-2130 Packed to The Rafters TVW-7 16.9
2. Tuesday 1930-2000 Modern Family NEW-10 14.1
3 Monday 1930-2030 Undercover Boss NEW-10 13.1
4. Tuesday 2000-2030 Rules of Engagement NEW-10 13.1
5. Sunday 1900-1930 Rules of Engagement NEW-10 12.8
Top 5 Prime Time Programmes - People 18-39
1. Tuesday 2130-2130 Packed to The Rafters TVW-7 15.4
2. Tuesday 1930-2000 Modern Family NEW-10 12.0
3 Monday 1930-2030 Undercover Boss NEW-10 11.0
4. Tuesday 2000-2030 Rules of Engagement NEW-10 11.0
5. Sunday 1930-2030 Talkin' 'Bout Your Generation NEW-10 10.9
Top 5 Prime Time Programmes People 25-39
1. Tuesday 2130-2130 Packed to The Rafters TVW-7 16.9
2. Tuesday 1930-2000 Modern Family NEW-10 14.1
3 Monday 1930-2030 Undercover Boss NEW-10 13.1
4. Tuesday 2000-2030 Rules of Engagement NEW-10 13.1
5. Sunday 1900-1930 Rules of Engagement NEW-10 12.8
Continue reading Initiative Media Week in Review: August 8 - 14.
Ian is a man, and he's also an idea being crafted from a first-thought into something good.
As you can see, he's not yet ready for AWARD. But over the next few weeks and months, Ian will be tweaked, crafted and fiddled-with to make him the best he can be.
During the call for entries period and leading up to the event, Ian's preparation journey will be shared via regular episodes uploaded to iansgettingready.com.
The first installment, 'Dance Class', will be released next week, and eight others will follow.
Anyone can help craft Ian by voting on the finer details of his personal grooming, attire and choice of escort for AWARD night, by visiting the website.














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