NightCircus_BLOG.jpgOnce again, WA's media has come to the party in a huge way to support the Oasis Ball Major Auction, with more than $500,000 worth of media and travel packages to go on the block on Friday, March 13, under the Big Top on Langley Park.

It is an amazing range of out-of-home, television, press, radio, online, metro and regional media - you could put together a year's schedule in one night at a massive discount!

Plus there's two great travel packages in there too. Make sure you check them out.

This is the major fundraising activity of the Ball and these media donations are offered in good faith and the spirit of raising money for the Oasis Project. Please consider this at the time of bidding and booking.

Download the list here: 2015 Oasis Ball Major Auction List.pdf

Even if you're not going to the Ball, you can submit a pre-bid prior to the event. Contact Angela Naaykens at The Brand Agency and she'll record your bid. You never know, you might be lucky.

And remember, it's all for a great cause - The Salvation Army's Crossroads West program for youth at risk.
Screen Shot 2015-03-04 at 8.19.02 am.jpgAd Council has launched its new campaign called 'Love Has No Labels' via R/GA New York. The campaign challenges Americans to open their eyes to its bias and prejudice and work to stop it in themselves, their families and their colleagues.

The campaign was created by R/GA global chief creative officer an Aussie expat Nick Law and executive creative directors Eric Jannon and Aussie expat Chris Northam.


Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.

At Marketforce the thing we all care most about is effective creativity. Or as we call it, 'the work, the work, the work'. The Work is where the brand meets the consumer. The Work is what touches their hearts and minds. The Work is what leads to the sale.

If you are an Account Director who is driven and passionate about creativity and the work, we want to hear from you. With continued growth Marketforce are seeking to appoint an Account Director to join our team to work across high profile clients and deliver campaigns across all communication channels.

Reporting to a Group Account Director, key responsibilities include delivery against forecasted revenue streams, generation of new business opportunities with new and existing clients and the management and responsibility of projects including new business pitches, communication and creative strategy, campaign execution and post campaign analysis review.

To succeed in this role you will need to have experience in all aspects of the advertising process and the confidence, motivation, organisation and leadership skills to manage a group of clients in a fast moving business environment.  A key strength will be tenacity and a commitment to delivering work that works.

Advanced skills in MS Excel, Word and PowerPoint and your understanding of digital, print and broadcast production processes would be considered highly advantageous.

If this opportunity sounds like the next step in your career and you feel you have all the required skills and attitude to succeed in a demanding but rewarding business, please forward your resume and covering letter to

Applications should be marked private and confidential and addressed to the Director of Human Resources.


Google Play.jpgBBH Los Angeles has released a new Google Play film in the "California Inspires Me" series. It features Devo lead singer, Mark Mothersbaugh narrating on growing up legally blind, despising music until he saw the Beatles, and how Devo got it's name.

Screen Shot 2015-03-03 at 9.10.56 am.jpgClio has launched its Call for Entries with the deadline for entries closing on Friday, April 3.

The Award Show will be held on Wednesday, September 30th at the American Museum of Natural History in New York.

Carlos Camacho ECD Lowe Vietnam.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Carlos Camacho, executive creative director at Lowe Vietnam.

Favorite: Loto Out Of Office. I loved and enjoyed this spot starring two "office easy riders" that shows what it feels to have the winning ticket, a journey from monotony to awesomeness. The "Mexican-fiesta" version of Steppenwolf's Born to be wild serves as a great soundtrack that sets the mood perfectly. READ MORE...
Content.jpgCannes Lions has announced the launch of the Glass Lion: The Lion for Change; an award with the support of LeanIn.Org which specifically recognises work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages.

Founder & CEO of IfWeRanTheWorld/MakeLoveNotPorn and former founder of BBH New York, Cindy Gallop (left), has been appointed as the inaugural Glass Lions' jury president

It is the Festival's long-held belief that marketing actively shapes culture, and the launch of the award is part of an on-going commitment to positively impact the course of communications.
Mark Tutssel-thumb-400x265-99373.jpgMark Tutssel, global chief creative officer of Leo Burnett Worldwide has been named as jury president for the 2015 London International Awards (LIA). Tutssel will preside over the Non-Traditional jury.

As chief creative officer of Leo Burnett Worldwide, Mark Tutssel serves as the global network's creative leader and is responsible for setting the creative vision for the network's 85 global offices, helping Leo Burnett move up to the 3rd most awarded network in the world. Under his creative leadership, Leo Burnett has developed world-class campaigns for some of the world's most iconic brands.
News Corp Australia, the official representative of the Cannes Festival of Creativity in Australia has today opened entries of the 2015 Cannes Young Lions competition.

The competition, which closes on 9 April is open to anyone under the age of 28. Entry to the marketing category is open to anyone under 30. Registration costs $75 +GST.

For more information, please visit or follow News Corp Australia on Facebook at
wallpaper-Toyota_Fortuner-1.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Disputes about the size of a logo are the most tedious conversations you can possibly have. Personally I'm glad when a brand has a fixed rule about logo size; it eliminates the debate.

But no one seems to have a fixed rule about packshots.

The general principle at many companies seems to be 'just make it as big as possible'. READ ON...

Industry farewells Reece Hogan from Channel 9

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Reece_P1090535.jpgReece_P1090519.jpgIt was a huge turn out at The Subi Hotel last night for one of the good guys in the industry. Reece Hogan, who has resigned from his Sales Director role at Channel 9, was farewelled by around 140 work mates, clients, competitors and friends after 12 years at the station.

Hogan has purchased a Mortgage Choice franchise that launches in April. You can contact him on

RAC_GivingBack_1_BLOG.jpgRAC has launched the second phase of its 'For the better' brand communications via J.Walter Thompson. This master brand activity is designed to give Western Australians an understanding of how RAC is able to make RAC_GivingBack_2_BLOG.jpgthings 'better' for them.

JWT said the campaign achieves what many have tried and failed to do before - create an emotionally resonant way to express a complicated, functional brand truth  - in this case the fact that the RAC is a mutual organisation. It does this by framing mutuality as 'giving back'.

Watch the TVC here.
Online advertising in Australia has continued its steady growth according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 31 December, 2014. 

The report, which is compiled by PricewaterhouseCoopers on behalf of the IAB, shows that overall expenditure for the calendar year across all categories reached $4.6 billion, a 16 percent year-on-year increase. Total advertising expenditure for the December 2014 quarter was $1.2 billion, up 7.1 percent from the 2013 December quarter.

Two new key appointments at Initiative Perth

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Fettigg_Williamson_BLOG.jpgInitiative Perth Managing Director Chris O'Keefe has announced two senior appointments at the agency, with one executive joining from New York and the other returning to the agency.

Tiffany Fettigg (far left) is joining Initiative as an Account Manager running a team of four. She joins from high-profile digital agency 360i in New York. Fettigg is a specialist in all social media channels and has worked on global brands including Symantec, Toyota and Pernod Ricard. She also has considerable experience with entertainment brands including NBC, Universal and Turner Broadcasting.
Break.jpgThe Brand Agency's "St John Ambulance WA Break the Barrier" campaign is the only WA agency represented as a finalist in the APAC Effies Awards.

The Break the Barrier campaign was able to demonstrate a high level of effectiveness against the campaign objectives, including stimulating a substantial increase in first aid course enrolments.
Sydney-based art director Al Spiers (right) and designer Thom Davy (left) have launched a productivity tool with a near-impossible objective: making storage and organisation cool. 

Stashboard aims to revolutionise the category, providing a single location for every creative person to store, sort, share and reference their creative assets, collaborate on projects and generally help in organising their creative lives. It's unique in that it has been "built by creatives for creatives."

Warc 100: Australia ranks #3 behind US and UK

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Australia has ranked #3 in the Warc 100, a global ranking of marketing campaigns based on performance in effectiveness and strategy competitions. Havas Worldwide Sydney and One Green Bean's 'Fair Go Bro' campaign for Virgin Mobile was the only Australian campaign to make the top 10 at #10.

McCann Melbourne is the most awarded Australian agency with the agency being named three times. Metro Trains' 'Dumb Ways To Die' ranked #18, V/Line's 'Guilt Trips' ranked #19 and Victorian Responsible Gambling Foundation's '100 Day Challenge' ranked #76.

PADC Diamond Skulls finalists announced

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DiamondSkulls_BLOG.jpgThe PADC Members have spoken and selected the Finalists for the first-ever Diamond Skulls to be presented at Emergence's Big Bang Breakfast at the incredible White Elephant Cafe on Gnarabup Beach on March 9.

The three finalists in each category will receive a complimentary Conference Pass (valued at $550 each) to Emergence Creative Festival.

Voting was incredibly close with only one vote separating the field in nearly every category.
BangOnline_BLOG.jpgBang Online is conducting its second WA Digital Marketing Survey and is looking for participants as possible.

Giving your feedback on how your industry is using digital marketing will take just 5 minutes. The information collected will be used to create the second WA Digital Marketing Industry Report. Last year's inaugural report provided valuable insights into the development of digital marketing in Western Australia, and was widely used by industry and education insititutions.

By participating, your company will be granted priority release access to the report.

The cut-off date to complete the survey is Friday, March 13. Click here to take the survey.

As an incentive to participate in the survey, respondents will automatically go into the draw to win one of five $500 vouchers for Red Balloon.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.

BBAM signs Ashley & Martin up in Melbourne

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A&M_BigSign1_BLOG.jpgBBAM has created posters for Ashley & Martin leveraging the sheer size of two supersites on the Westgate Freeway. BBAM has secured a six-month booking of the sites, two of the biggest outdoor signs available on the Freeway entering the Melbourne CBD. If you're losing hair, the results are better if you call at the first signs of hair loss.

News Corp launches 2015 Cannes Young Lions

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2015_YoungLions_BLOG.JPGNews Corp Australia has been launching the Young Lions competition for 2015 in Perth this week.  

News reps have been visiting agencies handing out Lego lions to staff who fall into the under 28 years of age criteria for media, print, digital and film (or under 30 years for Young Marketer). The promotion has been received enthusiastically, with the young creatives and execs rushing to build their Lego masterpiece and place their lion in creative spots around the office.

At a launch breakfast next Wednesday, March 4 at SubiDoo, the News Corp team will present the competition brief and field any queries.
Nick W_1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nick Worthington, creative chairman, Colenso BBDO, New Zealand.

Sexy Delights for gets my vote. Maybe I'm missing Europe, maybe I'm not getting enough cultural integration, whatever, this cheeky spot, timed for Valentine's Day's spontaneous lovers is a cultural and suggestive romp through Europe's top travel destinations. READ MORE...
Jesse Coulter, co-chief creative officer of CAA Marketing, a division of leading entertainment and sports agency, Creative Artists Agency (CAA), has been named the 2015 London International Awards (LIA) Branded Entertainment jury president.  

Introduced by LIA as a stand-alone category in 2014, Branded Entertainment awards creativity and the power of the idea across films, television programming, live events, audio, gaming and music videos that engage consumers by entertaining them, rather than through traditional advertising.  LIA defines Branded Entertainment as an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy.
Perth specialist branding agency Mindfield has been awarded a contract to rebrand QV1, one of the city's most iconic office towers.

The new brand has just been unveiled to tenants along with the new tagline 'Love where you work'.

The roll-out of the full rebranding project is forecast to be completed by the middle of the year. At this time, QV1 is also expected to announce plans to reinvigorate the plaza at the base of the tower, one of the CBD's most unique open spaces.

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About Campaign Brief WA is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email

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