YoungLions_2015_BLOG.jpgEntries to the 2015 Cannes Young Lions have now closed, with twenty-eight of WA's finest young creative, media and marketing professionals submitting a response.

"This is a fantastic result and really showcases how the WA media and marketing industry value this world renowned competition to show off young talent," said News Corp Australia's Claire Fenner.

First round judging will commence online today and News Corp will announce the finalists who will compete in the second round on the 14th of May.  Stay tuned for more info.

If you have any queries, please contact Claire Fenner, Customer Solutions Manager at

Meerkats in a spin for Youth Focus

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Meerathon_2_BLOG.JPGMeerkats have joined in the Lavan Legal Spin to raise funds for Youth Focus today. They've set up three spin bikes on the corner of Rokeby and Roberts Roads in Subiaco, just across the road from the agency. The first riders kicked off at 8.00am and teams of three - including agency principals Mike Edmonds, Ronnie Duncan and Gavin Bain - will do an hour each over 10 hours to fulfil the requirement for the challenge.

If you're in the neighbourhood, stop by and support the cause, or you can donate online here.

Become a sponsor of Rottofest 2015

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Rottofest_BLOG.jpgRottofest, the popular Comedy and Music festival staged on Rottnest Island returns from September 18-20 for its seventh instalment.

The Festival currently has some sponsorship opportunities available, which offer:

  • Exposure to over 2,000 visitors across the weekend in a captive setting, with 72% of attendees in the 18 to 34 year old age group.
  • Alignment of your company brand with a fun, vibrant and culturally diverse event.
  • Corporate hospitality including ferry, accommodation and festival passes.
Previous partners have included Bankwest, Vivid Wireless, Keep Australia Beautiful, Red Bull, Little Creatures and many more.

If you're interested in becoming a sponsor of Rottofest 2015, please contact the Festival Director Ronan Freeburn on 0416 922 469 or email for more information.
AD STARS 2015_Call for Entries.jpgThe entry deadline for the 8th annual Ad Stars global festival, where two US$10,000 cash prizes will be awarded, is just a month away. The Korean-based AdStars 2015 is free to enter and a top class judging panel is being assembled to assess entries from across the world.

As it's free to enter Ad Stars provides a unique opportunity to for Perth agencies to test their award entries on a world stage in front of a world-class jury.

This year's panels will be lead by Executive Judges (pictured below) Matt Eastwood (J. Walter Thompson worldwide chief creative officer), Jean-Remi von Matt (founder & chief creative officer Jung von Matt) and Jose Miguel Sokoloff (President/Lowe & Partners Global Creative Council)

Entries are classified into total of 21 categories: 4 new video sections, including Branded Information Videos, Branded Entertainment Videos, Branded Viral Videos and Campaign Videos, as well as 17 advertising sections, PSA, Film, Print and Outdoor. The deadline for entry is 15 May 2015 - see
WestWheels_Launch_BLOG.jpgThe West Australian in partnership with Car Advice has launched new motoring site features a variety of articles on the latest reviews, road tests, comparisons, news and opinions. There are also specialised sections; green cars for environmentally conscious buyers and spy photos to satisfy driving enthusiasts who have an insatiable hunger for everything there is to know about the world of cars.
RAC_Elephant_BLOG.jpgThe RAC has launched the next stage of a five year campaign to highlight the WA Wheatbelt's unacceptable road safety record by committing $3 million dollars to raise awareness of the impact of road trauma in the community.

RAC Executive General Manager, Pat Walker, said the Wheatbelt's road fatality rate is consistently and significantly higher than the rest of Western Australia.

"In 2014 the Wheatbelt road fatality rate was 11 times the Perth metropolitan rate, six times the state rate and twice nearby regions. We need to start talking about the elephant in the room."

As part of the launch, RAC unveiled a life-sized African elephant sculpture made out of crashed cars as a symbol of the silence on road safety in the Wheatbelt. The elephant has visited several Wheatbelt towns and was built to drive community discussion about how the Wheatbelt community, road safety bodies, police, local business and Governments can work together to help save lives on the road.

Watch the video.  (2:44)

The RAC worked with local sculptor, Maurice Rosbotham to create the elephant. It began with detailed sketches of elephant anatomy, then a steel frame was built to carry the 500kg 'skin' of crashed car parts.

Watch time-lapse of elephant being built.  (1:45)
96FM Go Buoy 3.jpgThe One Club has released the third round of finalists - Direct, Interactive, Mobile and Radio - for the 42nd Annual One Show Awards. Overall, The One Show received more than 20,000 entries from agencies in 65 countries.

Australia has performed well, scoring 27 entries making the cut including Marketforce for "Go Buoy" in the Radio category. The Aussie performance is led by Leo Burnett Sydney with six finalists, followed by Saatchi & Saatchi Sydney with five finalists and M&C Saatchi Sydney with three.

Direct Saatchi & Saatchi / Sydney has two shortlisted for OPSM Penny The Pirate with one apiece to Leo Burnett / Melbourne for Crikey Set In Stone; Whybin\TBWA Group, Melbourne for ANZ GAYTMs; McCann / Melbourne for Tiger Air Infrequent Flyers Club; Havas Worldwide Australia / Sydney + One Green Bean / Sydney for Virgin Mobile Australia #MealForAMeal; Leo Burnett / Sydney for Samsung S-Drive and The Monkeys / Sydney + Mango PR / Sydney for IKEA AirBnb.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.

WIN Network is a diverse media and entertainment group with television as the core business, and business interests in radio, film and television production, telecommunications and specialist engineering. The WIN Television Network is Australia's largest commercial television network, committed to providing first-class entertainment and news services to the approximate 6 million viewers across Australia.

We are looking for a fun, enthusiastic and responsible person to fill a sales support role and join our team in Perth. This position is an entry level role and would suit someone who is looking to progress their career in media sales.

Your major responsibility is to provide quality support to the Sales Team. This position will see you working along side our Sales Executives and will give you insight to all aspects of media sales and the ability to develop the role together. Your role involves high levels of data entry. You are responsible for processing and management of bookings and spot placement, assistance in the preparation of airtime proposals, as well as running of reports, preparation of correspondence, filing, and general office administration.

  • Minimum of one year administration experience (sales administration is preferable) but not essential.
  • Accuracy and excellent attention to detail.
  • Effective time management skills and ability to meet deadlines.
  • Ability to operate in a team environment, contributing positively to the operations and working relationships.
  • Ability to contribute ideas and demonstration initiative and flexibility.
  • Demonstrated positive work ethic and the ability and willingness to learn new systems.
  • Demonstrated problem solving ability.
  • Ability to communicate effectively both orally and written.
  • Must hold the right to work in Australia.
If you are passionate about your work and want to contribute to the realisation of our vision, please send us your details.  We can't wait to hear from you. Please forward your application including a Cover Letter and Resume to ROB KORDA at by closing date Friday 17 April 2015.
bam_logo_BLOG.jpgCreative digital marketing agency Bam Creative, has been appointed by Styleaid, Perth's premier black tie fashion fundraiser event run by the Western Australian AIDS Council, to develop its website for 2015.

The project, which will mark Bam Creative's 10th website for Styleaid, will take on a quintessential sleek and modern approach in keeping with Styleaid's highly anticipated and yet-to-be revealed annual fashion theme for 2015.
eduardo.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Eduardo Perez, creative director, Inbrax, Santiago, Chile.

Winner: Volkswagen, The Choice. No need to say that Volkswagen has no trouble to reinvent itself. After seeing many Volkswagen commercials, they always surprised me with something new. Although, they are saying the same old thing, the resource used to show that the main character prefers the car is different. In this particular case I highlight the script, a key element to create the perfect atmosphere for the story to work. READ MORE...
PaulYoleatEFFIES.jpgWinners for the APAC Effie Awards 2015 were announced at the Awards Gala held at the Four Seasons Ballroom Singapore, honouring Asia Pacific's most effective marketing campaigns.

This year saw a total of 61 Awards handed out, comprising 1 Grand Effie, 17 Golds, 19 Silvers and 24 Bronzes. The Brand Agency was the only Perth agency to win with their highly lauded St John Ambulance "Break the Barrier" picking up Silver. The Brand's Paul Yole (pictured) was at the Singapore awards night to collect the award.

The Grand Effie was awarded to Havas Worldwide and Child Survival India for their campaign "No Child Brides".

Thumbnail image for 1546148_10152996292429848_6938911372336867556_n.jpgThumbnail image for 10472083_10152996021239848_1347267756512914211_n.jpgEarly indications suggest there are well over 400 Aussies (including expats) going to Cannes this year - and delegate numbers worldwide are up from last year with more seminars and events at Cannes 2015 than ever before.

Campaign Brief, with the generous support of Sydney-based production company Photoplay and ADMA (who are both going to Cannes this year), will be hosting a Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 22 June from 5.30pm.

ADMA-LOGO.jpgPHOTOPLAY-LOGO.jpgSpecial guests include many of the Australian jurors and several prominent creative directors from around the world. If you are an Aussie going to Cannes, let Lynchy know now to secure your ticket:
CNG_website_BLOG.jpgCommunity Newspaper Group has undertaken a major digital launch and rebrand, moving from to its new site

The new website was officially launched today and includes a simplified layout with a number of new, easy to use functions that are compatible on any mobile device. The site also has new advertising opportunities available with flexible and creative ad space options that can be tailored by page and content.

Readers can easily access news from across the Perth metropolitan area or can use the search button to access news relevant to a local newspaper or suburb.

Also included are photo and video galleries from CNG photographers, as well as extensive property reviews from across Perth's real estate market.

A detailed What's On calendar also provides readers with a snapshot of important local events happening throughout the week. The calendar also allows groups to promote and share their own event or function details online.

Editor in chief Matt Zis said was the only website readers needed to know to keep up to date with their news from their local area.

"We're really excited to deliver a website to our readers that really has everything they need," he said.

A major marketing campaign involving editorial, in-paper and radio advertising will kick off today to promote the new site to readers.
Realmark_Rebrand1_BLOG.jpgWestern Australian founded and operated property group Realmark is evolving its brand to better reflect the group's core values and cement its position as WA's most esteemed real estate agency.

As part of the design process, Realmark enlisted the services of respected WA brand consultant Ray van Kempen. Van Kempen has developed a confident brand position for Realmark, which includes a redesigned logo paying homage to the group's uniquely West Australian roots.

Realmark also engaged Mount Lawley-based social media expert Scott Shorter to plan a detailed SEO and SEM strategy, and international marketing agency The Brand Builders to undertake an independent audit of the group's brand and market presence.
Screen Shot 2015-04-10 at 8.00.19 am.jpgAustralia's four largest newspaper publishers have come together to launch an industry wide positioning and brand campaign via The Hallway, that demonstrates the influence of newspaper media and re-states to advertisers why newspapers get results.

The campaign is the largest marketing initiative ever undertaken by The Newspaper Works, the industry body that represents APN News & Media, Fairfax Media, News Corp Australia and West Australian Newspapers (Seven West Media).

The new positioning for newspaper media is - "Influential by Nature".

A print and digital campaign will launch the new positioning and features a series of powerful, real examples of influence that have achieved tangible outcomes for both the community and for advertisers. The first execution, launching today, demonstrates how a compelling and consistent newspaper media campaign aimed at reducing the incidence of alcohol-fuelled violence on Sydney's streets resulted in a 40% reduction in violent assaults.

Simon Veksner: Let's get classical

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cute-musical-dog-1374833180-article-0.jpegHaving the right music makes a huge difference to the success of a TV ad. Trouble is, it can come at a huge cost.

I reckon we're ignoring an infinite supply of amazing yet affordable music - classical.  READ ON...
Anna Jones Red Rooster.jpgAfter four years at Red Rooster, National Marketing Manager Anna Jones is leaving the business, departing at the end of the month before exploring new challenges.

The native New Yorker has been one of the most longstanding members of the Red Rooster marketing team, which moved to Sydney from Perth earlier this year where her role expanded to include Customer Experience.  Under her leadership, the brand has begun its turnaround off the back of the successful 2014 repositioning of 'Tender Loving Chicken', the launch of Red Rooster's "Real Food Initiative" which included proactively removing all artificial colours, flavours and added MSG from the menu and most recently the ground breaking partnership with SumoSalad.

"The last four years have been incredible, however it's time for a new challenge. We've had a number of achievements over the past four years, the proudest being the way we've worked hard to turn the Red Rooster business around and seeing the positive results has been the most rewarding moment of my career. I know the foundation, strategy, leadership team and partners are strong and I'm excited to pass on the brand and see it continue on this successful path forward," said Jones.  

Vale Richie Benaud

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1054863.jpgAustralians and cricket lovers everywhere will be sad to hear of the news that legendary cricket icon Richie Benaud has passed away at the age of 84.

Benaud featured in five marvellous spots for Tourism Australia, Milo, Smoothex, Gillette and was most recently was named the new Lambassador for MLA and starred in the spot earlier this year.


Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.


Network Ten has an opportunity for a Sales Assistant to join the Sales Team in our Perth office. This is a full time permanent position.

With a fantastic line up of new shows such as I'm a Celebrity get me out of here, Shark Tank and Gogglebox all performing exceptionally well, Network Ten continues to increase our targeted market share and is the place to be in 2015!

Reporting to the Group Sales Manager, responsibilities include:
  • Liaising with agency clients and managing their bookings, confirmations, queries and activities.
  • General office administration including data entry and report preparation.
  • Resolving issues and managing client expectations.
  • Establishing and maintaining solid professional relationships with key agency personnel and internal groups.
To be considered for this role you will need to demonstrate:
  • A customer-focused sales orientated approach to meeting client expectations.
  • Excellent organisational & communication skills.
  • The ability to prioritise work to meet tight deadlines.
  • Computer literacy with Excel, Word and Powerpoint.
Network Ten is a great place to work. It's fast-paced and vibrant. Above all, it's a place where you can be challenged to achieve your full potential.

If this sounds like the place you want to be, please apply via the link to our tenplay website.  Applications close 23rd April 2015.
Screen Shot 2015-04-07 at 9.18.28 am.jpgAussie director Steve Rogers has recently directed a new spot for Nike Golf through his production company in the US, Biscuit Filmworks entitled 'Ripple' via Wieden+Kennedy Portland.

Extraordinary athletes serve as idols to the next generation. Their greatness inspires, and in turn, the inspired become role models themselves. Tiger Woods idolized Jack Nicklaus. Rory McIlroy looked up to Tiger Woods. And now, Woods and McIlroy compete side by side as they fuel the dreams of sport's future greats. It's a ripple effect.

Screen Shot 2015-04-08 at 8.14.07 am.jpgThe Transport Accident Commission (TAC) and Clemenger BBDO Melbourne have launched a new campaign emphasizing a simple fact: How a parent drives now can strongly influence how their children drive later.

Titled 'Strings', the campaign is based on research that shows that children start taking in their parents' driving behaviours at an earlier age than most people would expect.

Alvin Portrait.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Alvin Lim, former executive creative director at Grey Beijing.

Winner: Victoria Bitter: Raise a Glass Appeal 2015. Simple. Contagious. Clever. READ MORE...
Matt Eastwood 2014-thumb-200x299-166147.jpgNew York Festivals Torch Awards has announced the 2015 jury including Australian expat Matt Eastwood (left), worldwide chief creative officer at JWT, based in the US.

The 2015 Torch Award jury:
•  Tara Bracco, The Project Solution - USA
•  Vida Cornelious, EVP, chief creative officer, Walton Isaacson - USA
•  Matt Eastwood, worldwide chief creative officer, JWT
•  Lisa Fedysyzn, former creative director, WHYBIN/TBWA New Zealand
•  Joe Gonzalez, The Project Solution - USA
•  Graham Lang, chief creative officer, Y&R - South Africa
•  Gaston Legorburu, worldwide chief creative officer, SapientNitro  - USA
•  Jose Miguel Sokoloff, president, Lowe Global Creative Council & co chairman and CCO Lowe SSP3 Colombia, Lowe and Partners - Colombia
Screen Shot 2015-04-06 at 4.04.51 pm.jpgBy Simon Veksner
Creative Partner, DDB Sydney

We need to talk about time.

Self-evidently, we are being given less and less time to crack briefs nowadays.

And I doubt that's going to change.

So we're going to need to work quicker, smarter... all of that. READ ON...
WestEaster_5_BLOG.JPGTo celebrate Easter and the glorious long weekend ahead, the Agency and Online team at The West Australian created a range of unique, limited edition chocolate blocks.

The team were out in force yesterday to deliver their gifts, hopping into agencies all over town including Initiative, OMD, Carat, Vizeum and Marketforce.

Brent Stewart, WA Agency Sales Manager, donned a rabbit onesie, which when combined with the warm autumn day made for one hot cross bunny!

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About Campaign Brief WA is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email

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