This Sunday night Australia's most popular beer, VB, will premiere the first television commercial from its latest marketing campaign entitled 'Real', via agency Droga5 Sydney.

The campaign will feature a number of executions including two television commercials.

'Cry', directed by Revolver's Steve Rogers, is the first TVC to hit television screens, airing nationally on Sunday evening. This will be accompanied by outdoor, print and digital advertising across the country. The second TVC, 'Slide', will follow later in the year, launching during the cricket.

VIEW THE SPOT

TELEVISION



Top 5 Prime Time Programmes - People 18-39
1. Wednesday    2036-2149    Such is Life - Ben Cousins    TVW-7    29.5
2. Thursday    2054-2154    Such is Life - Ben Cousins    TVW-7    23.0
3  Thursday    2034-2054    Such is Life - Panel Discussion - Before    TVW-7    20.7
4. Sunday    2030-2130    Offspring    NEW-10    15.6
5. Thursday    2000-2030    How I met your Mother - EP2    TVW-7    14.1

Top 5 Prime Time Programmes People 25-39
1. Wednesday    2036-2149    Such is Life - Ben Cousins    TVW-7    33.1
2. Thursday    2054-2154    Such is Life - Ben Cousins    TVW-7    26.5
3  Thursday    2034-2054    Such is Life - Panel Discussion - Before    TVW-7    24.2
4. Sunday    2030-2130    Offspring    NEW-10    17.2
5. Tuesday    2040-2140    Packed to The Rafters    TVW-7    16.6

If your  brains are feeling a little fuzzy due to the weather, the election or just  the general time of the year, then the perfect tonic is on sale now.
 
It's the Festival  of Ideas ladies and gentlemen and it's bigger and better than ever.
 
After last  year's change of venue proving to be such a rip roaring success, we are  heading back to the bat cave at the Yanchep Inn for another two days of inspiration via some of the best brains in the business.

THE GRUEN TRANFER
WED 1 SEPT AT 9PM ON ABC1, THURS 2 SEPT AT 8.30PM ON ABC2

In Episode 8, Wil Anderson, Todd Sampson and Russel Howcroft are joined by Matt Eastwood and Carolyn Miller.

The Pitch: Fnuky (Adelaide)
vs Play (Sydney)
The Parent Licence. A campaign to convince Australians that would-be mums and dads should be forced to pass a competency test before being allowed to breed.

VIEW THE FNUKY ADELAIDE PITCH
VIEW THE PLAY SYDNEY PITCH

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry (free for direct hires). Email any jobs you have going to martin@campaignbrief.com

ADVERTISING SALES EXECUTIVE (AGENCIES) - THE WEST AUSTRALIAN
A position exists for a talented sales person to join a successful, motivated and hard working team. Your responsibilities will involve growing revenue from an existing client base while identifying new business opportunities from within your designated area. You need to be well presented, have an outgoing and enthusiastic personality and possess an inward desire to achieve your sales targets. Having experience within the newspaper or media industry would be viewed favourably together with a proven track record in sales.

As an enthusiastic sales executive you must be able to quickly build relationships with existing clients and demonstrate how newspaper and online advertising solutions work. The ability to work to deadlines is essential as is a current C class licence. A comprehensive training program is offered on all aspects of advertising and sales, thorough management support is also given. We offer an attractive salary, a sales incentive structure and the benefits of working at an award-winning site in Osborne Park, including staff gymnasium and free secure parking.

This role is a 12 month contract to cover maternity leave.
 
Written applications detailing qualifications and experience should be sent to:
Cathy Leonard
West Australian Newspapers Limited
50 Hasler Road
Osborne Park WA 6017
Or emailed to cathy.leonard@wanews.com.au.
Applications close at 5pm on Friday 17th September 2010.

Ian's journey takes an interesting turn this week as he continues to ready himself for AWARD.

Following on from last week's episode, 'Dance Class', this week Ian's physical form is tweaked with the help of a personal trainer as well as a visit to a Bondi pharmacy.

Is your work ready for AWARD? Entries close September 29. iansgettingready.com

Nick Law, the New York-based Chief Creative Officer of global digital agency R/GA, is getting set to fire a no-holds-barred round of provocative blows to conventional creative thinking when he addresses delegates at the 2010 Caxton Seminar and Awards as the Keynote Speaker.

Law, an Australian who has spent most of his career overseas, working first in London and then the US, will take the stage in Noosa this October, providing a rare opportunity for the Australian advertising community to hear how he has delivered groundbreaking work at one of the world's most admired digital agencies for more than 10 years.

He's responsible for the creative vision of R/GA, Adweek's Digital Agency of the Decade, and in his role, he guides creative teams working with global clients such as Nike, HP, Mastercard and Walmart. 

In June this year, Alcoholics Anonymous Australia (AA) marked its 65th anniversary by launching a national media campaign of community service announcements, involving three agencies.

First cab-off-the-rank was Grey Healthcare, Sydney, whose campaign has been running until recently.

The second phase of the campaign, by Gatecrasher will air from September to the end of 2010.

The Brand Agency and 303 have picked up a Gold and Silver respectively at the second Australian Effie Awards. Brand's Gold was in the Best State Campaign category for Curtin University 'The Box', which it produced jointly with Longtail.

303's Silver came in the Small Budget Between $500,000 - $1 million category for the launch of Racing & Wagering WA's 'Player' brand.

17 Gold, 15 Silvers and 18 Bronze Effies were announced at a gala dinner in Sydney last night attended by 500 guests. Click here for the full list of winners:  

The Aust Effies 2010 winners.pdf

TELEVISION



Top 5 Prime Time Programmes - People 18-39
1. Tuesday    2130-2130    Packed to The Rafters    TVW-7    13.6
2. Sunday    20.30-2230    Offspring - Telemovie    NEW-10    13.4
3  Sunday    1930-2030    Talkin' 'Bout your Generation    NEW-10    13.3
4. Tuesday    1930-2000    Modern Family    NEW-10    12.1
5. Sunday    1900-1930    Rules of Engagement    NEW-10    11.4

Top 5 Prime Time Programmes People 25-39
1. Tuesday    2130-2130    Packed to The Rafters    TVW-7    16.5
2. Sunday    2030-2230    Offspring - Telemovie    NEW-10    15.6
3  Sunday    1930-2030    Talkin' 'Bout your Generation    NEW-10    14.7
4. Tuesday    1930-2000    Modern Family    NEW-10    14.4
5. Thursday    2030-2100    How I Met Your Mother (Rpt)    TVW-7    13.3

The Bestads Top 6 Commercials/Print/Outdoor/Interactive of the week in the world is now ready to view, reviewed by Ewan Paterson (pictured), chief creative officer of DDB Chicago. Ewan's favourite in TV this week is Carlton Draught 'Slow Mo' via Clemenger BBDO, Melbourne. His favourite in Outdoor is Levi's 'Stitch' via Saatchi & Saatchi, Colombo.

Upgrade to BestadsPRO to view all archives back to 2003 and download any video @ only $30 per year. Join the world's best creative ad site with 85,470+ members worldwide which you can contact directly within the site. Access the very best TV, Print, Outdoor, Ambient, Radio, Integrated and Interactive in the world each week. Access the Bestads Rankings. And as a member you receive your own YourSpace page (with 500meg of space) to upload your CV and best work.

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry (free for direct hires). Email any jobs you have going to martin@campaignbrief.com

CLIENT PROMOTIONS MANAGER - NOVA 93.7
If a week is a long time in politics, then a year goes in the blink of your eye in radio!
 
What are you up to for the next year? Want to try out the whirlwind ride of a lifetime? Nova 93.7 needs a Client Promotions Manager to cover a 12 month maternity leave contract. You'll need great attention to detail, a can-do attitude, and an ability to follow through. Previous marketing, sales or event co-ordination and any media experience is preferred.
 
Most of all, you'll need to be able to juggle a million balls at once, and love it, every day for a year.
 
Think you're up to it?
 
Get in touch with Jamie Martinovich, Client Director at Nova 93.7 on (08) 9489 1937 or email jmartinovich@dmgradio.com.au
 
Applications close Friday 17 September, 2010.

FIRST-EVER AD CLUB ALL ACCESS AUCTION TO FEATURE BIGGEST NAMES IN AMERICAN ADVERTISING AND MARKETING FOR BID
-- Unique, online auction provides up-close, personal access and cool "New York Experiences" to support club foundation --

New York  - The ADVERTISING Club is announcing its first-time, online auction open to the industry that provides one-on-one access to some of the biggest names in advertising and marketing. The AD Club All Access Auction will offer 29 exciting "New York experiences" with high profile, star executives from the agency, media and corporate worlds to underscore its mission of making connections, learning from the pros and "giving back." Proceeds of the auction will go to the Club's Foundation, which funds educational initiatives, scholarships and mentoring programs for students looking to enter the business.

AWARD's Call for Entries campaign continues, with the next instalment of Ian's progress online here.

During the lead up to the event, Ian's preparations will be shared via regular episodes viewable on the site. In this episode, 'Dance Class', we follow Ian's efforts to tweak and craft himself to perfection in his bid to be ready for AWARD show. The call for entries Early Bird Special closes this Thursday, 26th August.

The boys have definitely earned mine having done such a great job putting together the Festival of Ideas viral and PDF:
Festival of Ideas 2010_info_.pdf

Now that we have our final judge locked in and loaded, we have a formidable line-up ready and willing to inspire. Check out their credentials - you will be impressed. With the GFC out of the way and election yesterday's news (sort of) there are no excuses left.

So please make it a priority to get your registration forms in by next Tuesday, August 31.

Places are strictly limited and tickets will be selling fast. This is a members only event so log on to www.padc.com.au and join now.

Andrew Tinning, President

The 2010 News Limited AWARD School Perth graduation was held last Thursday night at The Vic Hotel in Subiaco. Despite a busy week of social events, Perth's advertising community turned out in force to see what the next crop of young Creatives had to offer.

Top student honours went to Liam Riddler, while Wilora Mendonez Keeley was runner up.

The Irish Club was packed on Friday night for a sensational 2010 Bullshit Battle of the Ad Bands, and what a show it was.

Gatecrasher's AC/GC immediately whipped the crowd into a frenzy with Bon Jovi's anthemic Livin' on a Prayer followed by Metallica classic Enter Sandman. The night was off to a flying start.

Media agency Initiative has been retained by national hardware chain and long-term client Bunnings after a deep and extensive review of Bunnings' media performance in a shoot-out against Ikon. The win was announced by Initiative Australia's new CEO, Tracie Michael.

Can AC/GC repeat their success of last year as Bullshit Battle of the Ad Bands champions?

Find out tonight at the Irish Club 'Coliseum', Townsend Road Subiaco, as they go up against Naughty Hawk, Rich Black and the 5 Mils Bleed, Menage a Trois Oh Trois, Cooch, Meertwats and Two Songs Max.

Doors open 6.30pm. First band 7.30pm.
Tickets $10 at the door.
 

Colleagues, friends and freeloaders gathered at The Subi Hotel last night to farewell Ryan Albuino and Andrew Chu. The Marketforce creative team is leaving the agency to join Clemenger BBDO in Sydney.

The ADMA Digital Day
Friday, 27 August, 2010, Perth Convention Exhibition Centre

Morning workshops, 8:30am-12.15pm:

• Julian Sallabank - Chief Executive Officer, Student Edge. Key insights into the youth market, integrating sponsors and social media.
• Tim Elleston - Head of Digital Media, Murdoch University. Optimising conversions by understanding your users' online behaviour.
• Kristen Vang - Principal Digital Strategist at Thinq Digital. Location based marketing using new social network tool foursquare.

Lunch with guest speaker, 12:30pm-3:00pm:
Carolyn MacDonald - Head of Marketing, ABC Innovation.
A case study of the marketing campaign for the ABC's Bluebird AR project, plus insights into the ABC's approach to innovation.

Morning workshops only $200 + GST
Morning workshops and luncheon $250 + GST
Luncheon only $90 + GST

For registration and enquiries please call Dennis Pentony on 9459 8465.

The Seven Network has announced the appointment of Phil Hastie as Group Sales Manager, Perth.

Hastie has been with the network over a period of twenty years, the last fourteen as Group Sales Manager in Adelaide.
 
Hastie takes over the GSM role from Damian Hampson, who has been elevated to Sales Director after the retirement announcement of Seven stalwart Bruce Gliddon, who has been at the network for 30 years.

Cooch Creative, Perth's jingle-based ad for the Liberals was the uninamous choice of the panel on last night's Gruen Nation.

Cooch and Sydney's Bondi Advertising faced-off in 'The Pitch' segment, with each of them being charged with creating a jingle-based for the two major parties in Saturday's Federal Election. ('The Pitch' appears in the last few minutes of the show, from 37:30)

Regular panellists Todd Sampson and Russell Howcroft plus political journalist Annabel Crabb, former Liberal leader John Hewson and 2007 Labor Party campaign creative director Neil Lawrence all favoured Cooch's simpler and more 'on-strategy' ad over Bondi's spot for the Labor Party.

WATCH THE PITCH SECTION HERE

TELEVISION



Top 5 Prime Time Programmes - People 18-39
1. Tuesday    2130-2130    Packed to The Rafters    TVW-7    15.4
2. Tuesday    1930-2000    Modern Family    NEW-10    12.0
3  Monday    1930-2030    Undercover Boss    NEW-10    11.0
4. Tuesday    2000-2030    Rules of Engagement    NEW-10    11.0
5. Sunday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    10.9

Top 5 Prime Time Programmes People 25-39
1. Tuesday    2130-2130    Packed to The Rafters    TVW-7    16.9
2. Tuesday    1930-2000    Modern Family    NEW-10    14.1
3  Monday    1930-2030    Undercover Boss    NEW-10    13.1
4. Tuesday    2000-2030    Rules of Engagement    NEW-10    13.1
5. Sunday    1900-1930    Rules of Engagement    NEW-10    12.8

AWARD's call for entries launches today with a collaborative campaign known as 'Ian'.

Ian is a man, and he's also an idea being crafted from a first-thought into something good.

As you can see, he's not yet ready for AWARD. But over the next few weeks and months, Ian will be tweaked, crafted and fiddled-with to make him the best he can be.

During the call for entries period and leading up to the event, Ian's preparation journey will be shared via regular episodes uploaded to iansgettingready.com.

The first installment, 'Dance Class', will be released next week, and eight others will follow.

Anyone can help craft Ian by voting on the finer details of his personal grooming, attire and choice of escort for AWARD night, by visiting the website.