Ryan appointed as Meerkats 7th Planner

Comments (0)
EmilyRyan_BLOG.jpgMeerkats owners make no secret of the fact that they believe the world has entered the era of the purpose-driven economy, and is continuing to shape its offering to Perth clients to deliver on the commercial potency of that viewpoint.

Emily Ryan (pictured), Strategic Planner, has joined the agency from Hatchd, giving Meerkats a seven-strong planning team. Ryan has been a Digital Creative Director, Co-founder of an internet start-up, and Senior Digital Strategist at agencies such as George Patterson Y&R, Ogilvy Sydney, Longtail and 303. She brings over 15 years of digital experience on brands such as Nestle, Telstra, Tourism NSW, Coca Cola and American Express.
NINE_Farmer_MorningTea_BLOG_3.jpgChannel Nine Perth hosted a special morning tea yesterday with the ladies of Perth media and WA farmer Matt from the new series of The Farmer Wants A Wife.

The event was held at Perth City Farm in East Perth, where the ladies and Matt enjoyed tea, coffee, scones, sandwiches and cakes... the perfect morning tea in a perfect farm environment!

Guests included Mix 94.5's Brearne Cavallaro, Jade Lloyd, Kymba Cahill and Pippa Reed,  96fm's Carmen Braidwood, hit92.9's Heidi Roberts, Aimee Heinrich, and Heidi Anderson, 6IX's Maddie Burke and 6PR's Candice Barnes.
SimonRyan_BLOG.jpgCarat Australia has again been named the No.1 media agency in the 2015 New Business League table, as published by R3, making it its second consecutive year at the top of the table.

Conducted across sixteen of Australia's leading media agencies, the New Business League is a market-wise monthly tally of the agencies' new business acquisitions.

In 2015, Carat Australia added considerable value to its client portfolio, winning several new clients including Medibank, Asahi, V8 Supercars, Barbeques Galore and in Western Australia the University of Western Australia, Brownes Dairy and TAFE WA.
GorillaNationAustralia_BLOG.jpgGorilla Nation has announced the acquisition of Urban Geek Media to its stable. The deal includes all Urban Geek entertainment, gaming and sport destinations, including Daily Motion, Cracked, Cheat CC and the UFC.com.

Represented in Western Australia exclusively by Digital Loop, Gorilla Nation is Australia's leading millennial male enthusiast publisher.

Digital Loop's Chirs Coufos said these sites bolster it's already strong portfolio, which includes Wikia, Rotten Tomatoes, Music Feeds, Coming Soon and Crave.
Emergence_2016_BLOG.jpgPerthNow has announced its sponsorship of PITCH to PLAY, an initiative of the Emergence Creative Festival, running in Margaret River from March 16 to March 19, 2016.

PITCH to PLAY will allow emerging creative collaborators to pitch their ideas, concepts and creative work for a chance to play at the Emergence Festival in front of an influential audience.

Entrants are required to create a 30-second to 1-minute video within specific creative categories, explaining why they should be chosen as the 2016 PITCH to PLAY recipient. The winner will have the opportunity to work with PerthNow on a social video for the forthcoming 10th anniversary campaign.

The winner will also receive an exclusive package including editorial support, mentoring and a digital and social advertising package worth $10,000.

Cavilla joins The Communications Council WA

Comments (6)
Gwynneth Cavilla.JPGThe Communications Council (TCC) has appointed Gwynneth Cavilla (pictured) as Education and Member Services Executive WA.

Working along-side State Manager Danielle Norrish, Cavilla will assist with the day-to-day running of The Communications Council WA Office and Perth Advertising and Design Club.

"Gwynneth has worked in the industry for over 18 years, is a member of the PADC and brings her energy and enthusiasm to The Communications Council team," said Norrish. "It was an important decision to bring someone with local industry knowledge into this support role. I am very excited about Gwynneth's appointment and the year ahead."

Cavilla started with TCC this week replacing Andonia Kailis who is now travelling abroad. Her primary focus will be the assisting with administration of the Council's education brands AdSchool, AWARD School and IPA - as well as supporting PADC.

Vale Rick Williams 1960 - 2016

Comments (0)
RickWilliams_BLOG.JPGIt is a great sadness to announce that Rick Williams passed away suddenly at his Melbourne home last week. Williams was heavily involved with the advertising, media and print industries.

As Marketing Manager for the inaugural years of Rally Australia, an event which was the first ever Australian round of the World Rally Championship, he championed innovations such as The Langley Park Special Stage - a breakthrough for World Rallying and now embraced by other countries.

Williams later went on to launch the Hopman Cup, another event that put Perth on the world stage. Working for Eventscorp, Paul McNamee, and later the International Tennis Federation, Williams was an integral part of the team that brought some of the world's No 1 Tennis players to Perth and also created an iconic social event of the time 'The Annual Hopman Cup Ball' on New Years Eve.
Brightcove_logo1.jpgProvider of cloud services for video, Brightcove Inc., has announced findings from its study Interactive Video: Defining & Measuring Performance, conducted with Demand Metric. The study reveals the state of interactive video and highlights ease-of-use, accessible cost, and high value to drive audience engagement.
Click4FireRelief_Logo_BLOG.jpgThe West Australian and Channel 7, supported by West Australian Regional Newspapers and the Redwave regional radio network have launched an online auction Click4FireRelief.com.au where all product generously donated by local WA businesses will be available for the public to bid on.

The West Australian's sales director David Bignold said the horrific bushfires have left local communities devastated and in urgent need of financial assistance.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place "Employment Opportunities" in the email subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday morning.

Nova 93.7 has a rare opportunity to join Perth's most successful, stable and innovative multi-platform sales team. Unfortunately it's limited, as it is a 12-month maternity contract!  But if you're brilliant, who knows where it will lead!
You'll be managing a very strong client base but you'll also need a passion for identifying prospects that need your help to grow to the next level. You'll also have a passion for maintaining and building great relationships where your one on one skills are the difference.
At Nova, it all comes down to one thing, fit! If you know us, you'll know what we mean.
If you think you could be the perfect fit, then email Antonell Doyle, Direct Sales Team Manager on: adoyle@novaentertainment.com.au
Applications close February 19, 2016.
Youngbloods_BeachVolleyball_BLOG.jpgSand, sport, sunlight and advertising folk, it's pretty easy to spot the odd one out. But for one afternoon Youngbloods are bringing them all together.

With special thanks to APN, this year's Youngbloods: Blood, Sweat & Tears Tournament will see agencies competing in a beach volleyball tournament at Volleyball WA (on Charles St) on February 26.

This is the 3rd year of the advertising industry's premiere annual sports event, where agencies can show off their athletic prowess (...or lack of). Previous winners include:

2015: Indoor soccer tournament - Longtail
2014: Basketball tournament - Austereo

Agencies will have the opportunity to hone their skills before the big day in two practice sessions, which are open to any interested competing agency on Feb 24 & 25 at midday (a very healthy way to spend your lunch break).

Teams are encouraged to get creative with their outfits for the tournament with prizes on the day being awarded to the most creative teams.

Entries for this year's event are now open. Agencies can REGISTER HERE. Entry is $100 per team.
Craig Buchanan.jpgA team of 11 creative leaders have been appointed to head up this year's AWARD School - Australia's pre-eminent training program for aspiring creatives, copywriters and art directors, which will run in Sydney, Melbourne, Brisbane, Perth, Adelaide, Tasmania and Auckland.

The Brand Agency's Craig Buchanan (pictured) will once again head AWARD School in Perth.

An information night for the 2016 AWARD School is on this Thursday 4 February, enabling prospective students to question Buchanan and past students on entry requirements, course content, and how to tackle the application process.

The application brief will be released and available to download from the AWARD School webpage this Friday, February 5. Successful applicants will be accepted into a 12-week intensive course designed to spur idea generation across a range of different mediums, covering 10 creative briefs. 
Headshot-thumb-300x200-181384.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Eric Quennoy, executive creative director, Wieden Kennedy, Amsterdam.

As a piece of pure provocation, I really liked #WomenNotObjects the most. It packs a powerful, hard-hitting message, and it does so with a perfect balance of humour and intelligence that's all too rare. Well done. READ MORE...
37th AWARD Jury Chairs.jpgThe Australasian Writers and Art Directors Association (AWARD) has today announced the full line up of jurors for the 37th AWARD Awards - an annual celebration of the most outstanding creative communications work in the Asia-Pacific region.

A total of 110 creatives - 2 from WA: Block Branding's Mark Braddock and 303 Mullen Lowe's Richard Berney - will be tasked with selecting this year's winners, with the first round of judging kicking off on 8th February 2016.
SCA_ListenUp_BLOG.jpgMeth, Speed, Ice, Crystal, Shards, Gear - whatever street name you call it, Methamphetamine is a toxic, destructive drug that has devastating consequences for users and their loved-ones alike.

The breadth of the Southern Cross Austereo Network in W.A. will come together as one this Thursday, February 4, to deliver a one hour, commercial free, statewide simulcast called 'Listen Up' to discuss the problem.

Listen Up will go live at 6pm on hit92.9, mix94.5, Hot FM WA and Radio West, delivering coverage across the majority of the state.

Hosted by Pete Curulli from mix94.5's drive show Lisa and Pete, and Tash Povey, Breakfast newsreader on hit92.9, the show will cover what's being done to help fight meth use, how it's affecting communities and emergency services plus the right steps to help people dependent on meth in our state.

This unique concept has been developed by Southern Cross Austereo in collaboration with The Brand Agency for the Western Australian Mental Health Commission. Pre-promotion for this week's broadcast has already generated telephone and social media enquiries to each of the respective stations.

If you're unable to listen to the broadcast, the podcast will be available on each station's websites after the show has gone to air.
OMI_Diversity_BLOG.jpgEach year, the Office of Multicultural Interests, as part of the Department of Local Government and Communities, holds the WA Multicultural Recognition Awards to acknowledge individuals and organisations for their contribution to multiculturalism in WA.

This year, there is a new award that recognises outstanding contribution to Multiculturalism in Marketing. New Australia Day WA CEO, and former Brand Agency Director, Morgen Lewis is encouraging all clients and agencies to look back on their body of work over the last 12 months and consider how they handled cultural and linguistic diversity within their campaign or marketing effort.
Samsung-SDrive-PR-for-Katy-thumb-400x220-167094.jpgThe Gunn Report, the global index of creative excellence in advertising, has released its 2015 Report summarising the overall performance of the advertising industry in the year January to December 2015 based on the results of 45 global, regional and national creative award contests.
Dr Seuss book donation to The Smith Family Caeden Anderson 9 years old Djarryn Anderson 7 years old (1).jpgNews Corp Australia, in partnership with online learning provider LiteracyPlanet, has launched Raise A Reader - a national editorial-driven campaign that aims to inspire families to respond to Australia's waning literacy levels by raising a reader.

The month-long campaign - to be led by all metropolitan mastheads - highlights that Australia's reading and writing levels are falling behind global standards. It aims to spark a conversation that encourages parents and caregivers to take the time to read to their children and impress upon them an appreciation for the enjoyment and benefits of reading and writing.
Screen Shot 2016-02-01 at 7.04.14 am.jpgAustralian Radio Network (ARN) has launched new marketing campaigns for the KIIS Network across all markets as part of its ongoing growth strategy and continued investment in its brands and talent.
The campaigns include targeted outdoor, TV (via Joy and Brilliant Films), digital and social channels for breakfast and drive shows on stations across the KIIS National Network - KIIS 1065 Sydney, KIIS 101.1 Melbourne, 97.3FM Brisbane, Mix102.3 Adelaide and 96FM Perth.

Screen Shot 2016-02-01 at 12.14.51 pm.jpgSBS's news and current affairs coverage is the focus of a new SBS brand campaign which highlights how global issues affect Australians now more than ever.
The campaign, 'Small World. Big Thinking,' showcases each of the network's flagship news and current affairs portfolio: SBS World News, Insight, Dateline and The Feed.

CatalinaBeach_BLOG.jpgFollowing a competitive tender process and creative pitch, Rare has been appointed to the 2,600-lot Catalina Estate, a public sector project developed by Tamala Park Regional Council (TPRC) and project managed by Satterley Property Group.

Rare MD, Callum Mackenzie, said he was thrilled to be working with the Satterley Property Group and TPRC.

"Catalina, like all Satterley estates, is a high quality development that will set new benchmarks in design, sustainability and presentation."

Nine Perth launches Here Come The Habibs

Comments (1)
HereComeHabibsLaunch_BLOG_4.jpgElie's Tent in Victoria Park was the venue for Channel Nine Perth's media launch of new comedy Here Come The Habibs on Thursday night.
They've just won the lottery, now Lebanese-Australian family the Habibs are moving from the 'burbs into Australia's richest suburb and living the Aussie dream. But to their new neighbours, the old-money O'Neills, this means war!

Steve Shepherd goes it alone

Comments (4)
SteveShepherd_LightBulbHead_BLOG.jpgAfter more than 16 years in partnership, creative team Steve Shepherd and John Ilian have decided to call it a day.

"The time is right for the both of us to start fresh and see where that takes us," said Shepherd (pictured).

The hugely experienced Shepherd is looking to continue his career as an Art Director & Graphic Designer in an agency or as freelancing as Sharper Pencil and can be contacted on 0439 522 323.

Ilian intends to continue trading as The Sharper Pencil, as a freelance Creative Director / Writer and for direct clients. He can be contacted via 0409 567 656.

Regional radio in the spotlight in 2016

Comments (0)
CRACEO.jpgRadio broadcasters will conduct ratings surveys in at least 20 key regional centres across Australia in 2016 in a move to put regional radio in the spotlight and demonstrate radio's power to reach audiences outside the metropolitan capitals.

Industry body Commercial Radio Australia said the NSW cities of Griffith and Dubbo will be the first regional markets to be surveyed, with research also planned for the centres of Bendigo, Shepparton, Cairns, Toowoomba, Wagga Wagga and others through the year.

CRA also announced today that four companies have been certified as Regional Gold Standard software providers, and will be able to access the data from the regional radio surveys to produce reports for stations and advertisers.
Screen Shot 2016-01-28 at 7.50.41 am.jpgEntries are open to enter Round 5 of Sirens. The deadline for Round 5 is Friday, February 12, 2016.

Entries must have aired at least 10 times on a commercial radio station anytime between 14 November 2015 and 12 February 2015.


CAMPAIGN BRIEF gold Sponsors

CAMPAIGN BRIEF silver Sponsors

CAMPAIGN BRIEF bronze Sponsors

About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

Latest comments


Current issue