Advertise on Campaign Brief NZ blog

August

Visits
All Visits: 28,201
New Zealand only: 21,922
Unique visitors
All Visits: 12,355
New Zealand only: 8,507
Page views
All Visits: 44,732
New Zealand only: 35,624

Looking for the Campaign Brief magazine rate card? Download it here

The Campaign Brief blog has become the advertising industry must visit site for all the latest in news and new campaigns with just about everyone in the industry logging on at least once a day.

The CB New Zealand blog receives over 25,000 visits per month, over 42,000 pageviews.

The CB Australia blog receives over 188,000 visits per month, over 323,000 page views. It's the place to reach creative decision makers in Australia and expats throughout the world.

Square button ads are ideal for building and maintaining awareness in conjunction with your other media impressions. All button ads are linked to your website.

If you want to make your presence felt 24/7, now is the time to consider a value for money sponsorship of the CB Blog.

Contact mollie@campaignbrief.com or phone +61 414 957 173 to discuss your advertising requirements.

If you are in the UK phone Michael: +44 20 3290 6654
If you are in the US phone Michael: +1 347 759 6262

 

Site visits by country

site visits by country May 2014

 

Site visits by city

Site visits by city May 2014

 

Online advertising rates

The following rates are per 30 days, in Australian dollars and exclusive of GST.

AU NZ AU + NZ combined
Gold Medium rectangle (Island) 300 x 250 $1,500 $900 $1,900
Silver Medium rectangle (Island) 300 x 250 $1,200 $750 $1,650
Leaderboard 728 x 90 $1,200 $800 $1,750
Gold square button 125 x 125 $800 $450 $900
Silver square button 125 x 125 $650 $350 $750
Email newsletter medium rectangle 300 x 250 $800 $600 $1,100
Email newsletter leaderboard 728 x 90 $900 $700 $1,250
Mobile Phone App (iPhone/Android) 320 x 50 $800

Please note ad production specs below for file size limits, etc.

Please also note that Gold MREC, Silver MREC and Leaderboards are on rotation (up to a maximum of 10 advertisers at any one time)

Rich-media advertising rates

Campaign Brief supports video and polite rich-media advertising without the need for a third-party ad serving supplier. Video ads or ads over the 40K file size limit are served using 'polite loading' and can be up to 1MB. Rich-media ads attract a one-off surcharge of $700 to cover bandwidth, and rich-media ad serving costs.

Online ad production specs

Requirements for all banners:

  • When supplying banners, specify the target URL
  • For animated banners:
    • Keep animation simple - no distracting strobing effects
    • Looping is permitted
  • Material deadline: 2 business days prior to live
  • Creative with a white or light coloured background must have a border
Width Height Max. file size File format
Square button 125 125 30K JPG, GIF or PNG
Leaderboard 728 90 40K Flash, JPG, GIF or PNG
Medium rectangle (Island) 300 250 40K Flash, JPG, GIF or PNG
iPhone 320 50 15K JPG, GIF or PNG

Square button (Gold, Silver or Bronze) and iPhone ads can be JPG, PNG or GIF (static or animated) only. No Flash creative.

Email ads can be JPG or GIF (static recommended) only. No Flash creative.

Flash ad specs

  • SWF files must be published as Flash 8 or 9, ActionScript 2 only, no AS3.
  • Any audio must be user initiated by click and must have a visible mute control.
  • Flash banners must not have the target URL hardcoded in the banner. They should use clickTAG Actionscript (details below).
  • Maximum frame rate is 24 frames per second. Recommended frame rate is 18fps.
  • A back-up image (JPEG, GIF or PNG) to be presented to visitors without Flash on their browsers is not compulsory, but advisable. While the majority of visitors will have the Flash plug-in, iPhone visitors for example will not be able to view your Flash ad.

ClickTAG script

Flash banners must use the following clickTAG code:

on (release) {
	if (clickTAG.substr(0,5) == "http:") {
		getURL(clickTAG, "_blank");
	}
}

For further information on clickTAGs, refer to:
http://www.adobe.com/resources/richmedia/tracking/designers_guide/

Rich-media specs

Campaign Briefs supports popular rich-media ad formats without requiring third-party ad serving.

Video banner

Video banners can be booked in Medium Rectangle (Island) placements. Advertisers may supply their video in any file format and Campaign Brief ad operations will process it for placement.

Requirements:

  • Maximum 30 seconds video
  • Audio permitted. Sound will be muted by default and only activated by user click on a mute control
  • Supply with 'safe-area' trimmed and video sized to 300 pixels wide by 250 pixels high
  • Specify target URL for the banner when supplying video file
  • Supply a static image (JPG, GIF or PNG, maximum 20K) to be displayed in the lightweight banner while page loads
  • A back-up image is recommended (JPG, GIF or PNG, maximum 20K), to be displayed to visitors without Flash
  • Video will be played in a loop. If you wish to optimise video yourself, supply video in FLV file format with maximum file size 1MB.

Video banners use polite loading, which means that a lightweight banner (maximum 40K) is served into the ad space and waits until the page finishes loading, then streams video. If you wish to customise the appearance of the lightweight banner (including mute control), contact ad sales and a banner template will be supplied.

Polite banner

Heavyweight banners (up to 1MB) can be booked in any Flash placements. A lightweight banner (maximum 40K) is served into the ad space and waits until the page finishes loading, then loads the heavy Flash file. If you wish to customise the appearance of the lightweight banner, contact ad sales and a banner template will be supplied.

Requirements:

  • Maximum 1MB SWF file
  • 18 frames per second recommended
  • Audio permitted. Sound must be muted by default and only activated by user click.
  • Specify target URL for the banner when supplying Flash file
  • Supply a static image (JPG, GIF or PNG, maximum 20K) to be displayed in the lightweight banner while page loads
  • A back-up image is recommended (JPG, GIF or PNG, maximum 20K), to be displayed to visitors without Flash

About CAMPAIGNBRIEF

A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

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