JohnButlerTrio_OnlyOne_BLOG.jpgUp-and-coming director Ben Young, Sandbox's Grady Habib and Soundbyte's Brad Habib are heading to the ARIA Awards this week, where the Sandbox produced and post-produced clip Only One for John Butler Trio has been nominated for Best Music Video. It was directed by Young and co-produced by Sandbox and Marko Jovanovic. The video has already received numerous accolades, including Best Editing at the recent 2014 PADC Awards for Sandbox editor, Robert Woods.

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iablogo.5.jpgProduct development and a focus on yield growth have seen classified advertising emerge as the highest growth category according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 30 September, 2014. Total online advertising expenditure for the quarter was $1.2 billion, a 16 percent year-on-year growth.
 
Classified advertising expenditure during the quarter was $238 million, an increase of 4.4 percent on the prior quarter and 22.8 percent year on year. In comparison to other markets, 20 percent of the total Australian digital expenditure went toward classifieds during the quarter, as opposed to 14 percent in the U.K. and six percent in the U.S.
BOP_LaunchImage.jpgThe newspaper industry today launched an industry-first private exchange to buy print advertising.

To be known as Bid on Print (bidonprint.com.au), the exchange begins trading today with more than 140 newspaper titles available to media buyers across Australia with advertising opportunities that can be booked online for the first time.
Screen Shot 2014-11-24 at 6.21.05 am.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Bob Hoffman does an entertaining talk called 'The Golden Age Of Bullshit.'

It's about how, in his opinion, social media doesn't work and we should mostly just make TV ads.

This blog post isn't about whether he's right or wrong. (Though for what it's worth, I think he's wrong). READ ON...
96FM_P1090292.jpg96FM_P1090299.jpgFairfax Radio Network's Perth stations 96fm and 6PR held their client Christmas party last night at the Northbridge Brewing Company. Around 200 guests enjoyed the station's hospitality and were welcomed by 6PR Breakfast team Basil Zempilas and Steve Mills.

The 96FM Breakfast team of Blackers, Carmen and Fitzi then gave aways some prizes including a $10,000 airtime package, which was won by Susan The from The Brand Agency.

A great time was had by all as these (heavily censored) pictures from the drunken Campaign Brief camera show!
BrentStewart_TheWest_BLOG.jpgThe West Australia has appointed Brent Stewart (pictured) to the role of WA Agency Sales Manager.

Stewart, who has experience across major retail accounts and managing The West Australian's Travel and recruitment sales divisions, replaces industry veteran Les Corner, who left earlier this month.

The West Australian's Sales Director, David Bignold said: "Brent's appointment to the agency portfolio recognises the drive and energy he brings to client service and his commitment to getting results."
OS_DeanFriske_BLOG1.JPGProduction company Open Spaces has added experienced director Dean Friske (pictured centre left) to its line-up and introduced him to Perth agencies and post-production companies this week.

"Dean has been directing for over 15 years, he's known for nuanced performance, comedic timing and all things post as well as his experience as a copywriter and screenwriter, OS_DeanFriske_BLOG2.jpgwhich helps when asked to collaborate on ideas and scripts," said Open Spaces principal Beatrice Masia. "He's an affable, easygoing guy who knows how to get the job done with minimal fuss, loads of dedication and ultimately, respect for the story at hand and the creative's intentions."

Cutting his teeth doing Foxtel work, Frsike's commercials directing has earned him numerous New York Festival and World Promax awards, whilst his writing has been acknowledged by both the Australian Writers Guild and international Oscar nominating festivals. He also won the Gruen Transfer pitch in 2011 with his Kwantas tvc.

Aside from Foxtel, he's worked with some of the best known brands, such as AMP, Westpac, Yahoo!7, Cancer Council and Xbox.

View Friske's reel here.

A very busy few days for Friske and Masia finished up with drinks at Varnish on King last night.
Brad Morris 303Lowe.jpg 303Lowe has appointed Brad Morris as managing partner for digital and innovation.
 
Morris joins 303Lowe from leading UK digital agency Poke, where he led its principle account, EE, Britain's largest mobile operator with 26 million customers. He will be based in the Sydney office. 
 
During his time at Poke, Morris was responsible for all the digital award winning campaign work for Orange Telecom UK, before leading the brand launch of EE, which was Britain's first 4G network.  The EE launch was voted the best product campaign of the year by Twitter, while the EE Facebook page was the fastest growing and most engaging in the industry worldwide.
FreshCollective_Final_BLOG_8.jpgFresh Collective's final folio exhibition opened on Wednesday night drew a bumper crowd after two hours of solid judging by some of Perth's finest professional creatives.

The exhibition showcased a rich harvest of over 50 graduates and featured synthetic grass floor, 120 metres of bunting and recycled timber palettes to display folio work. Fresh fruit and veggies completed the theme and an additional display of International Society of Typographic Design student assessments filled the space at Gallery Central.

Folios were filled with engaging responses to a range of live briefs from local organisations and crammed full of raw creativity from Perth's youngest graphic communication talent.

The night's award winners were:
PERTH-ARTS-FESTIVAL.jpgThe Brand Agency has created a 45 second commercial to promote The University of Western Australia's unique role in the foundation of Perth International Arts Festival.

"One idea back in 1953 was the catalyst for what has become an internationally acclaimed arts festival" said UWA's Chief Marketing Officer, Karen Carriero. "We're very proud of our association with the Festival but we realised that not everyone may be aware of it."

The commercial, called 'One Spark', will appear at Lotterywest Festival Films and online. It is set at UWA's iconic Winthrop Hall and dramatises the thought that one idea can spark something much greater.

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HBF campaign wins Global award

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HBF 2.jpgHBF's 'A healthy body can do amazing things' campaign won in the Best Health Institution & Services category at the 2014 Global Awards, which recognise the world's best healthcare and wellness advertising. The ceremony was held last week in Sydney, and HBF won one of only 6 awards handed to Australian companies.

New ad shows how CBH gives back

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CBH_Round2_BLOG.jpgCBH will be on rural TV this summer with a new animated commercial showing how the company continues to invest profits into infrastructure and initiatives that put WA grain growers first.

The new spot is a sequel to last year's emotive piece, which was a finalist for Commercial of the Year at the Campaign Brief Awards.

WATCH THE SPOT
AGDA_DesignStrategy_BLOG.jpgIn a world where the market is changing, designers need to offer more than great craft and a competitive price. The most powerful and competitive tool we have at our fingertips is strategic design thinking.

Greg Branson of the Design Business Council and Euan Black of Hart Black, come together in Design Strategy Design to show you how to implement design strategy within your own business and for your clients.

Gatecrashers go all out for good cause

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GOPR0540_BLOG.JPGGatecrasher is once again throwing its support behind Movember to help raise funds for important men's health issues such as depression. This year, eight members of the team have even set themselves some hairy challenges to help raise some serious cash.

You can read about the challenges at gatestacher.com.au

Guess which member had his back waxed this morning!

If you believe in the cause as well, the Mo Bros would really appreciate it if you could make a small tax deductible donation to team Gatestacher.
Fresh_Collective_BLOG.jpgFresh Collective, Central Institute of Technology's Advanced Diploma of Graphic Design students are celebrating the completion of study with their final folio exhibition from tonight at Gallery Central in Northbridge.

Showcasing a rich harvest of over 50 graduates, it's a chance to catch a glimpse of the freshest minds entering the local design industry.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.


SALES EXECUTIVE - CHANNEL NINE PERTH
STW9 is looking for a Sales Executive. The primary focus of the role is to maximise sales revenue in the Perth market.

Key responsibilities include:
·         Developing new business
·         Building relationships with current and new clients
·         Meeting volume, share and yield targets
 
Working within STW9's sales team, you will be part of a successful and motivated team.
 
STW9 is owned by Nine Entertainment Company, whose stable of companies include the Nine Network, including GO! and Gem, ninemsn, Ticketek, NBN Television and Allphones Arena.

Deadline for applications is Friday 5 December.
 
For more information and to apply please contact Group Business Manager, Helen Filov, on 0411 131 988 or hfilov@nine.com.au
____________________________________________________________________________________
bluray-netflix.jpgNetflix, the leading Internet movie and TV subscription service, is heading down under, announcing today it will expand into Australia and New Zealand in March 2015.
 
Internet-connected users in Australia and New Zealand will be able to subscribe to Netflix and instantly watch a curated selection of popular movies and TV shows in high-definition or even 4K where available. At launch, the premium and unique Netflix offering will include such original series as Marco Polo, BoJack Horseman and, among many kids titles, DreamWorks Animation's All Hail King Julien.
SL_Profile.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Stacey Lee, an independent creative director, director, producer and writer, who splits her time between New Zealand and New York.

BEST TV
This category was an emotional roller coaster. Straight off the bat, my consolation prize goes to the Don't Drink And Drive - Celebration ad. READ MORE...
012_bob_greenberg-thumb-400x233-140080.jpgThe One Club, producers of the prestigious One Show Awards and Creative Week, has today announced that it will induct Bob Greenberg, Massimo and Lella Vignelli, Washington Olivetto and Allan Beaver to its Creative Hall of Fame, and Norm Grey to its Educators Hall of Fame. The ceremony will be held on January 27, 2015 in New York City.
UBER_BLOG.jpgAlternative taxi service UBER is giving free rides this week to anyone in Perth who downloads the Uber app and registers as a rider.

UBER is a smartphone app to book private drivers to pick you up in minutes. UBER is in over 220 cities around the world, including New York, Sydney, London, Paris and now Perth! 
REI INAMOTO.jpgAdFest has announced that digital influencer, Rei Inamoto, the Worldwide Chief Creative Officer & Vice President at AKQA, is the Grand Jury President for next year's awards.
 
Originally from Tokyo and now based in New York, Inamoto (left) has been instrumental in putting AKQA on the map as one of the world's most formidable agencies whose clients include Audi, Nike and Red Bull, among other leading brands. He oversees AKQA's creative vision and output globally and played a pivotal role in the agency's selection as one of Fast Company's 50 Most Innovative Companies as well as multiple Agency of the Year accolades.
 
"The true insight of this highly technological world we live in is this: the most powerful force in our universe isn't technology, it's imagination," says Inamoto.
 
"It's our imagination that allows technology to advance our industry, society and most importantly, humanity. As Grand Jury President of AdFest 2015, I look forward to witnessing the most imaginative ideas that force us into the next chapter of our universe."
Band Aid 4_1.jpgBand Aid 9_1.jpg30 years on from the original and historic recording of "Do They Know It's Christmas?" Sir Bob Geldof and Midge Ure returned to Sarm Studios in West London, the location of the original 1984 recordings, to record Band Aid 30, raising money for the current Ebola crisis in West Africa. The video was directed by Andy Morahan of Great Guns.

Last week Morahan, director of iconic music videos including Guns N Roses "November Rain" and George Michael's "Faith", was asked by Sir Bob Geldof and Virgin EMI Records to come on board to shoot the video.  The track was recorded and the video filmed simultaneously on Saturday 15th November, both needing to be finished and delivered in time for a very special premiere on TV's The X Factor within a heart racing 36 hours.

VIEW THE VIDEO

Entries open for AdFest 2015 Lotus Awards

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ADFEST 2015 Call for Entries.jpgAdFest is inviting agencies, production companies and creative studios across the Asia Pacific and Middle East to enter the 2015 AdFest Lotus Awards.

On the Awards Jimmy Lam, President of AdFest said, "AdFest is the region's original advertising awards festival with a legacy that dates back to 1998. It is uniquely committed to nurturing the rich diversity that exists in this region, and we are proud to say the Lotus Awards remain one of the most coveted award shows in the region, if not the world." 

Celebrating excellence in advertising, design, production and marketing, the AdFest 2015 Lotus Awards will include 18 categories:
WheresWally_BLOG_3.jpgWhere's Wally wasn't hard to find on Friday when 60 ad agency executives took on the challenge to compete in the Community Newspaper Group Amazing Agency Adventure.

The Amazing Agency Adventure dared the agency teams to race against the clock - and each other - to conquer a series of targeting trials produced and themed to Where's Wally by professional events company ESP.
Lee_dancefloor_BLOG.jpgCentering around a hit (and mostly miss) big night out in Northbridge, this could be Bec's last night in Perth before she leaves Perth for a job in Melbourne.

Initial figures around the content portion of the Perth Racing campaign look promising with around 17,000 Perth facebookers tuning into the first episode, garnering over 2200 subscribers.
Episode 2 has been released - check it out here.

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Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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