Case Study: How NZ Breast Cancer Foundation and Colenso BBDO created a cream to help women check themselves regularly for lumps
Case Study: Around half of breast cancers are detected outside of mammogram screening, but 70% of women don’t check themselves regularly. Women need to change this behaviour.
So rather than developing just another awareness campaign, Colenso BBDO worked with the New Zealand Breast Cancer Foundation and natural beauty products brand Skinfood to launch Breast Cream – a product that made breast checking a potentially life saving new beauty routine for thousands of women, whilst putting the message about the importance of getting to know your breasts directly in womens’ hands.
Creative Chairman – Nick Worthington
Creative Director – Levi Slavin
Senior Art Director – Kristal Knight
Senior Copywriter – Rachael Macklin
Copywriter – Hannah Habgood
Business Director – Hannah Watson
Production Partner
Skinfood – Alex Gage-Brown
Client
New Zealand Breast Cancer Foundation – Evangelina Henderson
7 Comments
Nice one dudes
Genuine question, how many tubes of cream have been sold to date?
Don’t hold me to this but I think I read that there was an initial run of 10,000 that have sold out. Not sure what the figures may be beyond that.
10,000 sold to date with plans to produce more and make it a permament product line for NZ and other markets Skin Foods distribute to.
because links are being discovered between all the messed up chemicals they use in all those “anti perspirant”/moisturising creams/sprays and breast cancer.
lets just rub more shit on our bodies; that’ll help!
Great solution. Like the design too.
Hope it sticks. And truly helps.
Thanks @worked on it. 10,000 is an impressive start