BarbaraSakadakis_BLOG.jpgNews Corp is getting ready to farewell one of its longest-serving employees in WA, with National Sales Coordinator Barbara Sakadakis (pictured) set to retire on July 28 after 29 years with the company.

Sakadakis commenced her News Corp journey in 1988 in the classified phone room at The Courier-Mail in Brisbane.

"The computers we had then were very old and big, and we used black bakelite head phones. When you found a set you could hear with, you held onto it!" 

She came to Perth in 1992 to relieve on a 12-month maternity contract and has never looked back, making her home here.  She has witnessed immense change over her years with News Corp, including 10 different managers and 3 buildings.

News Corp WA Group Sales Manager Marissa McNish said it was the end of an era.

"Many people in the Perth industry remember Barb as the first person they dealt with when they started their careers. She will be sorely missed in this office and in the industry but we wish her all the very best for her next chapter, travelling the world and spending more time with her family."

Meerkats get Activ to fulfil their promise

Meerkats_Activ_BLOG_1.jpgActiv Foundation, one of Australia's leading disability service providers, has partnered with Meerkats for a unique co-creation campaign designed to reposition Activ within the shifting disability care category and fulfil Activ's promise of 'We believe in you'.

Working early on in the piece Meerkats discovered that Activ held a unique perspective on the potential of the people it served. It was this realisation, that Activ played the role of intermediary in helping to connect people to their ambitions in life, that opened up the path to a true co-creation approach.

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing (recruitment consultancies by negotiation).

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• MEDIA PLANNER / BUYER - THE BRAND AGENCY
• SENIOR DIGITAL DESIGNER - MEERKATS
• SEVEN TWENTY - PERTH & BRISBANE X 24
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DigitalLoop_WeinerDog_BLOG_13.jpgDigital Loop celebrated their partnership with Mamamia with clients at Perth's Revelation Film Festival on Monday night featuring a screening of quirky comedy Weiner-dog.

After the movie, clients were treated to a Soiree at Babushka Leederville. Clients were kept warm with Tasty Burritos, Churros, Wine and some special take-home treats.


YB_BeerWithDanielleNorrish_BLOG.jpgDanielleNorrish_2017_BLOG.jpgGet ready to have a beer with one of the industry's best, Danielle Norrish, at 6pm, this Thursday July 20 at Pure Bar, Subiaco.  

Awarded 2012 Campaign Brief Advertising Person of the Year, Danielle is an industry superstar with over 30 years' experience in the marketing and communications industry. She has worked for some of Australia's largest advertising agencies, including The Brand Agency, Mojo Australia, and HDM Mattingly, as well as J Walter Thompson in London.

Danielle was at the forefront of the industry's digital revolution, implementing one of Australia's first digital workflows and delivering a bespoke production system to Bunnings - Australia's most successful retailer.
 
In April 2010, Danielle joined The Communications Council as State Manager. She also launched the regional office for the Council and the National Education Network. This program delivers stronger relationships between universities and industry, and initiated the rejuvenation of AdSchool. Alongside AdSchool, Danielle built WA's industry graduate program and launched a 3-day exhibition for AWARD school graduates.

Industry professionals are invited to come along this Thursday, where Danielle will share her experiences and offer insights from her career for your own.

It's a FREE networking and educational event, with food provided. There's no need to register for the event, just show up!

More details here.
Screen Shot 2017-07-12 at 7.13.43 am.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Asterio Gutiérrez, Nike creative director and writer at BBH Singapore.

I'm on paternal leave right now, so my adman brain is shut down and I'm taking in everything with little time, no sleep, and better things to do. I love it. It's been a minute since I've had 'the work' so thoroughly defamiliarised.

BEST TV
My Favourite: NZ Transport 'Rat's Tale'. Visceral. Heaps of heart and charm and honesty. Rewatched again and again. (In a way, it reminded me of my favourite Cannes Grand Prix from Cannes-Territory by Blaze.) READ MORE...
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The Content Marketing Institute has announced Lush Digital Media, Western Australia's largest content marketing agency, is a finalist for Agency of the Year for an agency with fewer than 100 employees in the 2017 Content Marketing Awards. Winners will be announced at Content Marketing World in Cleveland, Ohio, in September.

The Content Marketing Awards is the largest content marketing awards program on the planet. This year's panel of all-star judges reviewed more than 1,100 entries to choose the "best of the best" in content marketing excellence, recognizing all aspects of content marketing, from strategy to distribution, and from editorial to design.

Lush Digital Media is one of six international finalists in the category. Lush Director of Strategy Sarah Mitchell said it was thrilling to be named among the world's best boutique content marketing agencies.
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Metrix Consulting has bolstered its strategic offering with the appointment of Meredith Simpson (pictured) as Senior Business Director. Metrix has gone from strength to strength over the past 5 years, opening an office in Melbourne, almost doubling its staff base, and picking up a range of new clients in the last 12 months including BHP, Laminex and Bakers Delight.

Managing Director, Marquis Pohla, said Simpson has been appointed to build on this momentum, bringing a new perspective to the marketing insights offering that Metrix is well known for. She will also drive the growing insight-led marketing strategy offering.

He said Simpson's addition to the management team will provide a strategic advantage for both Metrix and its clients. 
Bob Hoffman.jpgThinkTV has announced that Bob Hoffman (pictured), the best-selling US author, speaker, blogger and advisor, will deliver the keynote speech at ReThinkTV 2017 when the advertising and marketing forum returns on September 14 at Luna Park in Sydney.

Hoffman is one of the most sought-after international speakers on advertising and marketing: Time, Inc calls him "fabulously irreverent", The Wall Street Journal calls him "caustic yet truthful", The Financial Times says he is responsible for "savage critiques of digital hype" and Fuel Lines calls him "The most provocative man in advertising."
Brett Rolfe-thumb-300x206-252071.jpgBrett Rolfe (left), chief strategy officer at Naked, has provided responsive commentary to a recent Magnum Opus Partners survey, which found that less than half of Australians could remember a good advert. Rolfe argues that the measurements of the research are misplaced, and compels the industry to appreciate other, more valuable forms of brand communication.

It's a big leap to say people couldn't remember a 'good advert' when, at best, the research suggests they can't remember an ad that made them feel good. Obviously if a domestic violence ad made you feel good, it wasn't doing its job, so asking about ads that 'you remember feeling positive about' is an odd thing to do. 
Murdoch_Think_BLOG_1.jpgMurdoch University has launched its Free Your Think platform across TV, radio, print, outdoor and online, via J Walter Thompson Perth.

The campaign idea plays off the notion that everyone is born with their own way of thinking that can be nurtured at Murdoch University, and aims to cut through the clutter of university marketing with its unconventional language and unique visual approach.

J. Walter Thompson Perth Creative Director Paul Coghlan said most importantly, it truly embraces Murdoch University's core belief system of challenging convention and promoting innovation.

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Likeable Creative has won a creative pitch to launch the Cycliq combination bike light and camera products to the world.

The Perth-based, ASX-listed company is hoping to capitalise on the growing cycling revolution in many regions of the world with their unique 'dashcam' Fly12 and rear-mounted Fly6.

Likeable Creative has been working on a project basis with Cycliq since December 2016, and was given the chance to pitch against Cycliq's international agencies for the global launch this year. 

Judgement Day is coming! Look busy!

Comments (1)
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It's the most wonderful time of year... 

Get your best work together and prepare your egos - it's Skulling time! 

I, Dana Skully, esteemed judgementor and inaminate object, would like to announce the exclusive opportunity to put your entries to the test before submitting them to the 2017 PADC Skulls for what I hear they're calling the "official" results. Whatever. My word is final. 

Be judged by Dana HERE  

Breadbox launches Smart new campaign

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How do you make customers feel 'smart'? This was the question Breadbox Marketing and PR asked at the inception of the 'All the Smarts' campaign for client, Smart Homes for Living. 

Faced with a crowded and flat market, Breadbox and Smart Homes for Living worked together, to give the power back to the customer. 

Breadbox's Strategic and PR team worked closely together to identify, via research, what Smart Homes for Living customers valued most. Guided by the strategic insight that followed, the creative team developed the 'All the Smarts' idea - a customer centric idea with the goal of respecting their audience's intelligence. 


The Breadbox team included agency founder and Director, Emma Potter, with strategy led by Potter, creative led by Dav Tabeshfar, PR directed by Lauren Kelly, art direction by James Thompson, and account management by Jess Laing. 
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The Brand Agency has launched 'Make the Safe Call', a campaign created for electricity utility, Western Power. The campaign furthers the narrative on safety around the electrical network by seeking to educate West Australians on the safe distance at which to remain in an electrical emergency.

With network incidents involving car accidents on the rise, Western Power identified the need to clearly explain the safest behaviours for those involved in a car crash and for bystanders. The resulting messaging seeks to reduce the number of lives at risk.

The Brand Agency supported Western Power with the delivery of all strategy, media planning, creative, design and campaign production. The messaging will be delivered across TV, catch-up TV, radio, out-of-home, digital and social, and will run until mid-October.

WATCH THE TVC
LISTEN TO THE RADIO SPOT

The campaign reaffirms Western Power's position as a critical emergency service, and demonstrates its expertise in keeping the community and network safe. To complement the campaign, the campaign landing page features interactive educational content, a safety quiz and an educational animation which aims to inform site visitors of the correct behaviours to adopt if in an electrical emergency.
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303 MullenLowe Mediahub has continued to build its digital capability with the appointment of Sasha Neame (pictured) as Digital Media Director in Perth. 

"We are investing in our digital and data analytics smarts, which are fuelling our client strategies now and into the future," said Group Managing Director Derry Simpson. "Sasha's digital and programmatic experience are the perfect fit for our model and will amplify the success of our media strategies."

An early adopter of digital marketing, Neame has ten years digital experience blending a passion for creativity alongside strong programmatic expertise. Previously Digital Media Specialist at Longtail, Neame has built a rounded digital knowledge base with experience from both PHD and Starcom Mediavest in Melbourne. She joins Mediahub to consolidate her digital and strategic skill set.
superjudges-SM (1).jpgCB Exclusive - The Australasian Writers and Art Directors Association (AWARD) has today announced an international 'Super Jury' to select the Top Student in the National AWARD School Competition, with the winner offered a once in a lifetime opportunity to meet David Droga in NYC.

The national competition coincides with the 30th anniversary of a teenage David Droga, founder and creative chairman of renowned agency Droga5, winning Top Student at AWARD School in 1987.

To mark the occasion, AWARD School will fly the national winner to NYC to meet Droga and to compare their winning portfolios from 1987 and 2017.

Facebook doesn't like grabbable guts

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PerthNow_GrabbableGut_BLOG.jpgIn a move Heart Foundation CEO Maurice Swanson says is hypocritical, Facebook has rejected 'grabbable gut' ads, part of the LiveLighter anti-obesity campaign.

Facebook says the messages could be offensive to people sensitive about their appearance.

Read the story on PerthNow.
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Digital Loop has announced its latest partnership with Australia's leading Women's site, Mamamia - the largest independent women's website in Australia.

Covering news, opinion, social commentary, political analysis, style, relationships, parenting, beauty and healthy, great videos, clever podcasts, and deeply personal stories, Mamamia reaches around four million Australians a month.

Chris Coufos, MD of Digital Loop, said it marked a pivotal moment for the company.

"We now represent the leading digital publishers and platforms across Women, Millennials, Mobile and News. These four key channels combine to create an exciting and streamlined opportunity for advertisers to access market leading, brand safe environments. We can engage with audiences at scale locally and nationally via premium high impact display, content, video and mobile options. We are now arguably the biggest digital publishing group to access locally. 

"We also love the idea of injecting some local love into these brands - enabling an easier channel for local advertisers to connect with these big national and international mastheads."

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing (recruitment consultancies by negotiation).

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• DIRECT SALES MANAGER - SOUTHERN CROSS AUSTEREO
• ACCOUNT MANAGER - RARE
• HEAD OF DIGITAL - OMDWA
• SEVEN TWENTY - PERTH & BRISBANE X 24
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Perth_Survey4_2017_SHARE.jpgThe fourth GfK Metro Radio Survey for 2017 has been released, with a major change to the Perth radio landscape.

For the first time ever, Nova 93.7 is #1 People 10+, knocking off the perennial mix 94.5 from top spot.

Nova had a rise of 0.4% to a P10+ share of 14.1%, while Mix 94.5 dropped -1.0% to 13.7%.

Nova is in its fifteenth year, having commenced broadcasting in December 2002, and it is the third station Gary Roberts helmed to the #1 position, having done it previously with 96FM and Mix 94.5.

hit92.9 was flat to remain #3 on an 11.0% share. Nova, mix94.5 and hit92.9 were the only stations to record double-figure shares P10+.
MarkTutssel-1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Tutssel, global chief creative officer, Leo Burnett and worldwide creative chairman, Publicis Communications.

BEST TV
Winner: Absolut Vodka "Equal Love". This is a brand living its purpose. This brave film is a testament to the core beliefs of freedom, equality and sustainability that have been at the heart of the Absolut ethos since its origin in 1879. A beautiful cinematic metaphor, "a never-ending kiss" is a universal symbol for acceptance and love, and a salute to equality. The production values, choreography and music are impeccable, demonstrating the level of film craft we've come to expect from BBH London. READ MORE...

Dalton parts company with 96FM

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RickDalton_Launch_BLOG.jpg96FM parent ARN has released a statement that Rick Dalton (pictured) has resigned from his position of Commercial Director Perth as he's pursuing other interests.

The statement said "In the coming weeks ARN will announce further details on the new structure of the Commercial team, but in the meantime it's business as usual for 96FM."

Dalton has been Commercial Director since February 2015, initially across both Perth and Brisbane, before relocating specifically to Perth in September 2015.
RUHouseReady_BLOG_1.jpgThe Brand Agency's Head of Design, Dan Agostino and designer Gabi Fountain have been working with Naydeene Edwards, the winner of the inaugural Kulbardi Entrepreneurs Program (KEP) to help launch her business R U House Ready. The soon to be launched business offers workshops and a consultancy service to take people from being homeless or renters to home owners.

KEP is designed for Indigenous people who want to set-up their own business but don't know where to start. Over the 10-day course they create a business plan, pitch it to a group of executives, with the winner receiving start-up funding.
Anselmo Ramos sml.jpgAdStars 2017 has released their finalist list that will be judged by their final juries at the Festival to be held in Busan, South Korea August 22-23.

It total 21,530 entries were submitted to AdStars this year and 210 online judges from 62 countries have cut this down to 1,802 shortlists.

From Perth, Marketforce has been shortlisted in Radio (Single) for St Ives Home Care The Pitch.

The Brand Agency has been shortlisted in Outdoor (Single) for Road Safety Commission Small Distractions.

The shortlists will be judged by juries led by Suthisak Sucharittanonta (BBDO Bangkok), Wain Choi (Cheil Seoul), Anselmo Ramos (pictured - DAVID Miami), Helen Pak (Grey Canada) and Adrian Botan (McCann EMEA) with winners announced at the final awards presentation.

Download the shortlist:  Finalists_Professional_AD STARS 2017.pdf

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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