Miami Ad School set to open in Sydney with two study programs: Art Direction and Copywriting

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Screen shot 2012-01-28 at 7.56.07 AM.jpgMiami Ad School, the global advertising college, will open its doors in Sydney on 2 April, with two study programs: Art Direction and Copywriting.  

Sydney will join other world cities Miami, New York, San Francisco, Minneapolis, Sao Paulo, Mexico City, Madrid, Berlin, Hamburg, Istanbul, to be the 11th  city to host a Miami Ad School.

The school has been ranked by the Gunn Report as ‘the best advertising school in the world’ for the past four years. Its students win more awards than graduates at any other top advertising school, the Clios, One Show, Andy’s, One Club, One Guns and many more. Its success is due to a cutting edge curriculum shaped and taught by leading advertising agencies.

Its graduates leave as digital creatives and strategists who can execute briefs, create copy or visual art for any media. They learn to understand and to shape culture and because of global teaching, they are able to offer real business solutions to clients. The school offers a network of educational options and cultural experiences in most major ad and design capitals in the world. Students have the chance to study advertising in  11 different cities, learning the trends and styles in each culture. They also have the opportunity to study with Creative Directors across continents by Skype. Internships with leading ad agencies around the world are available to the best performing students.

Says Iain McDonald, Creative Director and Founder, Amnesia Razorfish, Sydney:  “Having our own Miami Ad School here in Australia is fantastic news for the industry and anyone wanting to kick start their career. There is certainly a shortage of world class courses of this kind that produce high calibre work-ready graduates that we know Miami Ad School produces overseas. Their students tend to clean up at major awards and I hear nothing but high praise from employers who take on graduates. As the world becomes more digital we are seeing other markets being more aggressive in their attitudes to training so I believe the school will play a significant role in helping Australia step up to the challenges ahead.”  

Thumbnail image for Matt-Eastwood.jpgAussie expat Matt Eastwood (left), Chief Creative Officer at DDB New York, has recently appointed a former Miami Ad School student, Menno Kluin, as his Executive Creative Director. He said from New York: “Quite simply, Miami Adschool graduates are amongst the best in their field. They are holistically and rigorously trained to understand what it takes to be a successful creative in today’s modern agencies. They seem to perfectly balance the two most important qualities that I look for in a young creative; the ability to generate great ideas, and the ability to produce them. I’ve had a formal relationship with Miami Adschool for over six years. Their graduates are always the first place I look when searching for young talent.”

Agencies who have already pledged teachers include  Naked Communications, Amnesia Razorfish, Droga5, JWT, The White Agency, Whybin\TBWA, McCann Erickson, One GreenBean and Starcom.

 

Thumbnail image for Bob Isherwood 2007 Clio Accepting Award BW.jpg‘Industry Heroes’ who will give one off lectures, include Tom Moult, Chairman of Ogilvy Australia, and Bob Isherwood (left), former Worldwide Creative Director of Saatch & Saatchi and now Adjunct Professor… at Vanderbilt University in Nashville, Tennessee. (Isherwood has

this year introduced a new course into the college which is a Vanderbilt Miami Ad School combined program for advanced students wishing to couple a fast track program through MAS.)

 

Miami Ad School was founded in 1993 by Pippa and Ron Seichrist and is managed in Sydney by Helga Diamond who was Professional Training Director with the Communications Council in her previous role.  Miami Ad School Sydney is offering 10 places in its first quarter. Helga is looking for applicants from all walks of life, who are interested in becoming fame generators, trendsetters and game changes. AWARD and AdSchool students are eligible for credits.

Applications close on 12 March 2012. Visit miamiadschool.com

Contact: Helga Diamond, mobile 0406 754 745. 

Course details

Students take a core of classes that prepare them for the work in agencies. Some of these classes include Ideas First, Thinking Strategically, Digital Photography, Interactive Concepting, Interactive Media Production, Motion Graphics, Video Storytelling, Flash: Design and Sound, Everything Is Interaction, Social Media, User Experience and Gaming Concepts. Students also take concentrations for their chosen course. For example, copywriters take Stand-up Comedy and Word Smithing, while art directors take Visual Impact and Vector Imaging.

 

The two Diploma courses, Art Direction and Copywriting, run over two years. There are  eight x 10-week ‘quarters’ with two-week breaks in between. Classes are held over four evenings, Mondays to Thursdays from 6.30pm to 9.30pm.  A quarter costs $4,400 incl. GST.

Miami Ad School Sydney is located at 2-12 Foveaux Street, Surry Hills.