3026968-inline-s-4-anz-gaytm-aus.jpgClio has announced the winners in the Innovative Media, Contact & Contact and Digital/Social categories. Australia has scored one Gold, one Silver and five Bronze awards.

Whybin\TBWA Group, Melbourne scored Gold for ANZ GAYTMs in the Innovative Media category, while Leo Burnett, Sydney won Silver for Coca-Cola 'Small World Machines'. CHE Proximity Melbourne scored Bronze for Foxtel Sports Package 'Alert Shirt'.

In Content & Contact CHE Proximity Melbourne scored Bronze for Foxtel Sports Package 'Alert Shirt', Leo Burnett, Sydney won Bronze for Samsung S-Drive, DDB Group Melbourne scored Bronze for ANZAC Appeal 'Minute of Silence'. Saatchi & Saatchi New Zealand scored Bronze for Tui 'Beer Plumber'. In Digital/Social VML Australia scored Bronze for Rip Curl Search GPS,

News Corp Australia boosts WA sales team

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AngelaSmith_SharminiPoulsen_ClaireFenner_BLOG.jpgNews Corp Australia has made three additions to its Western Australian sales team.

Angela Smith (far left) has been appointed sales manager - direct focused on driving revenue for News Corp Australia brands with direct advertisers.

Sharmini Poulsen
(centre) has been appointed sales manager - agencies responsible for managing the relationship between News Corp Australia brands and WA agencies.

Claire Fenner (above right) has has been appointed customer solutions manager leading insights and trade marketing strategies within WA to support product development and advertising solutions

All three report to News Corp Australia's WA sales director, Rebecca Lassen.

Metrix Consulting opens Melbourne office

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MarquisPohla2_Blog.jpgPerth-based market research firm Metrix Consulting has opened its first East Coast office in Melbourne.

Metrix CEO Marquis Pohla (pictured) said expansion to the East Coast had always been on their radar.

"In the last 12 months we have had strong demand from national clients, particularly in Melbourne. This growth demonstrates that there is a strong appetite for a new breed of consultancy that is commercially pragmatic, connects multiple information sources and tells you what you need to know without the clutter and long lead times. In some ways we see this as a validation of our business model relative to the traditional market research firms. It also shows that firms from Perth can be at the cutting edge on a national and international level."
reiwa.com_BLOG_1.jpgThe launch of the new reiwa.com marks a significant phase in the history of REIWA, and the real estate industry in WA. The new site comes with numerous improvements to rival national competitor portals. The goal is for reiwa.com to become the number one online destination for WA real estate.

To launch the site, Meerkats has created an integrated campaign, featuring a new 30 sec. television spot.


The line Be WA Street Smart was born out of the requirement to differentiate the REIWA offering from the major competitors and also to give West Aussies a sense of empowerment that they are visiting the site that deeply understands the WA market.
1. D&AD Annual 2014 Cover.jpgD&AD has unveiled the 2014 edition of its famous Annual, following a special launch event during the London Design Festival.
Produced in partnership with Hogarth, the D&AD Annual is the indispensable guide to the celebrated work from the D&AD Awards 2014. The book is considered to be the authoritative archive of advertising and design, featuring all the awarded work from the 2014 D&AD Professional Awards and New Blood Awards.

Hotly anticipated within the advertising, digital and design industries, previous designers include Peter Saville, Bob & Roberta Smith, Neville Brody, Sir Peter Blake and Allen Jones. Each year, the president of D&AD is tasked with choosing a theme and selecting a designer to bring their idea to life.
Thumbnail image for Screen Shot 2014-03-25 at 10.00.16 am.jpgThumbnail image for Clever Buoy Pic.jpgThumbnail image for Promo and activation B02.jpgThe Spikes Asia Innovation jury has released the 10 finalist shortlisted in this newly introduced category. Each of the shortlists will present live to the jury at the Festival.

Australia has three finalists: Optus "Clever Bouy" (M&C Saatchi Sydney), Samsung "Safe Driving Program" (Leo Burnett Sydney) and RAC "Attention Powered Car" (Finch Sydney via JWT Perth/Sydney).

The Philippines has two  finalists: The highly awarded Smart "TXTBKS" and City of Las Pinas "Pocket Fire Extinguisher" - both from DDB/DM9 JaymeSyfu.

Japan also has two finalists - both from Dentsu Tokyo: Honda "Sound of Honda/Ayrton Senna 1989" and Sony "Vision Shift System".

China India and South Korea all have one finalist each: Coca Cola "2nd Life Caps" from Ogilvy Beijing, Castrol Activ/Bangalore Traffic Police "The Good Roads" via Ogilvy Bangalore, and Samsung "Power Sleep" from Cheil Worldwide Seoul.

Live judging takes place in Singapore on Wednesday 24 September and is open to all Spikes Asia delegates, who will be able to witness this final judging process.
ClioAward.jpgMarketforce's "Geekiest Promo" radio campaign for Internode has won Bronze in the Audio category at the 2014 Clio Awards.

Marketforce was one of only two Australian agencies to score in the Audio category, with Leo Burnett Sydney also winning Bronze. The Brand Agency also picked up Bronze at Clio for St John's Ambulance "Break the Barrier".

The Internode campaign was created by Guy Howlett and Neil Martin with production by Brad Habib at Soundbyte. Individual spots 'Klingon' and 'Elvish' were also shortlisted.

Matty-BURTON-Dave-BOWMAN.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Matty Burton (left) and Dave Bowman (right), currently Executive Creative Directors at Whybin\TBWA Sydney. And soon to be founding creative partners of Special Group, Sydney.

Winner: Old Spice Robot. This is just so good. We're not going to critique it. It is what it is, enjoyable to watch, funny, that word that seems to creep onto briefs every now and again 'irreverent'. Oh, snap, we just critiqued it. READ MORE...

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.

An opportunity has arisen for a Communication Planner to join the vibrant client service team of OMD WA working on one of Western Australia's largest national clients.

As a Communication Planner you will be responsible for the origination of the media plan for all platforms including online and search, management of the implementation process, client relationship management, competitive reviews and preparing buying briefs.

This is an exciting opportunity to broaden your knowledge of the media industry in a friendly, busy and fast paced environment and to succeed in the position you will need:
·      Accuracy and an attention to detail,
·      Excellent organisational / planning skills and the ability to meet deadlines,
·      Strong communication skills,
·      A passion for learning and self-development,
·      The ability to work within a collaborative team environment,
·      To be computer literate in Microsoft Office,
·      The ability to learn and become proficient with agency various systems and processes,
·      Relevant tertiary qualifications and/or industry related experience.
If this sounds like the next step in your career and you feel you have the ability to succeed, please forward a copy of your resume and cover letter to pdurack@omdwa.com.au

All applications will be treated in the strictest confidence.

Seventwenty_V3_Blog.jpgSevenTwenty is Perth's specialist marketing recruitment agency focusing on Marketing, PR, Digital, Advertising and Creative roles within agencies and clients. Click here for our current vacancies.

303Lowe_VD Free Cot.jpg303Lowe's 'Valentines Day' press ad for IKEA has failed to progress beyond the shortlist stage at the Clio Awards.

The ad - a finalist at Cannes, Silver winner at AWARD, Silver Nomination at D&AD and most recently Silver at AdStars - was not among the 52 winners in the Direct category announced overnight.

Among the six winners from Australia, Saatchi & Saatchi Sydney and GPY&R Melbourne each picked up Gold in the category - Saatchi's for OPSM / Luxottica 'The Storybook Eye Test' and GPY&R for Defence Force Recruiting 'Air Force FM'.

Marketforce has three shortlists for Internode 'The Geekiest Promo in the Universe' in the Audio category, to be announced later this week.
StJohns_BreakTheBarrier_BLOG.jpgThe Brand Agency's 'Break The Barrier' TVC for St John Ambulance has picked up a Bronze at the Clio Awards announced today.

It continues a great run for the commercial, which has also won Silver at AdStars recently and was shortlisted at Cannes in Film Craft (Direction) in June.

The Bronze at Clio is a strong result in a tough competition. 'Break The Barrier' was one of only two winners from Australia in the Film Category at this year's Clio Awards, the other being Bronze for Devondales' Stepdad Steve' by DDB Melbourne. The same agency also got Australia's only other shortlisting - for Devondale Smoothies 'The Teacher'.

Warren Brown 2013 shot.jpgAn interview conducted between BMF Sydney creative founder Warren Brown and Seattle author and copywriter William Burks Spencer has been published in Spencer's book 'Breaking In: Over 130 advertising insiders reveal how to build a portfolio that will get you hired'. Here is the interview.

What do you look for in a student portfolio? And what impresses you?

I look for clarity of thought. I like a combination of logic and madness. We work in an industry where we solve problems, and trying to define what is the problem that we're actually trying to solve is quite often the biggest challenge. So I like people to have a very analytical way of approaching a problem and figure out what is important and what isn't. If there's a logic to the construct of your argument or idea, then you need to deliver it with a sense of irreverence and madness. And not fall into the trap of delivering it in a dry fashion that won't catch anyone's attention or get them interested. It's a very "yin and yang" thing; if the fundamentals of the thinking are sound and given a "sticky wrapping," then they will engage people.
Fotor09167530.jpgThe Communications Council has collaborated with its UK counterpart, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the Australian marketing communications market.

The landmark agreement between the Australian and UK agency trade bodies is part of a broader movement to create a global benchmark for best practice in professional development for the advertising profession around the world.

OMD WA's Cameron Mack resigns to take a break

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Cameron Mack.jpgPopular Perth media professional Cameron Mack has resigned from OMD WA.

Mack's last day at OMD was Friday and his immediate plan is to take some time off to travel, before returning to Perth to resume his media planning career.

Mack joined OMD WA following a three year stint at Meerkats in December 2012. Previously he had spent three years working in the Brisbane market. Prior to that he had a long career in Perth, commencing with Chanel TEN in 1990.

emmaLogo_BLOG.jpgAustralia's cross-platform audience insights survey emma™ (Enhanced Media Metrics Australia) has announced that data based on the Australian Bureau of Statistics' Household Expenditure Survey (HES) has now been incorporated into the emma database.

A total of 143 product categories of household expenditure are now available, adding greater breadth and depth to the emma data and providing emma subscribers the ability to develop even more granular consumer profiling and segmentation.
281-Rottofest_20130908_BLOG.jpgThe weather gods are smiling upon Rottnest Island with warm temperatures due in time for Rottofest 2014 this weekend  - September 19-21.

This year's headline comedy acts features Chappelle's Show writer and performer Donnell Rawlings (AKA Ashy Larry), documentary filmmaker, broadcaster and author John Safran performing his special literary show Murder in Mississippi, Troy Kinne host and creator of the new 7mate comedy sketch show "Kinne" who is returning for the first time since the inaugural Rottofest in 2009, Aussie comedy favourite Claire Hooper, YouTube sensation Neel Kolhatkar (NSW), Triple J Raw Comedy Winner 2011 Dayne Rathbone (ACT), as well as Cam Knight (NSW), Sean Woodland (NSW), Sami Shah (Pakistan), Janelle Koenig (WA) and local favourites Suns of Fred (WA).

QMS to represent Paramount Outdoor in Perth

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QMS_Roe Hwy_BLOG.jpgNational Out-of-home company QMS has entered into an exclusive sales agreement to represent Paramount Outdoor Pty Ltd's large format outdoor business in Perth.

The agreement sees QMS secure 35 existing premium large format sites together with a further 20 new sites under development across Scarborough, Perth's CBD, Victoria Park and Bunbury, covering all Perth's major arterials leading to and from the CBD.
homepage_logo-thumb-200x93-153707.jpgThe London International Awards entry system will close at 6pm New York time on Tuesday, 16th September.

Any Entries Pending in the LIA Entry System must be Finalised immediately. Any physical material that must be sent to the New York office must be received in New York no later than Wednesday, 17th September by 5:00 PM.

Karrinyup.jpgThis week Karrinyup Shopping Centre is opening its first-ever pop-up Social Media Shop that will allow shoppers to exchange social media posts for prizes from Karrinyup retailers.
The currency in the store is 'sharing'. Shoppers are invited to 'share' a Karrinyup fashion-related tweet, instagram or facebook post, including the two hashtags #karrinyupSS14 and #karrinyupSMS, and show the post to one of the staff members located in The Karrinyup Social Media Shop to claim a free prize from a Karrinyup retailer.
TonySmith_June2014_BLOG.JPGSalmat WA state manager Tony Smith has resigned and will finish up at the end of this week after twenty years with the company.

Smith said he was intending to take a break for 6-9 months and then consider his options after that.

"I've had a fantastically successful twenty years at Salmat and have very much enjoyed building the company from private ownership to being ASX listed. The WA operation has moved four times in my twenty years and each time has seen a significant uplift in business performance. Last year was one of our most successful and I very much look forward to its continued success."

Originally from the UK, Smith joined Salmat as Sales Manager in 1994 having spent three years with News Ltd's The Sunday Times and The Australian in Perth. He has been a stalwart of the direct marketing industry in WA and a regular and prominent attendee at ADMA events.

Salmat is aiming to increase its share of advertising budgets with the launch of its new online planning tool, Swiftplan.
Bethanie AMI Presentation_BLOG.jpgThe Australian Marketing Institute announced the winners of the 2014 Western Australia State Awards for Marketing Excellence at a cocktail presentation last week.
 National finalists were also announced, which, along with the state winners, will progress to the 2014 Australian Marketing Institute National Awards For Marketing Excellence to be presented at a gala dinner as part of the Australian Marketing Institute Marketing Forum on October 23 at Sheraton on the Park, Sydney.

Aged care and retirement living provider Bethanie was the big winner in the state awards. Bethanie's marketing team was awarded the top spot in three separate categories: Content Marketing, Brand Revitalisation and Marketing on a Shoestring.

Veksner: ban everything except Post-It Notes

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Volvo-POST-IT.jpgBy Simon Veksner, creative director at DDB Sydney

We all wang on about the importance of simplicity. But our actions do not back up our words.

Not by a long shot.

Clients say they want 'simple, powerful, effective advertising.' But too many of them (not talking about mine, who are lovely!)  feel they will get to this by presenting the agency with 54 pages of Powerpoint charts and brand architecture diagrams.
Planners want Creatives to deliver great work that's on-brief... but there's often various possible briefs within the several pages they hand over.

And Creatives - yes, we must own up to our own failings too - write elaborate TV scripts, and lengthy descriptions of activations or interactive ideas... whose verbiage often obscures the fact they don't actually have an idea in them.

Anyway, I'm not here to complain. I'm here to suggest an answer. We simply ban all presentation materials (Powerpoint, Keynote etc) and indeed all forms of stationery, except for the post-it note. READ ON....
PADCjudges_P1080760.jpgThe PADC jury, chaired by Perth expat creative Brendon Guthrie, ECD of Ogilvy Melbourne and including Creative Directors Julie Faktor and Simon Bagnasco (DDB), were special guests of honour at a function held on the balcony of NOVA on Friday night.

Senior creatives, clients and the PADC's industry partners joined in on the fun and heard Guthrie outline his general impressions of how the judging, earlier in the day, had gone.

PADCjudges_P1080759.jpgGuthrie is pictured below, middle with the PADCs John Cheese (left) and Mark Braddock (right).

Media Tonic and REIWA host media agency party

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MT.jpgREIWA and Media Tonic hosted Media Agencies to a cocktail party in the REIWA boardroom to celebrate the relaunch of reiwa.com and the appointment of Media Tonic as sales representatives for reiwa.com.
Lisa Ravlich, the executive manager of reiwa.com demonstrated some key features of the new site and presented a sneak peak of their upcoming marketing campaign including a tvc created by Meerkats.
Fotor091292423.jpgCoca-Cola has been named as the world's smartest brand, and Unilever as the world's smartest advertiser, according to a new study.

Warc, the global marketing intelligence service, has today revealed the top brands and advertisers from the Warc 100 database, which tracks performance in effectiveness and strategy competitions.

Says Louise Ainsworth, CEO of Warc: "These rankings show which companies are really using marketing communications to build their businesses. The Warc 100 allows client-side marketers to benchmark the performance of their marketing activity, and to see which companies are able to link creativity with business performance."

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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