Pau Bajuelo wins Miami Ad School Account Planning Boot Camp 2017 Top Dog Award

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Top Dog Pau Bajuelo (1).jpgPau Bajuelo (left), who travelled from Barcelona, Spain to attend the Miami Ad School Account Planning Boot camp has been named Top Dog of the 2017 course.

The head of the school, Helga Diamond said that Bajuelo demonstrated outstanding engagement throughout the course and outstanding strategic and creative work.

Bajuelo also won ‘best campaign’ for a live brief by client V Energy copywriting partner Kate Fischer.

The judging team included Mark Wiedermann, marketing director, Frucor, Jerker Fagenstrom, executive creative director, McCann, Eryl Thompson, founder and principal of strategy shop Etcetera and Julia Vargiu, founder and principal, New Business Methodology.

Says Vargiu: “I was surprised by the talent shown in the quality of the students’ work. True dedication coupled with their new understanding of ‘the craft’ produced remarkable pitch presentations, each with refreshingly different solutions to the brief. Their grasp of the unique fundamentals of the industry after the short-course intensive was impressive. We’re sure to read more about them as they make their mark in the agencies they join.”

Says Bajuelo: “I had so much fun! I’ve learned key knowledge that will be useful in my future. All the teachers have been super inspiring. Being in touch with the professional world and meeting them is amazing. Each teacher has given us a particular perspective of strategic and creative processes (that I never thought of before,) so we finished the course with a rich learning. For me it has been a great experience to come here to Sydney to study what I love and to meeting all the students. We are like a little family now. I feel part of Miami AdSchool.”

Other participants in the 2017 Account Planning Boot camp, who typically have a background in planning, creative or marketing, came from Switzerland, Singapore and London to join their Australian counterparts. Students leave the boot camp with the portfolio with professional case stories designed to shortcut their career into mid level positions.

Taught by leading planners and creative, the Account Planning Boot camp teaches aspiring planners to develop strategies and create campaigns based on the latest knowledge in design thinking, data analytics, brand insights, creative development, emerging platforms and measurement.

The next Account Planning Boot camp will be conducted in the school’s Autumn term, starting on 3 April. The boot camp is taught after hours, consisting of three weekly evening and one weekly Saturday morning session over eleven weeks. Tuition cost is $5500 (incl GST).

Contact the Head of School on helga@miamiadschool.com or visit www.miamiadschool.com/admissions.