Meerkats_AoY_14_BLOG.jpgThe Campaign Brief Awards will be presented at WA advertising industry's night of nights, the 2015 Oasis Ball on Friday, March 13.

Awards to be presented include Supernova of the Year, Media Agency of the Year, Small Agency of the Year, Ad Person of the Year, Advertiser of the Year and Agency of the Year, as well as 9 Creative Awards.

Download the Entry Kits for the Industry awards below.
OB_CTD_BLOG175.jpgOB_CTD_BLOG177.jpgThe Campaign Brief Creative Awards will be presented at WA advertising industry's night of nights, the 2015 Oasis Ball on Friday, March 13.

9 creative awards will be presented across Press (Single & Campaign), Radio (Single & Campaign), Television (Single & Campaign), Out of Home and Digital. As well, a new category - Integrated Campaign - has been included.

Entries are now open and close at 4pm on Thursday, January 22.

Download the Entry Kits with all details below (pdf and Word versions available):

2015Creative CFE.docx

Screen Shot 2014-12-18 at 6.48.23 am.jpgNew York Festivals International Advertising Awards patented Matrix Judging System earns huge kudos within the international advertising community. This two-tier judging system, used exclusively by New York Festivals, brings together the efforts of two distinguished juries to ensure that all entries are judged thoroughly and fairly.

FotorCreated.jpgLions Health, the global creative festival for the healthcare communications industry, has today announced that Rob Rogers (left) and Andrew Spurgeon (right) will lead the juries at next year's awards.

Rogers, chief creative officer and co-CEO, the Americas, Sudler, will lead the 2015 Pharma jury, judging communication campaigns that are solely for the attention of healthcare professionals and non-healthcare professionals. Spurgeon, executive creative director, Langland, will preside over the Health & Wellness jury, judging consumer products and education & services campaigns.
649765-9fe4d156-858d-11e4-bf87-d1f7005bd55e.jpgLast night, the team at The Sunday Times and PerthNow celebrated with their advertisers, partners and sponsors, and thanked them for their support in 2014.

It was a great turnout, with nearly 100 people joining them for a festive drink.

It was also an opportunity to welcome new Advertising Director Jay Morris, who joins from sister newspaper The Adelaide Advertiser.

jwt-the-future-100-1-638.jpgJWT has released The Future 100, featuring original analysis and insights on 100 key trends and cultural shifts to watch in the year ahead.

Says Lucie Greene, worldwide director of JWTIntelligence: "It's never been more important for brands to understand change, where it's headed and what it means. The fast-paced digital world, instantly accessible information, globalization and social media have accelerated the pace of trends exponentially. Meanwhile, the speed of innovation is requiring brands to take both a short-term and a long-term view, planning strategies not just for the next year but the next 20."
Rare_Bali-14_BLOG.jpgRare celebrated the end of the year with a 'Rare Retreat' in Bali, staying in Seminyak over three days recently.

It was a big thank you from agency principals Callum McKenzie and Brett Wheeler to all the staff for their efforts over a very busy year.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.

adzoo is not your traditional agency. We're a different breed of advertising and marketing creatures; a consultancy that strives to be a fun place to work.

 We are searching for a highly motivated individual with a passion for brand development.

We aim to attract the hungriest of the pack, giving them the space and opportunity they need to spread their wings and make a real difference to the clients that come through our gates.

 The right candidate must have the following:

•   2 years agency experience in an agency account management role or marketing role
•   Proven skills in building and maintaining strong client relationships
•   Excellent communication skills both written and oral.

•   Ability to work in a team.

•   Ability to meet tight deadlines.

In return, a strong work/life balance are at the top of the food chain, resulting in a zoo where the best animals can't wait to break in.

If you think you've got what it takes, send your resume to for consideration. Applications will be treated confidentially.
FreeRange1.jpgFreeRange4.jpg303Lowe this week launched their Free Range initiative that utilises the excess space at their Subiaco offices. Free Range is a space for random creators to join the team at the agency in making mass culture stuff. It is rent free, it is a studio, it is internet and running water, it is sitting alongside some of the best creatives, producers, business managers, designers, technologists & clients in Australia.

303Lowe creative director Richard Berney explained the motivation for Free Range: "We want to sit next to some spirit, we want a space full of kinetic energy that we can bounce off, that can challenge us - and make us nervous and excited about the things that happen under our roof. You can do your own thing, or collaborate with us - either way, in our experience its better to be near interesting and determined folk.

Free Range was kicked off with a party and screening the first project to come out of Free Range - the web comedy series, 'Ashbeclee' - at Rooftop Movies in Roe Street.

There are 10 chairs in Free Range - rent free for 3 months and then you move on and a new person moves into your chair. Contact Richard Berney for more information.
AshBecLee_Ep7_BLOG.jpg303Lowe has released the final episode of its Ashbeclee web series created for Perth Racing.

The seven-part series has been released progressively over the past seven weeks, following the trio over a weekend. Along the way, it addressed some of the preconceptions about The Races and the competition it has as an entertainment option for a new generation of potential racegoers.

Watch Episode 7.
Screen Shot 2014-12-17 at 12.23.27 AM.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Peter van Leeuwen, Creative Business Partner, ETCETERA/DDB, Amsterdam.

What strikes me with this category, is that there's nothing under a minute. It makes me wonder, could they tell the story in less time, would it be better if it was shorter or are these commercials good as they are? Not one winner that stands out really. Apart from Wild Aid 'Last Days Film'. It's different. Different enough to keep my attention. Even though it feels too long it's well executed. The web site connects nicely with the film. READ MORE...
Survey 8:2014_1_BLOG.jpgMix 94.5 will be celebrating the results of GfK's Metro Radio Survey 8 - the final survey for 2014 - which was released today.

Mix 94.5 dropped slightly from Survey 7 but still finished the year on top overall,  with 13.8% share P10+. The station was also a clear #1 in its target demo of P40-54 on 22.3%.

Nova 93.7 also slipped, dropping 0.9% but finished the year on 12.6% and the #2 positionP10+. It also recorded solid shares across its target 'Under 40' demos with 20.2% P18-24 and 22.3% P25-39, although both figures were down from Survey 7.

Non-commercial JJJ was #3 P10+ on 11.0%. The only other station on double-figures was 96FM with 10.2% - a rise of 0.8% from the previous survey.

In Breakfast, Mix 94.5's Clairsy, Shane & Kymba recorded a slight rise to be the #1  Breakfast session with 14.3.%, beating ABC720's Eoin Cameron who finished on 13.7%. Nova 93.7's Nathan, Nat & Shaun was the #2 commercial breakfast and #3 overall on 12.8%.
SS_MK5A8932.jpgSandbox and Soundbyte got together on Friday night to host their traditional Christmas party - fast becoming one of the not to be missed events of the year.

This year was again a top night with belly dancers, camels and about 200 ad and production friends packing into their carpark. And at 11.30pm they again got shut down by the police!!



img_0642-EDIT.jpgCB Exclusive - Clemenger BBDO will close its Adelaide office and the majority of its staff and clients will move into local independent agency KWP.

Clemenger Group Chairman Robert Morgan said that whilst he was sad to see the Adelaide office close, he felt the acquisition by KWP represented the best outcome for his agency's staff and clients.

The new agency now combines the powerful resources of Adelaide's two leading ad agencies enabling it to further enhance its offering to existing and other South Australian based clients.

Rare throws whole agency into top assignment

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Rare_Bali.jpgRare recently galvanised the resources of the whole agency for the most important job of the year - the agency Christmas card!

Naturally, being such a crucial job, Rare had to get the best talent and suppliers involved so they outsourced the job to the best suppliers Bali has to offer.

LeoBurnettSydney_AofY.jpgFive Perth agencies have had entries accepted into The Work 2014.

303Lowe, Gatecrasher, Block Branding, Shedcsc and The Brand Agency have all made the cut and are part of the total 380 acceptances from 156 agencies throughout the Asia-Pacific region.

For the third year in a row Leo Burnett Sydney has taken out the "Agency of The Work" honour with the most number of acceptances in the 2014 annual. Leo Burnett Sydney had 17 acceptances making them the clear #1 this year.
Harvey Nichols.jpgSick of unwrapping socks from your nan? Fed up of receiving novelty Christmas onesies from Aunty Jo? If you're tired of rubbish Christmas gifts then you need a Harvey Nichols 'Could I Be Any Clearer?' Christmas card.

It's the best way to make sure you get exactly what you want. Whether you're hoping to unwrap a pair of Charlotte Olympia Octavia sandals or a Moncler jacket, simply visit, design your own personalised card, and drop your loved ones the ultimate hint.


Top doco: Skittles 'Man struck by a rainbow'

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Skittles.jpgA documentary from BBDO Toronto about a guy who's been struck by a rainbow and is now covered with Skittles.

Coke-happy-xmas.jpgCoca-Cola South Pacific has launched its new 2014 Christmas campaign aiming to release the positive spirit of a Coca-Cola Christmas across Australia. To celebrate the festive season and reinforce the strong linkage of Coca-Cola and Christmas a three-prong campaign has been launched. This includes in-store, TVC and OOH/ Sampling activity with a multimillion dollar spend across a four week period.
A 30" and 60" traditional Coke Christmas TVC, a joint effort of Ogilvy Frankfurt, Berlin and London, will be on air during December featuring the stirring classic by Jimmy Durante ''Make Someone Happy". These 30" and 60" TVCs will be seen on both TV and Cinema in the lead up to Christmas in between family programming and Christmas movies.


Could a robot do your job?

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ROBOT-JOB.jpgBy Simon Veksner,
creative director at DDB Sydney

We like to think that because advertising is a 'creative business'... we're immune from the march of automation.

But are we?

History would suggest the process is relentless. READ ON.....
DIGITAL MONOPOLY-WHITEMAN PARK WEBSITE-08DEC14.jpgPerth-based agency Digital Monopoly will design and build a new website for the recreation and conservation reserve Whiteman Park after being awarded a design, hosting and support contract. The new website is expected to launch by 30 June 2015.

The centrepiece of the new website will be a virtual tour, to be constructed from high-resolution aerial photography taken from a drone and then animated, giving site visitors a unique and close up view of the Park's diverse attractions.
Tony_Hale_Sudeep_Gohil-web.jpgTony Hale, previously CEO of The Newspaper Works, has been appointed CEO of The Communications Council, Australia's peak industry body representing marketing communications agencies.

After an extensive, broad reaching search and much interest from a diverse range of candidates, the Board has unanimously agreed that Tony was the standout candidate to take the organisation forward.  Future plans for The Communications Council include international partnerships with the IPA and D&AD, the invigoration of our professional development program with international IPA qualifications, the Economic Value of the Industry study, and kicking off 2015 with a Leadership forum with Dan Wieden. 
Matt Eastwood 2014.jpgCannes Lions, the International Festival of Creativity, has announced the presidents - including Perth expat creative Matt Eastwood and Australian Paul Reardon - that will lead juries at the 2015 edition of the awards.

Says Lions Festivals' chairman, Terry Savage: "We have always selected the most awarded, respected global creative leaders to guide our juries. This year, it is particularly exciting to see so many women numbered among that elite group. We are looking forward to a time when there is true gender balance in the industry and this will be unremarkable, but in the meantime the female representation is something that we are passionate about."

The 2015 jury presidents are:

Promo & Activation Jury President
Matt Eastwood, Worldwide Chief Creative Officer, JWT

Highly awarded in the creative world, one of Matt's best known hits was the hugely successful 'Hashtag Killer' campaign.

"It is both an honor and a privilege to lead the Promo & Activation jury. Today, clients look towards work in this category to truly supercharge their brand promise. In selecting the work that will stand as a permanent record of excellence, my hope is to inspire both clients and creatives to push beyond their imagined limits."
Grand Prix.jpgAJF Partnership's Brigitte Bayard and Pieter-Paul von Weiler have been awarded the Grand Prix at this year's APG Creative Strategy Awards for their work on the Australian National Preventive Health Agency campaign, 'How Suffering Made People Quit'.

The winning case - which also took out the Grand Effie at this year's dedicated effectiveness awards - also scored the pair Gold and the special prize for Best Insight/Input.
Marian Salzman.jpgHavas is providing a preview of its forecast for the new year, "10 Trends for 2015," which debuts today. Most notably, while the report two years ago noted the coming rise in "co-" words (co-create, co-parent, copreneur), for 2015 Havas is calling out "self-" as the overriding idea.

Says Marian Salzman (left), CEO of Havas PR North America and an award-winning trendspotter, who authors the report: "We can't take much more turbulence, and maybe that's why despite craving the co-, we're all trying to save our individual selves. In a world of massive everything moving at warp speed, where individuals can easily feel overwhelmed and lost, focusing on what's small and local is a great strategy for finding a sense of self.

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About Campaign Brief WA is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email

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